Dedicated IPs

Your reputation, on IPs you own.

Get started Read the dedicated IPs guide

Set up in:

A dedicated IP gives high-volume senders a reputation no one else can affect. Bird provisions them per account, warms them automatically over roughly 30 days, and organizes them into pools you control.

welcome.tsx

200 · 1.2s

import { BirdClient } from "@messagebird/sdk";
import { render } from "@react-email/render";
import { WelcomeEmail } from "./emails/welcome";

const bird = new BirdClient({ apiKey: process.env.BIRD_API_KEY! });

const { data, error } = await bird.email.send({
  from:    "Bird <hello@bird.com>",
  to:      ["ada@example.com"],
  subject: "Your invite is ready",
  html:    await render(<WelcomeEmail name="Ada" />),
}).safe();

if (error) throw error;
console.log(data.id);
// → "em_2bX91Yk8h..."

welcome.tsx

200 · 1.2s

import { BirdClient } from "@messagebird/sdk";
import { render } from "@react-email/render";
import { WelcomeEmail } from "./emails/welcome";

const bird = new BirdClient({ apiKey: process.env.BIRD_API_KEY! });

const { data, error } = await bird.email.send({
  from:    "Bird <hello@bird.com>",
  to:      ["ada@example.com"],
  subject: "Your invite is ready",
  html:    await render(<WelcomeEmail name="Ada" />),
}).safe();

if (error) throw error;
console.log(data.id);
// → "em_2bX91Yk8h..."

Dedicated when you need it, shared until you do.

Dedicated IPs are part of the Bird Email API: lower-volume senders stay on Bird's managed shared pool, and move to dedicated IPs when their volume justifies owning a reputation. Emma uses high-volume dedicated sending to grow its email program efficiently.

Five things you don't manage by hand.

Provisioning, warmup, and routing, handled.

01
Provisioned per account.
Request up to five dedicated IPs on the Growth plan, and Bird assigns them to your account.
02
Warmed automatically.
Bird ramps a new IP over roughly 30 days, so you build reputation without scheduling the warmup yourself.
03
IP pools you control.
Group IPs into pools and route traffic by type: transactional on one pool, marketing on another.
04
Shared pool when you don't need them.
Lower-volume senders stay on Bird's managed shared IPs and move to dedicated only when volume justifies it.
05
Priced simply.
$24.95 per month per dedicated IP on Growth, up to five. No setup fee, no annual commit.

See every IP and where it stands.

Provision, pool, and inspect dedicated IPs from the dashboard, the API, or the CLI. Each IP reports its warmup progress and the pool it belongs to, so you always know what's carrying your mail.

bird ips list

3 IPs

$ bird ips list

ADDRESS        STATUS    WARMUP   POOL
192.0.2.10     active    100%     ipp_transactional
198.51.100.7   warming   38%      ipp_marketing
198.51.100.8   warming   38%      ipp_marketing

3 dedicated IPs across 2 pools.

Warmed automatically, with no volume cliff.

A new dedicated IP starts at 0% warmup and ramps to 100% over roughly 30 days. While it's warming, anything beyond what it can safely carry overflows through the shared pool, so you never drop volume waiting for an IP to mature. Once it's warm it flips to active and takes your full traffic, on a reputation that's yours alone.

Go deeper in the docs.

Read about dedicated IPs and pools, and how Bird ramps them in the IP warmup guide.

Dedicated IPs FAQ

When should I move to a dedicated IP?+

Once you're sending consistently high volume, roughly 100,000 emails a month or more. Below that, a shared pool gives better deliverability because reputation is pooled, and a dedicated IP only helps when you send enough to keep it warm.

Do I have to warm the IP myself?+

No. Bird warms a new dedicated IP automatically over roughly 30 days, ramping volume so mailbox providers build trust gradually, with overflow on the shared pool so you never drop volume.

Can I separate transactional and marketing traffic?+

Yes. Group IPs into pools and route each traffic type to its own pool, so a marketing send can't affect the reputation that carries your password resets.

How much do dedicated IPs cost?+

$24.95 per month per dedicated IP on the Growth plan, up to five. There's no setup fee and no annual commitment.

The rest of the Email platform

One API, one set of keys. Explore the other capabilities.

SendingTransactional and marketing email, templates, and batch sends.DeliverabilityAuthentication, IP warmup, suppression, and blocklist monitoring.AnalyticsPer-domain, per-ISP, per-IP delivery and engagement metrics.Sending domainsDomain verification, DKIM/SPF/DMARC signing, and DMARC monitoring.SuppressionsAutomatic, reversible suppression of bounces, complaints, and unsubscribes.BroadcastsMarketing campaigns: draft, target an audience, schedule, and send.AudiencesYour contacts and the audiences you target from a broadcast.Email API overviewThe full Email API: sending, deliverability, IPs, suppression, analytics, and broadcasts.

About 40% of the world's commercial email already runs on Bird.

Transactional and marketing email on infrastructure we've run for a decade. Dedicated IPs are one capability of the Bird Email API: sending, deliverability, suppression, and analytics ship with it.

Explore the Email platform Get started