Add a competitor brand to the watchlist
/v1/email/competitive/watchlist/brands// Requires Insights preview access for the organization.
const matches = await bird.email.competitive.brands.search({ q: "Everlane" });
const match = matches.data.find((brand) => brand.name === "Everlane");
if (!match) throw new Error("No exact Everlane match");
const entry = await bird.email.competitive.watchlist.brands.create({ brand_id: match.brand_id });
console.log(entry.id);# Requires Insights preview access for the organization.
matches = client.email.competitive.brands.search(q="Everlane")
match = next((brand for brand in matches.data if brand.name == "Everlane"), None)
if match is None:
raise ValueError("No exact Everlane match")
entry = client.email.competitive.watchlist.brands.create(brand_id=match.brand_id)
print(entry.id)// Requires Insights preview access for the organization.
client, err := bird.NewClient(option.WithAPIKey(os.Getenv("BIRD_API_KEY")))
if err != nil {
log.Fatal(err)
}
ctx := context.Background()
matches, err := client.Email.Competitive.Brands.Search(ctx, bird.EmailCompetitiveBrandsSearchParams{Q: "Everlane"})
if err != nil {
log.Fatal(err)
}
brandID := ""
if matches.Data != nil {
for _, match := range *matches.Data {
if match.Name != nil && *match.Name == "Everlane" && match.BrandId != nil {
brandID = string(*match.BrandId)
break
}
}
}
if brandID == "" {
log.Fatal("No exact Everlane match")
}
report, err := client.Email.Competitive.Watchlist.Brands.Create(ctx, bird.EmailCompetitiveWatchlistBrandsCreateParams{BrandID: brandID})
if err != nil {
log.Fatal(err)
}
encoded, err := json.MarshalIndent(report, "", " ")
if err != nil {
log.Fatal(err)
}
fmt.Println(string(encoded))// Requires Insights preview access for the organization.
$matches = $bird->email->competitive->brands->search(['q' => 'Everlane']);
$brandId = null;
foreach ($matches->getData() ?? [] as $match) {
if ($match->getName() === 'Everlane') {
$brandId = $match->getBrandId();
break;
}
}
if ($brandId === null) {
throw new \RuntimeException('No exact Everlane match');
}
$params = (new \MessageBird\Wire\Model\EmailCompetitiveWatchlistBrandCreate())->setBrandId($brandId);
$entry = $bird->email->competitive->watchlist->brands->create($params);
echo $entry->getId();bird email competitive watchlist brands create 81531curl -X POST "https://us1.platform.bird.com/v1/email/competitive/watchlist/brands" \
-H "Authorization: Bearer $TOKEN" \
-H "Content-Type: application/json" \
-d '{
"brand_id": "81531"
}'{
"created_at": "2026-05-20T09:14:52Z",
"updated_at": "2026-05-25T16:42:01Z",
"id": "cwb_01krdgeqcxet5s7t44vh8rt9mg",
"brand_id": "81531",
"name": "Everlane",
"industry": "DTC Apparel",
"sending_domains": [
"everlane.com"
]
}
Adds a brand to the workspace's watchlist so its figures appear next to your
own. Pass a brand_id from a brand search.
Adding a brand records the one domain the panel sees the most of its mail from, and every figure reported for the brand describes that domain. A brand that mails from several domains therefore reports less than its full volume. A brand the panel has never seen send cannot be measured at all and is refused.
How many brands can be watched is capped per organization, counted across every workspace it owns, so the same competitor watched from two workspaces uses two of the allowance.
API-key, OAuth, and service-account calls require Insights preview access for your organization.
Request Payload
brand_idIdentifier of the brand in the panel's catalog, used to add it to the watchlist. It is a string for the same reason a campaign id is: the values are wide enough that a client storing every number as a floating point value would round them, and a rounded identifier matches no brand at all.
Response Payload
created_atupdated_atidThe watchlist entry.
brand_idnameThe brand's name when it was added. It is kept as it was so the row still reads correctly if the brand is later renamed or stops being tracked.
industryThe brand's industry when it was added, or null when the brand is not classified.
sending_domainsThe domains this brand's figures describe. Always one domain today, chosen as the one the panel sees the most of its mail from.
Related resources
Continue with the documentation, guides and examples for this topic.