Everything
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 26 18" xmlns="http://www.w3.org/2000/svg"><g d="M 0 0 L 26 0 L 26 17.411 L 0 17.411 Z M 26 17.41 L 0 17.41 L 0 0 L 26 0 L 20.555 8.705 L 26 17.411 Z" fill="transparent" height="17.411px" id="GrEds6O6X" transform="translate(0 0.3)" width="26px"><path d="M 0 0 L 26 0 L 26 17.411 L 0 17.411 Z" fill="transparent" height="17.411px" id="jkoLmbLQc" width="26px"/><path d="M 26 17.41 L 0 17.41 L 0 0 L 26 0 L 20.555 8.705 L 26 17.411 Z" fill="rgb(0, 0, 0)" height="17.411px" id="Rp7vsF7av" width="26px"/></g></svg>)
does.
Plus everything they can't.
Everything
does.
Plus everything they can't.
Bird matches Klaviyo's marketing automation, then adds the multichannel infrastructure they'll never build.
Everything
does.
Plus everything they can't.
Everything
does.
Plus everything they can't.
Bird matches Klaviyo's marketing automation, then adds the multichannel infrastructure they'll never build.
Everything
does.
Plus everything they can't.
Everything
does.
Plus everything they can't.
Bird matches Klaviyo's marketing automation, then adds the multichannel infrastructure they'll never build.
Where we differ
The difference shows up in three places.
Your costs
Klaviyo marks up SMS by 40–50%. At 500K sends/month, that’s $2,500+ in extra fees. Bird charges carrier rates—nothing more.
Your channels
Email and basic SMS on Klaviyo. Email, SMS, WhatsApp, Push, RCS, social apps on Bird. Native channels on owned infrastructure.
Your capabilities
Klaviyo handles marketing automation. Bird handles marketing, support, operations, and delivery. One platform for every customer communication.
Where we differ
The difference shows up in three places.
Your costs
Klaviyo marks up SMS by 40–50%. At 500K sends/month, that’s $2,500+ in extra fees. Bird charges carrier rates—nothing more.
Your channels
Email and basic SMS on Klaviyo. Email, SMS, WhatsApp, Push, RCS, social apps on Bird. Native channels on owned infrastructure.
Your capabilities
Klaviyo handles marketing automation. Bird handles marketing, support, operations, and delivery. One platform for every customer communication.
Where we differ
The difference shows up in three places.
Your costs
Klaviyo marks up SMS by 40–50%. At 500K sends/month, that’s $2,500+ in extra fees. Bird charges carrier rates—nothing more.
Your channels
Email and basic SMS on Klaviyo. Email, SMS, WhatsApp, Push, RCS, social apps on Bird. Native channels on owned infrastructure.
Your capabilities
Klaviyo handles marketing automation. Bird handles marketing, support, operations, and delivery. One platform for every customer communication.
The Klaviyo tax
The Klaviyo tax
What they don’t tell you until you’re locked in.
SMS Markups
Klaviyo adds 40-50% on top of carrier rates. For a brand sending 500K SMS/month, that's $2,500+ in pure markup—every month. Bird charges exactly what carriers charge. No middleman tax.
SMS Markups
Klaviyo adds 40-50% on top of carrier rates. For a brand sending 500K SMS/month, that's $2,500+ in pure markup—every month. Bird charges exactly what carriers charge. No middleman tax.
SMS Markups
Klaviyo adds 40-50% on top of carrier rates. For a brand sending 500K SMS/month, that's $2,500+ in pure markup—every month. Bird charges exactly what carriers charge. No middleman tax.
Channel limitations
Want WhatsApp Business? Not available. RCS for Android? Nope. Instagram messaging for support? Sorry. Klaviyo built an email platform and added SMS as an upsell. Bird built a communications infrastructure platform that happens to do marketing exceptionally well.
Channel limitations
Want WhatsApp Business? Not available. RCS for Android? Nope. Instagram messaging for support? Sorry. Klaviyo built an email platform and added SMS as an upsell. Bird built a communications infrastructure platform that happens to do marketing exceptionally well.
Channel limitations
Want WhatsApp Business? Not available. RCS for Android? Nope. Instagram messaging for support? Sorry. Klaviyo built an email platform and added SMS as an upsell. Bird built a communications infrastructure platform that happens to do marketing exceptionally well.
Hidden infrastructure costs
Klaviyo resells SendGrid or Sparkpost for email delivery. When deliverability issues hit, you're troubleshooting through two vendors. Bird owns the entire email infrastructure—MTA, IP warming, deliverability monitoring, the works.
Hidden infrastructure costs
Klaviyo resells SendGrid or Sparkpost for email delivery. When deliverability issues hit, you're troubleshooting through two vendors. Bird owns the entire email infrastructure—MTA, IP warming, deliverability monitoring, the works.
Hidden infrastructure costs
Klaviyo resells SendGrid or Sparkpost for email delivery. When deliverability issues hit, you're troubleshooting through two vendors. Bird owns the entire email infrastructure—MTA, IP warming, deliverability monitoring, the works.
