Repeat sales and subscription-based selling have become the gold standard for revenue generation across virtually every industry, and it’s easy to understand why:

• A five percent increase in customer retention can increase business revenue by more than 25 percent.

• It costs six to seven times more, on average, to acquire a new customer than to retain an existing one.

• Consumers are 82 percent more likely to make a repeat purchase or subscription renewal if they receive value from their interactions with the brand.

  
  

Consumers are growing less loyal to brands now than they were before the COVID-19 pandemic. Brands that are successfully winning business from the competition are using loyalty programs, competitive pricing, and improved customer success support. And they’re doing all of this through SMS.

Responsive messaging, personalized interactions, and timely automation are modern staples in mobile marketing. 

By the end of this guide, you’ll understand:

• Effective strategies for deeper SMS engagement

• How to use automation to deliver personalized experiences

• The benefits of connecting SMS campaigns with your email and social strategy