Frequency Capping
Don't overwhelm your subscribers with too many messages.
Do you get annoyed when you receive too many messages from a brand in a short space of time?
Sending messages too frequently can result in annoyed customers, increased unsubscribes, or even customer complaints.
Use the 'Skip recently emailed profiles' setting to exclude customers that you've messages recently from a campaign send.
Frequency Capping Settings
Frequency Capping in Campaigns and Journeys
Frequency Capping in Campaigns
When creating a campaign, under Recipients > Advanced, you will see a toggle to Skip recently messaged contacts. By default, the toggle is switched to ON, which means that recently messaged contacts will be skipped based on the criteria set for that platform in the Frequency Capping settings.
If you want to send them the campaign anyway and do not want to skip them, click the toggle to turn it Off.
Frequency Capping in Journeys
When adding a Send Message step in Journeys, under Advanced tab, you will see a toggle to Skip recently messaged contacts. By default, the toggle is switched to ON, which means that recently messaged contacts will be skipped based on the criteria set for that platform in the Frequency Capping settings.
If you want to send them the message anyway and do not want to skip them, click the toggle to turn it Off. It will apply to all journey runs for that message step.
