Bird's reporting metrics
Learn about the marketing metrics you'll find across Bird.
Learn about the metrics you'll find across Bird.
General metrics
Metric name | Definition |
|---|---|
Total recipients | The total number of contacts targeted by a campaign. |
Unique recipients | The number of unique contacts to which at least one message was sent or at least one journey was triggered. |
Journey metrics
Metric name | Definition |
|---|---|
Total runs triggered | The number of times a journey is triggered. |
Total runs completed | The number of times a journey is triggered and completed successfully. |
Unique recipients entered | The number of unique contacts that a journey has been triggered for. |
Unique recipients completed | The number of unique contacts that a journey has been triggered and completed for. |
Email metrics
Metric name | Definition |
|---|---|
Total recipients | Number of total contacts to which a campaign is targeted |
Unique recipients | Number of unique contacts to which at least one message was sent or a journey triggered |
Sent | Number of emails which were attempted to be delivered. |
Rejected | Number of emails which were rejected by Bird due to policy or technical reasons. |
Admin bounces | Number of emails that were bounced by Bird. Not counted in Bounces. |
Delivered | Number of emails which were successfully delivered to the recipient’s mailbox provider. |
Accepted | Number of emails delivered which didn’t subsequently bounce. |
Delayed | Number of emails which were temporarily rejected by the recipient’s mailbox provider. |
Opens | Number of unique recipients who opened the email. These emails were displayed or had a link clicked. Opens do not include prefetch opens. |
Clicks | Number of unique recipients who have clicked at least one link in the email. |
Spam complaints | Number of unique recipients who marked the email as spam |
Unsubscribes | Number of unique recipients who either submitted the unsubscribe page or clicked the list-unsubscribe link in the header. Learn more about list-unsubscribes. |
Bounces | Number of bounced emails. Total of In-Band and Out-of-Band Bounces. Bounces do not include Admin Bounces. |
In-band bounces | Number of emails that bounced on delivery attempts. Total of Hard Bounces and Temporary Bounces. |
Hard bounces | Number of emails that bounced due to permanent delivery issues. |
Temporary bounces | Number of emails that bounced due to temporary delivery issues. Filtering rules or unknown reasons. Total of Soft Bounces, Block Bounces and Undetermined Bounces. |
Soft bounces | Number of emails that bounced due to temporary delivery issues. |
Block bounces | Number of emails that bounced due to a mailbox provider's filtering rules. |
Undetermined bounces | Number of emails that bounced due to undetermined reasons. |
Out-of-band bounced | Number of emails that bounced subsequent to a successful delivery. |
Rejection rate |
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Admin bounce rate |
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Delivery rate |
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Accepted rate |
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Delayed rate |
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Open rate |
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Click-through rate |
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Spam complaint rate |
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Unsubscribe rate |
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Bounce rate |
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In-band bounce rate |
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Hard bounce rate |
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Temporary bounce rate |
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Soft bounce rate |
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Block bounce rate |
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Undetermined bounce rate |
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Out-of-band bounce rate |
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SMS metrics
Metric name | Definition |
|---|---|
Total recipients | Number of total contacts to which a campaign is targeted |
Unique recipients | Number of unique contacts to which at least one message was sent or a journey triggered |
Sent | Number of SMS messages from the campaign that were sent successfully from Bird to carriers. |
Sending failed | Number of SMS messages from the campaign that failed to be sent successfully from Bird to carriers. |
Delivered | Number of SMS messages from the campaign that were delivered to the recipient’s messaging app by the carriers. |
Delivery failed | Number of SMS messages from the campaign that failed to be successfully delivered by carriers. |
Delivery rate |
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Failure rate |
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