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Intro to Google RCS
Drive action with rich formats
Summary
RCS helps businesses deliver verified, interactive, and media-rich messaging experiences to customers in order to increase engagement, build trust, and drive higher conversion rates while maintaining the universal reach of SMS.
Problems to solve
Traditional SMS faces significant limitations that hamper business communication:
No sender verification, leading to customer distrust and phishing concerns
Text-only format limiting brand expression and visual engagement
No interactive elements requiring multiple steps to complete actions
Limited analytics on message delivery and engagement
Anonymous phone numbers instead of recognizable brand identities
Increasing consumer skepticism of unverified messages
Benefits
Increased Trust & Brand Perception: +16% positive brand impression through verified sender identity with brand name, logo, and verification badges.
Higher Conversion & Engagement: +27% likelihood to purchase and +14% likelihood to recommend, with rich media support and interactive elements.
Streamlined Customer Actions: One-tap replies, Google Wallet integration, and time-saving actions connected to the Google ecosystem.
Enhanced Security & Reliability: URL scanning, faster delivery (0.5 sec improvement), and automatic SMS fallback capability for universal reach
