Everything
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offers.
Plus the marketing platform they don’t.
Everything
offers.
Plus the marketing platform they don’t.
HighTouch moves data from your warehouse to your marketing tools. Bird moves data AND runs your campaigns—no separate marketing stack required.
Everything
offers.
Plus the marketing platform they don’t.
Everything
offers.
Plus the marketing platform they don’t.
HighTouch moves data from your warehouse to your marketing tools. Bird moves data AND runs your campaigns—no separate marketing stack required.
Everything
offers.
Plus the marketing platform they don’t.
Everything
offers.
Plus the marketing platform they don’t.
HighTouch moves data from your warehouse to your marketing tools. Bird moves data AND runs your campaigns—no separate marketing stack required.
Where we differ
The difference shows up in three places.
Your stack
HighTouch + Braze/Klaviyo/Iterable = two vendors, two contracts, extra work. Bird replaces both with one platform that runs campaigns from warehouse data.
Your speed
Warehouse → HighTouch → marketing tool → campaign. Bird removes the middle steps. Your warehouse data triggers campaigns instantly.
Your costs
HighTouch license + marketing platform ($50K+ Braze, $36K+ Iterable, $30K+ Klaviyo) + integration. Bird includes CDP and execution in one platform.
Where we differ
The difference shows up in three places.
Your stack
HighTouch + Braze/Klaviyo/Iterable = two vendors, two contracts, extra work. Bird replaces both with one platform that runs campaigns from warehouse data.
Your speed
Warehouse → HighTouch → marketing tool → campaign. Bird removes the middle steps. Your warehouse data triggers campaigns instantly.
Your costs
HighTouch license + marketing platform ($50K+ Braze, $36K+ Iterable, $30K+ Klaviyo) + integration. Bird includes CDP and execution in one platform.
Where we differ
The difference shows up in three places.
Your stack
HighTouch + Braze/Klaviyo/Iterable = two vendors, two contracts, extra work. Bird replaces both with one platform that runs campaigns from warehouse data.
Your speed
Warehouse → HighTouch → marketing tool → campaign. Bird removes the middle steps. Your warehouse data triggers campaigns instantly.
Your costs
HighTouch license + marketing platform ($50K+ Braze, $36K+ Iterable, $30K+ Klaviyo) + integration. Bird includes CDP and execution in one platform.
The Hightouch tax
The Hightouch tax
What they don’t tell you until you’re locked in.
You still need marketing tools
HighTouch syncs data brilliantly. But you still need to pay for Braze, Klaviyo, Iterable, or another marketing platform to actually send campaigns. That's two vendors, two contracts, and ongoing integration maintenance.
You still need marketing tools
HighTouch syncs data brilliantly. But you still need to pay for Braze, Klaviyo, Iterable, or another marketing platform to actually send campaigns. That's two vendors, two contracts, and ongoing integration maintenance.
You still need marketing tools
HighTouch syncs data brilliantly. But you still need to pay for Braze, Klaviyo, Iterable, or another marketing platform to actually send campaigns. That's two vendors, two contracts, and ongoing integration maintenance.
Multi-vendor complexity
Your team manages HighTouch configuration, marketing tool setup, data model syncs, integration monitoring, and troubleshooting across vendors. When something breaks, whose responsibility is it?
Multi-vendor complexity
Your team manages HighTouch configuration, marketing tool setup, data model syncs, integration monitoring, and troubleshooting across vendors. When something breaks, whose responsibility is it?
Multi-vendor complexity
Your team manages HighTouch configuration, marketing tool setup, data model syncs, integration monitoring, and troubleshooting across vendors. When something breaks, whose responsibility is it?
Data sync delays
Warehouse → HighTouch → marketing tool → campaign trigger. Each step adds latency. Real-time personalization requires real-time data movement through multiple systems.
Data sync delays
Warehouse → HighTouch → marketing tool → campaign trigger. Each step adds latency. Real-time personalization requires real-time data movement through multiple systems.
Data sync delays
Warehouse → HighTouch → marketing tool → campaign trigger. Each step adds latency. Real-time personalization requires real-time data movement through multiple systems.
The total cost
HighTouch scales with usage and syncs. Marketing platform: $50-200K+/year typical (Braze, Klaviyo, Iterable, etc.). Integration maintenance: Ongoing engineering time. Multiple vendor relationships and contracts.
