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Build a Journey to thank customers post-purchase. Strengthen customer relationships after purchase with timely follow-ups

Build a Journey to thank customers post-purchase

Video guide

Learn how to create a post-purchase thank you journey in Bird. In this guide, you'll learn how to:

  • Connect your Shopify store to trigger messages after purchase
  • Set up channel conditions for SMS and WhatsApp subscribers
  • Create and customize message templates for each channel
  • Configure and publish your automated customer journey

Step by step guide

A post-purchase journey is a great way to thank your customers after they’ve completed an order and encourage repeat purchases with a follow-up offer.

Before you start

Make sure:

  • You’ve already created the SMS and WhatsApp message templates you want to send.
  • Your Shopify connector is installed.
  • Both WhatsApp and SMS channels are installed and ready.
  1. Create a new journey
  • Go to Marketing > Journeys in the left navigation.
  • Click Create in the top right corner.
  • In the Journey gallery, select the Post-purchase Thank You template for multi-channel (SMS and WhatsApp).
  1. Review requirements
  • A checklist will confirm if all necessary integrations (e.g., Shopify, WhatsApp, SMS) are installed.
  • If everything is set up correctly, proceed to use the template.
  1. Set up the trigger (Shopify connector)
  • In the trigger step, select the event that will start the journey: choose Order Confirmed from the Shopify event dropdown.
  • Select your connector instance (useful if you manage multiple stores).
  • Click Save.

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