Launching our newest channel: LinkedIn Page Messaging

Bird

26 Mar 2024

Product Updates

1 min read

Launching our newest channel: LinkedIn Page Messaging

Key Takeaways

    • Bird now integrates seamlessly with LinkedIn Pages Messaging, enabling businesses to manage LinkedIn conversations directly from Bird CRM.

    • Any LinkedIn member can message your Page, and all inquiries flow into Bird’s Inbox — handled by AI chatbots or routed to human agents.

    • The new channel unlocks a high-intent entry point on a platform with 1 billion users and 15 million businesses, ideal for demos, support, and hiring.

    • Message topics create structured routing, reducing noise and helping the right team respond faster.

    • Deep Bird CRM features — Flows, AI knowledge bases, automated replies, and human escalation — make LinkedIn a fully supported customer channel.

    • Setup is simple: connect your Page, authenticate, build Flows, and start managing conversations from one unified place.

    • Designed to streamline engagement, reduce manual workload, and provide a complete customer view across channels.

Q&A Highlights

  • What is LinkedIn Pages Messaging?

    It’s a feature that allows LinkedIn members to send direct messages to your business page. Users select a topic (e.g., demo, job inquiry, support), ensuring the message is routed efficiently.

  • Why integrate LinkedIn Messaging with Bird CRM?

    Because it consolidates all communication channels into one inbox. Teams gain a unified view of customer conversations, automate responses, and reduce context-switching.

  • Who benefits from this channel?

    Any company using LinkedIn for demand generation, hiring, support, or brand engagement. It’s valuable for SMBs, enterprises, recruiters, and customer service teams.

  • How do message topics help businesses?

    They pre-categorize inquiries before they arrive, so teams no longer need to interpret intent manually. It improves routing, speed, and overall efficiency.

  • What types of use cases does this unlock?

    Demo requests, service/support tickets, job inquiries, lead capture, candidate engagement, and general business questions — all from your Page.

  • How do you connect Bird to a LinkedIn Page?

    From the Bird Channels marketplace, select the LinkedIn Pages Messaging App, add it as a new channel, and authenticate your Page ID to sync messages directly into Bird Inbox.

  • What role do Flows play in this integration?

    Flows automate replies based on message topics, keywords, or conditions. They can greet new inquiries, answer FAQs, assign tickets, and trigger AI-driven responses.

  • How does AI enhance LinkedIn messaging?

    AI can read new inquiries, match them to your knowledge base, send automatic replies, and escalate conversations to humans when the request needs personal intervention.

  • Can LinkedIn conversations trigger custom workflows?

    Yes — you can set up Flows specifically for LinkedIn as a source channel, allowing precise automation for demos, support, or job inquiries.

  • How do human agents stay involved?

    If the bot can’t answer or the user requests a human, the conversation is routed to Bird Inbox and assigned to an agent for follow-up.

  • Does this help with lead generation?

    Absolutely. LinkedIn Page visitors are high-intent. Giving them a direct messaging option removes friction and increases conversion opportunities for demos and outreach.

  • How do businesses activate messaging on their Page?

    Admins can enable Page Messaging directly inside LinkedIn settings. Once active, connecting Bird CRM creates a fully managed, multi-agent workflow inside Bird.

Bird CRM now seamlessly integrates with LinkedIn Pages Messaging! Connect directly with your audience through your business page, empower customers with AI-powered chatbots, and manage everything from a single inbox.

Today, we’re excited to Partner with LinkedIn to launch a seamless integration with LinkedIn Pages Messaging as a channel, giving you a powerful new way to connect with your audience directly through your business page. Any member can directly talk to your team, or an AI chatbot, by clicking the message button on your LinkedIn page, with all messages going directly to your Bird Inbox.

This new channel unlocks a powerful new entry point – your LinkedIn business page. With over 15 million businesses and 1 billion users on the platform, the potential to expand your reach is significant.

LinkedIn Pages Messaging caters to businesses of all sizes, providing a new channel for customer inquiries, prospect outreach, and even job candidate communication. Bird CRM empowers your team to manage this influx efficiently. Leverage our AI capabilities, automated workflows, and dedicated inbox to break down communication silos and gain a complete customer view by consolidating everything into one platform. 

Built for multiple business use cases

LinkedIn Pages Messaging requires members to select a pre-defined "message topic" so your business can route enquiries to the right team. This ensures a more efficient process as teams don’t need to identify the type of message and route to the right person everytime a message comes through. 

