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The Complete Guide to Apple Messages for Business

Automate

1 min read

The Complete Guide to Apple Messages for Business

Automate

1 min read

The Complete Guide to Apple Messages for Business

Explore iOS customer marketing with Apple Messages for Business—your key to unlocking a new world of customer engagement.

Modern customers expect you to meet them where they are—and “where they are,” these days, is on iPhones, iPads, Apple Watches, and Macs. 



In fact, more than 1.46B people worldwide are using iPhones. In the U.S. alone, almost every other person you meet owns one. Looking at the up-and-coming generation, about 90% of teenagers own an iPhone—and intend to keep buying iPhones as they become adults. 




But not all businesses are jumping at the opportunity to speak to the growing iOS audience, which is a huge missed opportunity. Apple Messages for Business could be just the golden ticket your brand needs to reach your customers where they spend most of their digital communications time: right in their Messages app. 



With Apple Messages for Business, you can connect with your audience in a way that’s not only convenient for them, but feels as personalized and familiar as texting a friend.

What is Apple Messages for Business?

Apple Messages for Business connects businesses directly with their customers through the familiar and widely used Messages app on iOS devices. It's a powerful tool integrated into the Apple ecosystem, designed to facilitate seamless, efficient, and personalized communication between companies and their customers.




At its core, Apple Messages for Business leverages the popularity and intuitive design of the native iOS messaging platform. This means customers can interact with businesses as easily as they send texts, but with added functionalities tailored for professional interactions.



Adopting Apple Messages for Business is a smart move for any business looking to tap into the iOS user base. It's all about making customer interactions more convenient, secure, and personal, right from their iPhones, iPads, or Macs.

Why use Apple Messages for Business?

What can Apple Messages for Business do?

How to sign up for Apple Messages for Business

To sign up for Apple Messages for Business, you’ll need to work with an Apple-approved Managed Service Provider (MSP). Apple has specific guidelines and standards that must be met to use their Messages for Business platform; MSPs are familiar with these requirements and handle compliance for you, preventing any potential issues or violations.



Here’s a step-by-step guide to signing up for Apple Messages for Business:



  1. Choose an Apple-Approved MSP: Your first step is selecting a Managed Service Provider (MSP) that is approved by Apple. Companies like Bird fall into this category, offering the necessary expertise and integration services.



  2. Register Your Organization: Register your company through the Apple Business Register. Note: There’s a button for brands looking to get started toward the bottom of the page.




  3. Create a Messages for Business Account: Provide details about your business and what you plan to use the service for.




  4. Collaborate With Your MSP: Your chosen MSP will assist you in the technical setup, integrating Apple Messages for Business with your existing systems, and ensuring compliance with Apple’s guidelines.




  5. Customize Your Branding: Adjust your Business Profile to align with your brand identity. This can include setting up business logos, color schemes, and other branding elements.




  6. Submit Your Account to Apple for Testing and Approval: Before going live, Apple will conduct a user experience review to make sure everything works as expected. After this, Apple will also need to approve your account, which can take a few days.




  7. Go Live: Once approved, your Messages for Business account is ready for customer interactions!




Why choose Bird for Apple Messages for Business

Reach your iOS customers: Explore Apple Messages for Business with Bird

Tapping into the potential of Apple Messages for Business doesn’t mean sacrificing quality on your other communication channels. With Bird, you can unify all of your communication channels under one efficient, intuitive umbrella and connect with your customers on the platforms they love and use daily. 



If you're ready to try Apple Messages for Business, or are simply curious about unifying your communication channels for a better customer experience, reach out for a tailored demo. We can help set up your use case or answer any questions you have about Apple Messages for Business.

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