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Grow

Manage

Automate

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Competitor comparisons

A side-by-side look at how we 
compare to our competitors.

G

M

Competitor comparisons

A side-by-side look at how we 
compare to our competitors.

G

M

Competitor comparisons

A side-by-side look at how we 
compare to our competitors.

How Bird compares to Salesforce

Bird beats Salesforce with its simplicity, cost-efficiency, and quick onboarding, offering a user-friendly, scalable marketing automation.

Capability

Bird

Salesforce

Channel coverage

Omnichannel and Global: SMS, WhatsApp, Push, Google RCS, In-App, Instagram, Messenger.

Best for email marketing with basic SMS & social media, but relies on third-party services for delivery.

Platform

Owns its automation platform and sending infrastructure, ensuring control over delivery, performance, and cost.

Requires more expertise to manage, and third-party infrastructure drives up costs and slows sending speeds.

Campaigns

Omnichannel campaigns with advanced, real-time personalization. All with low-code/no-code tools.

Third-party integrations slow down implementation of omnichannel campaigns, and increase costs.

Automated Journeys

AI-powered automation with event-based triggers—using low-code/no-code customization.

Requires technical expertise, and reliance on database setups and join tables add complexity.

Audience

Advanced segmentation with little effort—creating dynamic, tailored audiences.

Reliance on relational databases and join tables slows down segmentation for larger datasets.

Content

AI-powered, hyper-personalized content across channels, using real-time behavior data. And it’s simple.

Requires technical configuration for personalization, making for a less agile experience than Bird.

Analytics

Real-time analytics on delivery rates, engagement, and performance—across all channels.

Reliance on third-party providers slows data collection and reduces precision for cross-channel reporting.

Forms

Custom forms equipped for various channels and easy to integrate with automation workflows.

Required technical knowledge of other Salesforce products adds unnecessarily complexity to building forms.

AI

Powerful AI capabilities to personalize customer interactions in real time.

Requires expertise and focused on predictive analytics, compared to Bird’s seamless, real-time AI features.

Ease of Use

User-friendly, low-code/no-code interface simplifies onboarding and setup—saving you a lot of time.

This famously complex interface can take up to six months to onboard larger enterprises.

Scalability

Built to scale—supporting global reach, large datasets and complex workflows, without compromising performance.

Scaling is complex and time-consuming—especially for advanced customizations or third-party integrations.

Cost-Effectiveness

Uniquely positioned for cost-efficient scaling—a result of owning our platform and infrastructure.

Expensive to scale, due ot reliance on third-party providers and high implementation costs.

How Bird compares to Salesforce

Bird beats Salesforce with its simplicity, cost-efficiency, and quick onboarding, offering a user-friendly, scalable marketing automation.

Capability

Channel coverage

Bird

Omnichannel and Global: SMS, WhatsApp, Push, Google RCS, In-App, Instagram, Messenger.

Salesforce

Best for email marketing with basic SMS & social media, but relies on third-party services for delivery.

Platform

Bird

Owns its automation platform and sending infrastructure, ensuring control over delivery, performance, and cost.

Salesforce

Requires more expertise to manage, and third-party infrastructure drives up costs and slows sending speeds.

Campaigns

Bird

Omnichannel campaigns with advanced, real-time personalization. All with low-code/no-code tools.

Salesforce

Third-party integrations slow down implementation of omnichannel campaigns, and increase costs.

Automated Journeys

Bird

AI-powered automation with event-based triggers—using low-code/no-code customization.

Salesforce

Requires technical expertise, and reliance on database setups and join tables add complexity.

Audience

Bird

Advanced segmentation with little effort—creating dynamic, tailored audiences.

Salesforce

Reliance on relational databases and join tables slows down segmentation for larger datasets.

Content

Bird

AI-powered, hyper-personalized content across channels, using real-time behavior data. And it’s simple.

Salesforce

Requires technical configuration for personalization, making for a less agile experience than Bird.

Analytics

Bird

Real-time analytics on delivery rates, engagement, and performance—across all channels.

Salesforce

Reliance on third-party providers slows data collection and reduces precision for cross-channel reporting.

Forms

Bird

Custom forms equipped for various channels and easy to integrate with automation workflows.

Salesforce

Required technical knowledge of other Salesforce products adds unnecessarily complexity to building forms.

AI

Bird

Powerful AI capabilities to personalize customer interactions in real time.

Salesforce

Requires expertise and focused on predictive analytics, compared to Bird’s seamless, real-time AI features.

Ease of Use

Bird

User-friendly, low-code/no-code interface simplifies onboarding and setup—saving you a lot of time.

Salesforce

This famously complex interface can take up to six months to onboard larger enterprises.

Scalability

Bird

Built to scale—supporting global reach, large datasets and complex workflows, without compromising performance.

Salesforce

Scaling is complex and time-consuming—especially for advanced customizations or third-party integrations.

Cost-Effectiveness

Bird

Uniquely positioned for cost-efficient scaling—a result of owning our platform and infrastructure.

Salesforce

Expensive to scale, due ot reliance on third-party providers and high implementation costs.

How Bird compares to Salesforce

Bird beats Salesforce with its simplicity, cost-efficiency, and quick onboarding, offering a user-friendly, scalable marketing automation.

Capability

Channel coverage

Bird

Omnichannel and Global: SMS, WhatsApp, Push, Google RCS, In-App, Instagram, Messenger.

Salesforce

Best for email marketing with basic SMS & social media, but relies on third-party services for delivery.

Platform

Bird

Owns its automation platform and sending infrastructure, ensuring control over delivery, performance, and cost.

Salesforce

Requires more expertise to manage, and third-party infrastructure drives up costs and slows sending speeds.

Campaigns

Bird

Omnichannel campaigns with advanced, real-time personalization. All with low-code/no-code tools.

Salesforce

Third-party integrations slow down implementation of omnichannel campaigns, and increase costs.

Automated Journeys

Bird

AI-powered automation with event-based triggers—using low-code/no-code customization.

Salesforce

Requires technical expertise, and reliance on database setups and join tables add complexity.

Audience

Bird

Advanced segmentation with little effort—creating dynamic, tailored audiences.

Salesforce

Reliance on relational databases and join tables slows down segmentation for larger datasets.

Content

Bird

AI-powered, hyper-personalized content across channels, using real-time behavior data. And it’s simple.

Salesforce

Requires technical configuration for personalization, making for a less agile experience than Bird.

Analytics

Bird

Real-time analytics on delivery rates, engagement, and performance—across all channels.

Salesforce

Reliance on third-party providers slows data collection and reduces precision for cross-channel reporting.

Forms

Bird

Custom forms equipped for various channels and easy to integrate with automation workflows.

Salesforce

Required technical knowledge of other Salesforce products adds unnecessarily complexity to building forms.

AI

Bird

Powerful AI capabilities to personalize customer interactions in real time.

Salesforce

Requires expertise and focused on predictive analytics, compared to Bird’s seamless, real-time AI features.

Ease of Use

Bird

User-friendly, low-code/no-code interface simplifies onboarding and setup—saving you a lot of time.

Salesforce

This famously complex interface can take up to six months to onboard larger enterprises.

Scalability

Bird

Built to scale—supporting global reach, large datasets and complex workflows, without compromising performance.

Salesforce

Scaling is complex and time-consuming—especially for advanced customizations or third-party integrations.

Cost-Effectiveness

Bird

Uniquely positioned for cost-efficient scaling—a result of owning our platform and infrastructure.

Salesforce

Expensive to scale, due ot reliance on third-party providers and high implementation costs.