Set up frequency capping
Frequency caps allow you to control how often your messages are sent to recipients, preventing message fatigue and improving customer experience. With frequency caps, you can set limits on message delivery across different time periods to ensure your communication strategy remains effective without overwhelming customers.
Watch the tutorial below to learn how to set up frequency caps in Bird, including:
Delivery limits for different time periods (daily, weekly, monthly)
Configure caps based on message types and channels
Apply caps to specific customer segments or lists
Implementing frequency caps helps maintain customer engagement while respecting their communication preferences.
Step 1: Access frequency caps settings
In the main menu Open Developer product
In the menu Navigate to Channels
Expand SMS section
Click on SMS settings
Navigate to the Frequency Capping tab
Step 2: Configure global frequency limits
Set numbers of SMS message and Frequency
Eg. 1 SMS with Frequency one would mean that customer will receive maximum one message per day
Step 3: Monitor and adjust
Regularly review message delivery metrics
Analyze customer engagement rates
Adjust caps based on performance data and customer feedback
