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2024 is the perfect time to take full advantage of key calendar moments to maximize your WhatsApp engagement, conversions, and ROI.
When you’re communicating with customers, timing is the difference between increasing engagement and revenue and leaving money on the table.
Whether it’s a back-to-school special, a holiday season promo, or a targeted birthday discount, businesses must take advantage of moments when consumers are more likely to buy—or when customers are more likely to buy again.
By setting up a promotional calendar that pinpoints when those opportunities arise, you can significantly increase your year-round sales and ensure your reps hit their targets.
The tool that arguably opens the most doors for time-sensitive engagement is WhatsApp. With over two billion active users, the platform’s business arm generated an estimated $330 million in revenue for its users in 2022—and that value only went up in 2023.
Why WhatsApp?
To create raving fans of your brand, boost sales, and improve your brand recognition worldwide, you must deliver the right messaging to your target audience. According to McKinsey, 76% of consumers say personalized communications are “a key factor” in choosing which companies to buy from.
With stakes this high, your messaging needs to do more than transmit information; it should captivate, motivate, and inspire.
As of 2022, the average open rate for WhatsApp Business messages was an astounding 98%. Multiply that effectiveness across a global active user base of two billion consumers, and you have a formula for massive ROI from both a marketing and sales perspective.
When you set up a twelve-month promotional calendar specifically for WhatsApp, you ensure your brand stands out in a saturated market. Beyond the massive sales boost, you’ll strengthen customer loyalty during peak traffic periods and more efficiently manage inbound inquiries on a relatively new but highly effective channel.
This guide walks through key 2024 dates to help plan your WhatsApp campaigns. We’ll also highlight a few evergreen platform tactics you should always keep in mind if you want happy, loyal customers.
Critical WhatsApp tactics to adopt year-round
Crucial 2024 WhatsApp calendar dates to remember
How to prepare the right 2024 messaging for your audience
Setting up your 2024 WhatsApp calendar is a good place to start, but not a good place to end.
Here are a few core tactics we recommend using as you prepare compelling messaging for your 2024 WhatsApp campaigns:
1. Map everything to quarterly marketing goals
The best marketing messaging on WhatsApp always aligns with quarterly campaign objectives.
By understanding your overarching goals and how each marketing initiative influences sales opportunities, you can more effectively tailor messaging to suit different campaigns or promotions.
Questions to ask yourself:
What messaging will stay the same across all campaigns?
What will differ?
When should messaging compensate for quieter periods?
What frequency of messaging content will ensure you attain your goals?
2. Use analytics to fuel your decision-making
Forget diamonds — data is always a marketer’s best friend. To craft compelling messaging, you must understand how well previous campaigns performed, what content resonated most with your audience, and how you can optimize your marketing campaigns moving forward. Use analytics tools to paint a clear picture of audience preferences and WhatsApp performance.
Questions to ask yourself:
Which past messages had the highest open rates? Click-through rates?
Which past messages had the lowest open rates? Click-through rates?
Based on those data points, which offers resonate most with consumers?
3. Centralize and streamline asset preparation
A hallmark of efficient marketing strategies and management is having your campaign assets prepared well in advance. A platform like Bird helps marketing teams ensure consistent branding across all communication channels and personalize messaging to different regions and demographics, making each audience segment feel valued.
Questions to ask yourself:
Does each WhatsApp campaign have a dedicated content magnet?
Are voice, tone, and value propositions consistent across every campaign?
Is messaging fine-tuned for different audience segments and regions?
4. Schedule your WhatsApp message sends in advance
When you pre-schedule your marketing messages, you free up valuable time to focus on other important aspects of your marketing strategy. By automating WhatsApp message delivery, you maintain a consistent platform presence and avoid sudden content gaps.
Questions to ask yourself:
Do you have WhatsApp messaging scheduled to go out regularly?
Are your WhatsApp messages scheduled for optimal delivery times?
Is your content inventory built up enough to handle busy periods?
Capitalize on the biggest WhatsApp messaging moments in 2024
To truly harness WhatsApp’s potential as a customer engagement tool, you must set yourself up for success with a detailed, actionable campaign calendar for 2024.
To avoid disorganization and oversights during its creation process, take these steps:
Identify the correct stakeholders for each task and triage project timelines and bandwidth accordingly
Start with the most important promotional opportunities, such as BFCM and end-of-year holiday shopping, and work backward from there
Prioritize offers and timing that make sense for your audience instead of relying on a “spray and pray” execution style
With those tactics in mind, your WhatsApp marketing strategy will differ from your competitors or other brands in your space globally. To set your company up for continued WhatsApp success, make sure you:
Maintain brand consistency across all marketing campaigns and promotions
Automate message scheduling to ensure content hits consumer inboxes at the right time
Personalize message content to cater to different regional, demographic, and buying preferences
Optimize your messaging with Bird
High-performing marketing teams and their strategies have one thing in common: they understand that the process of hitting their targets is a marathon, not a sprint. Precise, continuous optimization over time is the key to winning the WhatsApp messaging game.
For brands leveraging WhatsApp in their promotional campaigns, there’s no better partner than Bird. Customers like Uber, Google, and Facebook choose MessageBird because we deliver:
Unparalleled audience reach with millions of WhatsApp messages sent daily
Incredible audience engagement with message open rates of 75%+
Stronger customer relationships built on true two-way communication tools
Stress-free setup and approvals for WhatsApp numbers and templates worldwide
Unrivaled data-driven insights that optimize your marketing and sales conversions
If you’re looking for a WhatsApp messaging platform that will support your brand’s growth every month of the year, Bird is an easy choice.
Book a personalized demo and see the difference Bird can make for your WhatsApp ROI.