The total cost
HighTouch scales with usage and syncs. Marketing platform: $50-200K+/year typical (Braze, Klaviyo, Iterable, etc.). Integration maintenance: Ongoing engineering time. Multiple vendor relationships and contracts.
The total cost
HighTouch scales with usage and syncs. Marketing platform: $50-200K+/year typical (Braze, Klaviyo, Iterable, etc.). Integration maintenance: Ongoing engineering time. Multiple vendor relationships and contracts.
Bird goes where HighTouch can't
HighTouch activates warehouse data. You still need marketing platforms to execute campaigns. Bird does both.
Native campaign execution
HighTouch syncs data. Bird includes email, SMS, WhatsApp, Push, In-App, and RCS natively.
One platform instead of two
Faster time-to-campaign
No integration maintenance
Real-time responsiveness
Bird goes where HighTouch can't
HighTouch activates warehouse data. You still need marketing platforms to execute campaigns. Bird does both.
Native campaign execution
HighTouch syncs data. Bird includes email, SMS, WhatsApp, Push, In-App, and RCS natively.
One platform instead of two
Faster time-to-campaign
No integration maintenance
Real-time responsiveness
Bird goes where HighTouch can't
HighTouch activates warehouse data. You still need marketing platforms to execute campaigns. Bird does both.
Native campaign execution
HighTouch syncs data. Bird includes email, SMS, WhatsApp, Push, In-App, and RCS natively.
One platform instead of two
Faster time-to-campaign
No integration maintenance
Real-time responsiveness
Switching is easy.
The biggest objection we hear: "Migration sounds painful." It's not—if you have a team that's done it 100+ times.
WEEK 1
Technical setup, data migration, and validation
WEEK 2
Simultaneously executing and evaluating tests
WEEK 3
Full cutover (or continue parallel as long as needed)
Switching is easy.
The biggest objection we hear: "Migration sounds painful." It's not—if you have a team that's done it 100+ times.
WEEK 1
Technical setup, data migration, and validation
WEEK 2
Simultaneously executing and evaluating tests
WEEK 3
Full cutover (or continue parallel as long as needed)
Switching is easy.
The biggest objection we hear: "Migration sounds painful." It's not—if you have a team that's done it 100+ times.
WEEK 1
Technical setup, data migration, and validation
WEEK 2
Simultaneously executing and evaluating tests
WEEK 3
Full cutover (or continue parallel as long as needed)
Where Bird matches Hightouch
Bird
Hightouch
Warehouse Sync
Native connectors (Snowflake, BigQuery, Redshift)
Core strength, extensive warehouse support
Data Model Flexibility
Flexible schema
Mirrors warehouse schema
Reverse ETL
Included
Primary function
Sync Reliability
Enterprise-grade
Enterprise-grade
Where Bird goes beyond Hightouch
Bird
Hightouch
Campaign Execution
Email, SMS, WhatsApp, Push, In-App, RCS native
Requires separate marketing platform
Journey Automation
Visual builder included
Requires separate marketing platform
Real-Time Triggers
Instant behavioral response
Sync-dependent, requires downstream tool
Unified Customer Profiles
Built-in CDP
Data routing only, no profile building
Segmentation
Visual, marketer-friendly
Requires downstream tool for activation
Personalization
Native content engine
Requires separate marketing platform
Analytics & Attribution
Unified dashboard
Fragmented across tools
Vendor Consolidation
One platform for data + execution
HighTouch + marketing platform required
Total Cost
One platform fee
HighTouch + marketing platform ($30-100K+)
Integration Maintenance
None (unified platform)
Ongoing sync monitoring required
Where Bird matches Hightouch
Bird
Hightouch
Warehouse Sync
Native connectors (Snowflake, BigQuery, Redshift)
Core strength, extensive warehouse support
Data Model Flexibility
Flexible schema
Mirrors warehouse schema
Reverse ETL
Included
Primary function
Sync Reliability
Enterprise-grade
Enterprise-grade
Where Bird goes beyond Hightouch
Bird
Hightouch
Campaign Execution
Email, SMS, WhatsApp, Push, In-App, RCS native
Requires separate marketing platform
Journey Automation
Visual builder included
Requires separate marketing platform
Real-Time Triggers
Instant behavioral response
Sync-dependent, requires downstream tool
Unified Customer Profiles
Built-in CDP
Data routing only, no profile building
Segmentation
Visual, marketer-friendly
Requires downstream tool for activation
Personalization
Native content engine
Requires separate marketing platform
