Embedded connectivity
Make connectivity feel like part of your brand.
Bring a mobile service into your app, membership or customer portal. Give people a coherent experience from selecting a plan to managing it, with the commercial proposition and customer relationship shaped around your business.
Your brand, one customer journey
EXAMPLEFIELDNOTES
Your everyday mobile plan.
Data, calls and SMS, connected to your account.
Compare coverage and allowance
Review the price and terms before checkout.
Illustrative branded customer experience. No purchase is placed in this preview.
Your product, extended
Make the phone plan feel like it belongs.
Start with the moment connectivity helps your customer: opening an account, booking a trip or joining a membership. Put the offer there, carry the customer’s identity into checkout and bring the service back into the account they already know.
YOUR APPLICATION
The customer relationship
Your brand, account and product experience
BIRD CONNECTIVITY
The service behind it
Offers, orders, installation, usage and subscriber operations
Keep the customer’s place
Return to the same order after an interrupted checkout. Make an unfinished installation easy to resume, and link a support conversation to the service the customer is trying to use.
Make the integration your own
Choose the screens and account actions your product should own. Connect them to the service contracts, while keeping private installation access and billing authority at their existing owners.
From selection to service
Connect the whole purchase experience.
Match the presentation of coverage, price, taxes and renewal terms to the plan being sold. Follow the recorded order through fulfillment, then guide the customer to install the profile on the intended device.
Choose the integration boundary
Use a customer journey that fits your app and team: an integrated API experience or a branded hosted flow. Plan the return to your product after checkout and after installation.
Keep progress visible
Show whether payment, provisioning or installation needs attention. A completed checkout is one step in getting connected; the customer should be able to resume where they left off.
After activation
Keep the service useful inside your product.
Give subscribers a place to see their plan, usage observations, top-ups and upcoming changes. Connect support to the line and order, so the first purchase becomes a service your business can operate.
Connect communication to the event
Send the installation reminder, allowance update or payment notice when the relevant service event warrants it. Use your customer’s permitted channels and preferences.
Measure the complete journey
Follow selection, purchase, installation and first use as separate steps. Use their recorded outcomes to find friction and connect the original acquisition context to the resulting customer relationship.
Embedded connectivity questions
Is embedded connectivity just an affiliate link?
Can we use our own checkout and app?
Can a hosted journey return customers to our app?
What determines the integration effort?
Connect the complete service
Put it into practice.
Continue with the documentation, guides and examples for this topic. Resources are in English.
Put the next connection inside your product.
Map the offer to your app, account or membership. Agree the purchase, installation, payment and support responsibilities for an embedded launch.