Set up frequency capping

Video guide

Frequency caps allow you to control how often your messages are sent to recipients, preventing message fatigue and improving customer experience. With frequency caps, you can set limits on message delivery across different time periods to ensure your communication strategy remains effective without overwhelming customers.

Watch the tutorial below to learn how to set up frequency caps in Bird, including: 

  • Delivery limits for different time periods (daily, weekly, monthly)
  • Configure caps based on message types and channels
  • Apply caps to specific customer segments or lists

Implementing frequency caps helps maintain customer engagement while respecting their communication preferences.

Step-by-step gudie

Follow the step-by-step guide to learn how to set up and manage frequency capping.

Step 1: Access frequency caps settings

  • In the main menu Open Developer product 
  • In the menu Navigate to Channels 
  • Expand SMS section 
  • Click on SMS settings
  • Navigate to the Frequency Capping tab

Step 2: Configure global frequency limits

  • Set numbers of SMS message and Frequency 
    • Eg.  1 SMS with Frequency one would mean that customer will receive maximum one message per day

Step 3: Monitor and adjust

  • Regularly review message delivery metrics
  • Analyze customer engagement rates
  • Adjust caps based on performance data and customer feedback

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