Analytics & Attribution
Unified dashboard
Fragmented across tools
Vendor Consolidation
One platform for data + execution
HighTouch + marketing platform required
Total Cost
One platform fee
HighTouch + marketing platform ($30-100K+)
Integration Maintenance
None (unified platform)
Ongoing sync monitoring required
Where Bird matches Hightouch
Bird
Hightouch
Warehouse Sync
Native connectors (Snowflake, BigQuery, Redshift)
Core strength, extensive warehouse support
Data Model Flexibility
Flexible schema
Mirrors warehouse schema
Reverse ETL
Included
Primary function
Sync Reliability
Enterprise-grade
Enterprise-grade
Where Bird goes beyond Hightouch
Bird
Hightouch
Campaign Execution
Email, SMS, WhatsApp, Push, In-App, RCS native
Requires separate marketing platform
Journey Automation
Visual builder included
Requires separate marketing platform
Real-Time Triggers
Instant behavioral response
Sync-dependent, requires downstream tool
Unified Customer Profiles
Built-in CDP
Data routing only, no profile building
Segmentation
Visual, marketer-friendly
Requires downstream tool for activation
Personalization
Native content engine
Requires separate marketing platform
Analytics & Attribution
Unified dashboard
Fragmented across tools
Vendor Consolidation
One platform for data + execution
HighTouch + marketing platform required
Total Cost
One platform fee
HighTouch + marketing platform ($30-100K+)
Integration Maintenance
None (unified platform)
Ongoing sync monitoring required
Trusted by the world's leading brands
Driving billions in revenue with intelligent campaigns.
Trusted by the world's leading brands
Driving billions in revenue with intelligent campaigns.
Trusted by the world's leading brands
Driving billions in revenue with intelligent campaigns.
Frequently asked questions.
Making the switch
Will we lose our warehouse connection?
What happens to our data models?
Can we keep using our existing marketing tool during transition?
What about our dbt models and transformations?
Do we need to rebuild all our segments?
What if we have custom integrations beyond HighTouch?
Will campaign performance data migrate?
Frequently asked questions.
Making the switch
Will we lose our warehouse connection?
What happens to our data models?
Can we keep using our existing marketing tool during transition?
What about our dbt models and transformations?
Do we need to rebuild all our segments?
What if we have custom integrations beyond HighTouch?
Will campaign performance data migrate?
Frequently asked questions.
Making the switch
Will we lose our warehouse connection?
What happens to our data models?
Can we keep using our existing marketing tool during transition?
What about our dbt models and transformations?
Do we need to rebuild all our segments?
What if we have custom integrations beyond HighTouch?
Will campaign performance data migrate?
Latest News
The latest updates, announcements and press resources.
Latest News
The latest updates, announcements and press resources.
Latest News
The latest updates, announcements and press resources.
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vs.
Hubspot
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vs.
Klaviyo
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vs.
Salesforce
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Bird
vs.
Hubspot
See comparison
Bird
vs.
Klaviyo
See comparison
Bird
vs.
Salesforce
See comparison
Bird
vs.
Hubspot
See comparison
Bird
vs.
Klaviyo
See comparison
Bird
vs.
Salesforce
See comparison
Bird
vs.
Hubspot
See comparison
Bird
vs.
Klaviyo
See comparison
Bird
vs.
Salesforce
See comparison
Bird
vs.
Hubspot
See comparison
Bird
vs.
Klaviyo
See comparison
Bird
vs.
Salesforce
See comparison
Bird
vs.
Hubspot
See comparison
Bird
vs.
Klaviyo
See comparison
Bird
vs.
Salesforce
See comparison
Bird
vs.
Hubspot
See comparison
Bird
vs.
Klaviyo
See comparison
Press Release
Bird responds to CM.com Supervisory Board statement on all-cash offer
Press Release
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Bird - Daily Share Acquisition of shares in CM.com
Press Release
Bird responds to CM.com Supervisory Board statement on all-cash offer
Press Release
Bird responds to CM.com Supervisory Board statement on all-cash offer
The complete AI-native platform that scales with your business.
© 2025 Bird
The complete AI-native platform that scales with your business.
© 2025 Bird
The complete AI-native platform that scales with your business.
© 2025 Bird