Build a segment triggered Journey. Create dynamic journeys that respond to changing customer behavior

Learn how to automatically engage with contacts who enter or leave your segments in Bird. In this guide, you'll learn how to:

• Set up segment-based triggers
• Configure re-entry and exit settings
• Add wait times for natural engagement
• Create and customize email messages
• Set up branching logic based on engagement
• Launch your automated journey

Use this journey to automatically engage contacts when they meet the criteria of a dynamic segment—great for targeting engaged users, repeat buyers, or any behavior-based audience.

Step 1: Start your journey

• Go to Marketing hub > Journeys on the left sidebar.
• Click Create in the top right corner.
• Choose Start from scratch.

Step 2: Set your trigger

• Click the Trigger block.

• Select Contact added to segment.

• Choose the appropriate segment (e.g., Engaged Users).

• Make sure the segment is created beforehand under Audience > Lists and Segments.Configure the following options:

• Allow Re-entry: Allow contacts to trigger this journey more than once.

• End on Exit: Stops the journey if a contact leaves the segment.

• Global Holdout: Prevents messages from being sent to contacts who meet specific rules.

• Entry/Exit Conditions: Refine which contacts can enter or leave the journey.

• Click Save.

Step 3: Add a wait time

• Add a Wait step to delay the next action for a more natural flow.
• Set the wait time to 5 days.
• Click Save.

Explore additional videos and step-by-step guides to help you move forward.

• Introduction to Journeys
• Build your first Journey