Unify every customer touchpoint into a single profile. Resolve identities, enrich attributes, and activate segments — no SQL required.
Your customers interact across dozens of touchpoints — website visits, app usage, purchases, support tickets, ad clicks, and more. Bird's CDP collects data from every source, resolves identities across devices and channels, and merges everything into a single, unified profile. Marketers get a complete customer view without waiting on data engineering.
Merge data from web, mobile, CRM, support, and transactional systems into one comprehensive profile. Each profile contains the full history of interactions, attributes, and computed metrics — updated in real time as new data arrives.
Probabilistic and deterministic matching connects anonymous browsing sessions to known customers across devices, browsers, and channels. A visitor who browses on mobile and purchases on desktop becomes one unified profile, not two separate records.
Create derived fields like lifetime value, engagement score, churn probability, and average order value. These computed attributes update automatically as underlying data changes and are immediately available for segmentation and personalization.
Bird's CDP processes events with sub-second latency, so your customer profiles and segments always reflect the latest behavior. And because privacy regulations are getting stricter, consent management, data retention policies, and compliance tools are built into the core platform — not bolted on as afterthoughts.
Ingest and process customer events in real time with sub-second latency. Page views, purchases, support interactions, and custom events flow into profiles instantly, enabling real-time triggered campaigns and up-to-the-second personalization.
Built-in consent management tracks opt-in preferences across every channel and jurisdiction. Automated data retention policies, right-to-be-forgotten workflows, and GDPR compliance tools ensure you stay compliant as regulations evolve.