Track campaign performance, channel attribution, and customer behavior in a unified analytics dashboard. Make data-driven decisions in minutes, not weeks.
Last-click attribution tells you which button someone clicked — not why they converted. Bird's analytics track the full customer journey from first touch to purchase, across every channel and touchpoint, so you understand which campaigns actually drive revenue and which just look good in reports.
See which campaigns, channels, and touchpoints drive actual revenue — not just clicks. Bird tracks multi-touch attribution across email, SMS, WhatsApp, and push, so you can allocate budget to what works and cut what doesn't.
Monitor campaign performance, delivery metrics, and engagement as it happens. No waiting for overnight data processing — see opens, clicks, conversions, and revenue update in real time as your campaigns run.
Track how different customer groups behave over time. Compare retention, purchase frequency, and lifetime value across acquisition cohorts, segments, and campaign exposure groups to identify what drives long-term value.
Every marketing funnel has drop-off points. Bird's analytics give you the tools to identify exactly where prospects disengage, understand why, and take action. Combine funnel visualization with custom reports to give every stakeholder the metrics they care about.
Map your conversion funnel from awareness to purchase with step-by-step drop-off analysis. Identify exactly where prospects disengage — then create targeted campaigns to recover them at each stage.
Build and schedule reports tailored to your KPIs and stakeholders. Executives get revenue summaries, campaign managers get engagement details, and data teams get raw metrics — all from the same underlying data, delivered on their preferred schedule.