LinkedIn Inbox settings.


Here are some example use cases: 

Get a demo

Easily set up a way for interested prospects to ask for demos of your products or services right from your LinkedIn page.

Service Request

Allow Customers to reach out for support or help with your services, making your brand more responsive. 

Job enquiry

Potential candidates can directly enquire about job openings or career opportunities with your company, streamlining the recruitment process. 

With these conversation options, you can enhance engagement, provide better support, and connect with potential talent directly through your LinkedIn Page. 

How it works

What is LinkedIn Page Messaging?

LinkedIn Pages Messaging allows your business to receive direct messages from LinkedIn members. When switched on a “message” CTA will appear on your business page, allowing customers to initiate a conversation for a number of reasons. Members can pick a conversation topic from a dropdown list to indicate what their message is about, and a new thread will start. They can select from a range of topics like requesting a demo, inquiring about a job posting, or requesting support. 


Social media profile.


Connect Bird to your LinkedIn page

Bird.com makes it easy to leverage LinkedIn Pages Messaging within your existing communication workflow. Using our LinkedIn Pages Messaging API, you can seamlessly receive all direct messages sent to your brand through your Bird.com inbox.

Getting started is quick and straightforward. Here's how:

  1. Head over to the Bird CRM Channels marketplace: This is where you can access all the different communication channels Bird.com integrates with.

  2. Select the LinkedIn Pages Messaging App: Look for the dedicated app specifically designed for managing your LinkedIn message traffic.

  3. Add the app as a new channel: With a few clicks, you'll be able to add LinkedIn Pages Messaging to your existing channels within Bird.com.

  4. Connect your LinkedIn page: Finalize the setup by providing your organization's LinkedIn page ID and linking it directly to Bird.com by authenticating your login. 

This will ensure all your customer conversations on LinkedIn are automatically routed to your Bird.com inbox, empowering you to manage everything in one central location.

Build a flow 

Once LinkedIn Pages Messaging is integrated with Bird.com, you can harness the full potential of our Flows, Inbox, and AI features – including knowledge bases.

Here's how it works:

  1. Build knowledge bases: Create a comprehensive knowledge base of answers to frequently asked questions.

  2. Automate responses with flows: Use Flows to automatically respond to customer inquiries based on keywords or topics identified in the message.

  3. Trigger Flows for new conversations: Flows can be triggered specifically when a customer initiates a conversation from LinkedIn.

  4. Identify new conversations: Conditional fields within Flows can check if the inquiry is a new conversation.

  5. Automate responses for new inquiries: If the conversation is new, the bot will automatically provide an answer using the knowledge base.

  6. Assign tickets to an agent: Flows can also be configured to assign a ticket to an agent within your Bird CRM Inbox when tickets need escalating to a real person 

This automation helps you streamline customer service on LinkedIn, saving your team valuable time and ensuring prompt responses to your audience.

Messaging app conversation between a user and a business.


Work together with human agents (Inbox)

If your AI agent is not able to answer certain questions or the customer asks to speak to an agent then a ticket can be automatically assigned to an agent in Inbox for further help.

Chat with a list of message threads, highlighting user interactions in a messaging application.

What is LinkedIn Page Messaging?

LinkedIn Pages Messaging allows your business to receive direct messages from LinkedIn members. When switched on a “message” CTA will appear on your business page, allowing customers to initiate a conversation for a number of reasons. Members can pick a conversation topic from a dropdown list to indicate what their message is about, and a new thread will start. They can select from a range of topics like requesting a demo, inquiring about a job posting, or requesting support. 


Social media profile.


Connect Bird to your LinkedIn page

Bird.com makes it easy to leverage LinkedIn Pages Messaging within your existing communication workflow. Using our LinkedIn Pages Messaging API, you can seamlessly receive all direct messages sent to your brand through your Bird.com inbox.

Getting started is quick and straightforward. Here's how:

  1. Head over to the Bird CRM Channels marketplace: This is where you can access all the different communication channels Bird.com integrates with.

  2. Select the LinkedIn Pages Messaging App: Look for the dedicated app specifically designed for managing your LinkedIn message traffic.

  3. Add the app as a new channel: With a few clicks, you'll be able to add LinkedIn Pages Messaging to your existing channels within Bird.com.

  4. Connect your LinkedIn page: Finalize the setup by providing your organization's LinkedIn page ID and linking it directly to Bird.com by authenticating your login. 

This will ensure all your customer conversations on LinkedIn are automatically routed to your Bird.com inbox, empowering you to manage everything in one central location.

