Automate your email marketing with precision. Smart triggers, conditional logic, and multi-channel fallback. Set up automated emails based on customer actions — from sign-ups to purchases — that adapt to behavior in real time.

Automation that drives results.
Smart triggers, conditional logic, and multi-channel fallback at scale.
Intelligent trigger-based automation
Bird's automation system monitors customer behavior and data points across your integrated platforms in real-time. When specific trigger conditions are met, the system automatically initiates personalized email sequences.

Power automations with unified data
Integrate customer data from all sources to fuel intelligent email automations. Connect your CRM, e-commerce platform, and website behavior to trigger personalized sequences. Set up automated emails based on specific customer actions — sign-ups, purchases, cart abandonment, or any custom data point — with triggers that combine conditions and timing rules for sophisticated flows.

Design dynamic email journeys
Create complex email sequences that adapt to customer behavior. Multi-step automations with conditional logic and dynamic content deliver more engaging customer experiences. Automatically include relevant content based on customer preferences and actions for personalized emails that maintain efficiency at scale.
Optimize and extend your reach
Run automated A/B tests to optimize trigger effectiveness and content. If emails aren't opened, automatically switch to SMS, WhatsApp, or RCS.

Test and refine automatically
Run automated A/B tests to optimize trigger effectiveness and content. Schedule campaigns for future events while maintaining personalization. Track performance to continuously improve results and drive measurable revenue growth.

Multi-channel fallback
Automatically switch to SMS, WhatsApp, or RCS if emails aren't opened. Create consistent automated experiences across all channels through customers' preferred medium, ensuring your message always reaches its audience.
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Häufig gestellte Fragen
The automation system monitors customer behavior and data points across your integrated platforms in real-time. When specific conditions are met — such as a purchase, website visit, or cart abandonment — it automatically initiates personalized email sequences. Triggers can be combined with custom conditions and timing rules.
Bird automatically switches to SMS, WhatsApp, or RCS if emails aren't opened. This multi-channel fallback creates consistent automated experiences and maintains engagement through each customer's preferred channel.
Any data point from your connected systems — CRM events, e-commerce purchases, website behavior, app activity, form submissions, or custom API events. Triggers support complex conditions combining multiple data sources.