SMS pricing. Pay as you go.

Pay per SMS segment. Compare sender types and see carrier fees separately.

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SMS segment rates.

Choose a destination and currency. Carrier and registration fees are separate.

Country

Currency

Sender typePrice
Long code$0.0035/segment*
Toll-free$0.0035/segment*
Short code$0.0070/segment*

* Carrier fees apply on top of the rates shown and vary by destination. See SMS carrier fees

Prices are charged per message segment. Long messages may be split into multiple segments. Learn about character limits

US registration and campaign fees

10DLC Fees

10DLC registration and campaign fees for the United States. 3rd party fees are subject to change.

Brand Registration fees (per submission)
Price
Government$4.50
Non-profit$4.50
Private for-profit$4.50
Public company$4.50
Campaign vetting
Price
Per submission$15.00
Campaign subscription fees
Price / mo
2FA$10.00
Account notification$10.00
Agents & franchises$30.00
Charity$3.00
Customer care$10.00
Delivery notification$10.00
Fraud alert$10.00
Higher education$10.00
K-12 education$10.00
Low volume$1.50
M2M$10.00
Marketing$10.00
Mixed$10.00
Political$10.00
Polling voting$10.00
Proxy$10.00
Public service announcement$10.00
Security alert$10.00
Sweepstake$10.00

* Campaign subscription fees are billed every 3 months.

Pricing questions

Am I charged per message or per segment?
SMS is priced per segment. A long message or some character sets can produce multiple segments, so a single message can incur more than one segment charge. Check encoding and segment counts when estimating volume.
Are carrier fees included in the SMS rate?
The tables show Bird rates and carrier fees separately. Use the applicable destination, sender type and carrier when estimating the complete cost.
Do I also pay for a phone number?
A rented number has its own recurring charge. Sender registration and setup charges may also apply. These are separate from the SMS segments you send or receive.
Why do rates differ by destination and sender type?
Routes, carriers and sender types have different costs and requirements. Select the destination and compare the supported sender types before choosing a rate.
Are inbound and outbound SMS priced the same?
Check the separate sending and receiving rows for your destination and sender type. Do not use an outbound rate to estimate replies.
Can I get a custom SMS rate?
Contact Sales with your destinations, sender types and expected volume. An agreed SMS rate applies to SMS; other products and separately listed fees retain their own terms.

Put it into practice.

Choose a sender, check message length, and prepare your SMS integration.

Your next idea. Ready to connect.

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Your next idea. Ready to connect.

Get StartedContact Sales