The integration tax
Need a CDP? That's Segment ($120K/year). Need a support platform? That's another tool. Bird includes a complete CDP and omnichannel support capabilities in the platform. No additional subscriptions to unify your customer data.
The integration tax
Need a CDP? That's Segment ($120K/year). Need a support platform? That's another tool. Bird includes a complete CDP and omnichannel support capabilities in the platform. No additional subscriptions to unify your customer data.
The integration tax
Need a CDP? That's Segment ($120K/year). Need a support platform? That's another tool. Bird includes a complete CDP and omnichannel support capabilities in the platform. No additional subscriptions to unify your customer data.
Bird goes where Klaviyo can't
We didn't build Bird to compete with Klaviyo. We built it to give marketing teams what they actually need.
Email delivery
Klaviyo uses SendGrid or Sparkpost. Bird manages the email stack.
Higher deliverability rates (we control the infrastructure)
Faster issue resolution (no vendor finger-pointing)
Enterprise SLAs we can actually guarantee
Carrier-grade reliability for mission-critical communications
Bird goes where Klaviyo can't
We didn't build Bird to compete with Klaviyo. We built it to give marketing teams what they actually need.
Email delivery
Klaviyo uses SendGrid or Sparkpost. Bird manages the email stack.
Higher deliverability rates (we control the infrastructure)
Faster issue resolution (no vendor finger-pointing)
Enterprise SLAs we can actually guarantee
Carrier-grade reliability for mission-critical communications
Bird goes where Klaviyo can't
We didn't build Bird to compete with Klaviyo. We built it to give marketing teams what they actually need.
Email delivery
Klaviyo uses SendGrid or Sparkpost. Bird manages the email stack.
Higher deliverability rates (we control the infrastructure)
Faster issue resolution (no vendor finger-pointing)
Enterprise SLAs we can actually guarantee
Carrier-grade reliability for mission-critical communications
Switching is easy.
The biggest objection we hear: "Migration sounds painful." It's not—if you have a team that's done it 100+ times.
WEEK 1
Technical setup, data migration, and validation
WEEK 2
Simultaneously executing and evaluating tests
WEEK 3
Full cutover (or continue parallel as long as needed)
Switching is easy.
The biggest objection we hear: "Migration sounds painful." It's not—if you have a team that's done it 100+ times.
WEEK 1
Technical setup, data migration, and validation
WEEK 2
Simultaneously executing and evaluating tests
WEEK 3
Full cutover (or continue parallel as long as needed)
Switching is easy.
The biggest objection we hear: "Migration sounds painful." It's not—if you have a team that's done it 100+ times.
WEEK 1
Technical setup, data migration, and validation
WEEK 2
Simultaneously executing and evaluating tests
WEEK 3
Full cutover (or continue parallel as long as needed)
Where Bird matches Klaviyo
Bird
Klaviyo
Email Marketing & Automation
Advanced automation, A/B testing, dynamic content
Email-first platform
Product Recommendations
AI-driven, cross-channel
Strong email recommendations
Abandoned Cart Flows
Multi-channel recovery
Email + basic SMS
Behavioral Triggers
Real-time, all channels
Email + basic SMS
Segmentation
Advanced with custom events
Advanced ecommerce segments
Ecommerce Integrations
80+ platforms
Excellent Shopify integration
A/B Testing
Cross-channel testing
Email testing
Journey Builder
Visual, drag-and-drop
Email flows with basic SMS
Where Bird goes beyond Klaviyo
Bird
Klaviyo
SMS Pricing
Carrier rates only, no markup
Premium pricing with 40-50% markup
WhatsApp Business API
Native integration, conversational
Not available
Push & In-App
Cross-platform
Not available
RCS Messaging
Google RCS support
Not available
Social Messaging
Instagram, Facebook Messenger
Not available
Owned Email Infrastructure
Full stack control, high deliverability
Third-party (SendGrid/Sparkpost)
Built-in CDP
Included, no extra cost
Requires Segment or similar ($120K+/year)
Global SMS Reach
150+ countries, no markup
Limited country coverage, premium rates
Multi-Channel Workflows
Unified journeys across 5+ channels
Email-primary with SMS add-on
Enterprise Governance
Approval flows, audit logs, custom permissions
Basic team features
Multi-Language Support
Translation files, lookup tables
Limited
Where Bird matches Klaviyo
Bird
Klaviyo
Email Marketing & Automation
Advanced automation, A/B testing, dynamic content
Email-first platform
Product Recommendations
AI-driven, cross-channel
Strong email recommendations
Abandoned Cart Flows
Multi-channel recovery
Email + basic SMS
Behavioral Triggers
Real-time, all channels
Email + basic SMS
Segmentation
Advanced with custom events
Advanced ecommerce segments
Ecommerce Integrations
80+ platforms
Excellent Shopify integration
A/B Testing
Cross-channel testing
Email testing
Journey Builder
Visual, drag-and-drop