Build a flow 

Once LinkedIn Pages Messaging is integrated with Bird.com, you can harness the full potential of our Flows, Inbox, and AI features – including knowledge bases.

Here's how it works:

  1. Build knowledge bases: Create a comprehensive knowledge base of answers to frequently asked questions.

  2. Automate responses with flows: Use Flows to automatically respond to customer inquiries based on keywords or topics identified in the message.

  3. Trigger Flows for new conversations: Flows can be triggered specifically when a customer initiates a conversation from LinkedIn.

  4. Identify new conversations: Conditional fields within Flows can check if the inquiry is a new conversation.

  5. Automate responses for new inquiries: If the conversation is new, the bot will automatically provide an answer using the knowledge base.

  6. Assign tickets to an agent: Flows can also be configured to assign a ticket to an agent within your Bird CRM Inbox when tickets need escalating to a real person 

This automation helps you streamline customer service on LinkedIn, saving your team valuable time and ensuring prompt responses to your audience.

Messaging app conversation between a user and a business.


Work together with human agents (Inbox)

If your AI agent is not able to answer certain questions or the customer asks to speak to an agent then a ticket can be automatically assigned to an agent in Inbox for further help.

Chat with a list of message threads, highlighting user interactions in a messaging application.

What is LinkedIn Page Messaging?

LinkedIn Pages Messaging allows your business to receive direct messages from LinkedIn members. When switched on a “message” CTA will appear on your business page, allowing customers to initiate a conversation for a number of reasons. Members can pick a conversation topic from a dropdown list to indicate what their message is about, and a new thread will start. They can select from a range of topics like requesting a demo, inquiring about a job posting, or requesting support. 


Social media profile.


Connect Bird to your LinkedIn page

Bird.com makes it easy to leverage LinkedIn Pages Messaging within your existing communication workflow. Using our LinkedIn Pages Messaging API, you can seamlessly receive all direct messages sent to your brand through your Bird.com inbox.

Getting started is quick and straightforward. Here's how:

  1. Head over to the Bird CRM Channels marketplace: This is where you can access all the different communication channels Bird.com integrates with.

  2. Select the LinkedIn Pages Messaging App: Look for the dedicated app specifically designed for managing your LinkedIn message traffic.

  3. Add the app as a new channel: With a few clicks, you'll be able to add LinkedIn Pages Messaging to your existing channels within Bird.com.

  4. Connect your LinkedIn page: Finalize the setup by providing your organization's LinkedIn page ID and linking it directly to Bird.com by authenticating your login. 

This will ensure all your customer conversations on LinkedIn are automatically routed to your Bird.com inbox, empowering you to manage everything in one central location.

Build a flow 

Once LinkedIn Pages Messaging is integrated with Bird.com, you can harness the full potential of our Flows, Inbox, and AI features – including knowledge bases.

Here's how it works:

  1. Build knowledge bases: Create a comprehensive knowledge base of answers to frequently asked questions.

  2. Automate responses with flows: Use Flows to automatically respond to customer inquiries based on keywords or topics identified in the message.

  3. Trigger Flows for new conversations: Flows can be triggered specifically when a customer initiates a conversation from LinkedIn.

  4. Identify new conversations: Conditional fields within Flows can check if the inquiry is a new conversation.

  5. Automate responses for new inquiries: If the conversation is new, the bot will automatically provide an answer using the knowledge base.

  6. Assign tickets to an agent: Flows can also be configured to assign a ticket to an agent within your Bird CRM Inbox when tickets need escalating to a real person 

This automation helps you streamline customer service on LinkedIn, saving your team valuable time and ensuring prompt responses to your audience.

Messaging app conversation between a user and a business.


Work together with human agents (Inbox)

If your AI agent is not able to answer certain questions or the customer asks to speak to an agent then a ticket can be automatically assigned to an agent in Inbox for further help.

Chat with a list of message threads, highlighting user interactions in a messaging application.

Get started on Bird.com

Looking to elevate your brand's presence on LinkedIn? Activate Pages Messaging by navigating to your Page's admin view. Connect Bird CRM for seamless organization and management of your interactions.

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A person is standing at a desk while typing on a laptop.

The complete AI-native platform that scales with your business.

Contact sales

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© 2025 Bird

Contact Support

A person is standing at a desk while typing on a laptop.

The complete AI-native platform that scales with your business.

Contact sales

Start for free

© 2025 Bird

Contact Support