Short Links
Increase brand recognition by personalizing short links with your own domain.
By default, when you add a link to an SMS message or WhatsApp message template, we shorten the link so that it can be used in UTM tracking.
Shortened links will always be a Bird domain that looks similar to this: brdX.eu.
For example, the link https://docs.bird.com/applications might be shortened to something like this: brd1.eu/psaH7QJ.
Branded subdomains
Branded domains
Branded domains require additional configuration in your DNS records, but give you complete control over the appearance of your short links. Once set up, your domain name will replace the brdX.eu domain in your short links.
So, instead of looking like this: bertsbooks.brd3.eu/hufR276
Your short links will look like this: bertsbooks/hufR276
Set up a branded domain
You must use your own domain.
To set up a branded domain, you will need access to your DNS settings.
Navigate to Admin console > Marketing > Custom domains > Short links
Click the Short links tab.
Under Custom Links > Branded domain > click Add.
Enter your domain, such as
bird.comClick Create.
Copy the Validation code TXT record and add it to your DNS settings as a TXT record.
Copy the A record and add it to your DNS settings.
Click Verify and close.
DNS records may take some time to propagate. Once the DNS records are verified this domain will become active. In the meantime, your branded domain will be marked as 'Pending'.
Adding branded links to a campaign
If you've set up a branded subdomain or domain, any link you add to an SMS campaign message or a WhatsApp message template will be automatically shortened and customized.
You can toggle this feature off and on in the 'Campaign content' section while setting up a campaign.
NOTE: Turning link shortening off will disable Click tracking.