Email flows with basic SMS
Where Bird goes beyond Klaviyo
Bird
Klaviyo
SMS Pricing
Carrier rates only, no markup
Premium pricing with 40-50% markup
WhatsApp Business API
Native integration, conversational
Not available
Push & In-App
Cross-platform
Not available
RCS Messaging
Google RCS support
Not available
Social Messaging
Instagram, Facebook Messenger
Not available
Owned Email Infrastructure
Full stack control, high deliverability
Third-party (SendGrid/Sparkpost)
Built-in CDP
Included, no extra cost
Requires Segment or similar ($120K+/year)
Global SMS Reach
150+ countries, no markup
Limited country coverage, premium rates
Multi-Channel Workflows
Unified journeys across 5+ channels
Email-primary with SMS add-on
Enterprise Governance
Approval flows, audit logs, custom permissions
Basic team features
Multi-Language Support
Translation files, lookup tables
Limited
Where Bird matches Klaviyo
Bird
Klaviyo
Email Marketing & Automation
Advanced automation, A/B testing, dynamic content
Email-first platform
Product Recommendations
AI-driven, cross-channel
Strong email recommendations
Abandoned Cart Flows
Multi-channel recovery
Email + basic SMS
Behavioral Triggers
Real-time, all channels
Email + basic SMS
Segmentation
Advanced with custom events
Advanced ecommerce segments
Ecommerce Integrations
80+ platforms
Excellent Shopify integration
A/B Testing
Cross-channel testing
Email testing
Journey Builder
Visual, drag-and-drop
Email flows with basic SMS
Where Bird goes beyond Klaviyo
Bird
Klaviyo
SMS Pricing
Carrier rates only, no markup
Premium pricing with 40-50% markup
WhatsApp Business API
Native integration, conversational
Not available
Push & In-App
Cross-platform
Not available
RCS Messaging
Google RCS support
Not available
Social Messaging
Instagram, Facebook Messenger
Not available
Owned Email Infrastructure
Full stack control, high deliverability
Third-party (SendGrid/Sparkpost)
Built-in CDP
Included, no extra cost
Requires Segment or similar ($120K+/year)
Global SMS Reach
150+ countries, no markup
Limited country coverage, premium rates
Multi-Channel Workflows
Unified journeys across 5+ channels
Email-primary with SMS add-on
Enterprise Governance
Approval flows, audit logs, custom permissions
Basic team features
Multi-Language Support
Translation files, lookup tables
Limited
Trusted by the world's leading brands
Driving billions in revenue with intelligent campaigns.
Trusted by the world's leading brands
Driving billions in revenue with intelligent campaigns.
Trusted by the world's leading brands
Driving billions in revenue with intelligent campaigns.
Frequently asked questions.
Making the switch
How long does migration actually take?
Will we lose historical data?
Can we run Klaviyo and Bird in parallel?
What happens to our Shopify integration?
Do we need to warm up IPs again?
What if we have custom integrations or webhooks?
Can we keep using our Klaviyo segments?
What about our email templates?
Frequently asked questions.
Making the switch
How long does migration actually take?
Will we lose historical data?
Can we run Klaviyo and Bird in parallel?
What happens to our Shopify integration?
Do we need to warm up IPs again?
What if we have custom integrations or webhooks?
Can we keep using our Klaviyo segments?
What about our email templates?
Frequently asked questions.
Making the switch
How long does migration actually take?
Will we lose historical data?
Can we run Klaviyo and Bird in parallel?
What happens to our Shopify integration?
Do we need to warm up IPs again?
What if we have custom integrations or webhooks?
Can we keep using our Klaviyo segments?
What about our email templates?
Latest News
The latest updates, announcements and press resources.
Latest News
The latest updates, announcements and press resources.
Latest News
The latest updates, announcements and press resources.
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vs.
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vs.
Hightouch
See comparison
Bird
vs.
Salesforce
See comparison
Bird
vs.
Hubspot
See comparison
Bird
vs.
Hightouch
See comparison
Bird
vs.
Salesforce
See comparison
Bird
vs.
Hubspot
See comparison
Bird
vs.
Hightouch
See comparison
Bird
vs.
Salesforce
See comparison
Bird
vs.
Hubspot
See comparison
Bird
vs.
Hightouch
See comparison
Bird
vs.
Salesforce
See comparison
Bird
vs.
Hubspot
See comparison
Bird
vs.
Hightouch
See comparison
Bird
vs.
Salesforce
See comparison
Bird
vs.
Hubspot
See comparison
Bird
vs.
Hightouch
See comparison
Bird
vs.
Salesforce
See comparison
Bird
vs.
Hubspot
See comparison
Bird
vs.
Hightouch
See comparison
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Press Release
Bird responds to CM.com Supervisory Board statement on all-cash offer
The complete AI-native platform that scales with your business.
© 2025 Bird
The complete AI-native platform that scales with your business.
© 2025 Bird
The complete AI-native platform that scales with your business.
© 2025 Bird