Review Bird processing and Meta fees by destination and category.
Varies by country and message category. Showing rates for United States of America.
Country
Currency
Business Initiated
CategoryPrice
Marketing$0.030/msg
Utility$0.0084/msg
Authentication$0.0084/msg
Authentication (international)Contact Sales
User Initiated
CategoryPrice
Service$0.0084/msg
When is a WhatsApp message charged?
Pricing depends on the recipient's country and message category. Bird charges its send fee during processing; the applicable Meta share is recorded from a delivered or read receipt. Within the 24-hour customer service window, Meta does not charge service messages or utility templates. See the customer service window rules and Bird's billing sequence.
Pricing questions
What makes up the cost of a WhatsApp message?
Your total can include Bird processing and Meta charges. The tables separate these components by destination and message category so you can compare the applicable fees.
Why does the message category matter?
Marketing, utility, authentication and service messages can have different charging rules. Estimate your mix of message categories rather than applying one rate to every conversation.
How does the customer service window affect pricing?
Meta rules can change which message types are chargeable within the customer service window. Check the linked window and billing guides together with the relevant category in the rate table.
Does a zero Meta fee mean the message is free?
A zero Meta charge does not by itself remove Bird processing charges. Review both components and your account agreement before estimating the total.
Which destination should I choose?
Use the recipient destination that applies to the message. Category and destination both matter when looking up the published rate.
Can I get volume pricing?
Share your destinations, expected monthly volume and category mix with Sales. Your quote should distinguish Bird charges from Meta charges and any other agreed services.
Put it into practice.
Explore WhatsApp messaging, plan your templates, and connect the API.
