We are excited to announce the availability of Momentum 4, the latest breakthrough in digital messaging technology.  With this latest release of our flagship messaging platform, Message Systems further cements its lead as the industry-leader in digital messaging.  These new capabilities in Momentum 4.0 will further enhance our customers’ email programs and drive even better customer engagement.

“With the release of Momentum 4, Message Systems is keeping its edge as the top-tier platform for enterprise-class senders,” said Jack Hogan, chief technology officer at Lifescript. “The analytical and data integration capabilities in the new platform will help email senders become more effective than ever before in creating compelling campaigns, reaching the inbox and engaging customers.”

The new features in Momentum 4 now provide real-time access to messaging and engagement data, new message generation and templating capabilities and new cloud-enabled APIs. Here’s what you can expect when you upgrade to Momentum 4.

1. Critical messaging and engagement data

• Email analytics – Momentum’s revamped architecture now allows for real-time capture and reporting of messaging events as they happen – from message transmission to customer conversion.

• New user interface (UI) – With the new user interface, customers will be able to easily discern the success of transmissions and campaigns and quickly identify potential delivery problems or performance issues for resolution.

2. New message generation and templating capabilities

• Message Generation: Lists, content and templates can be brought together to generate messages within the Momentum 4 platform to enable high-volume campaign-driven messages, as well as transactional messages, all in one unified messaging solution.

• Template Management: Powerful, but easy-to-use template management allows data to be incorporated from external business intelligence solutions and other sources, as well as supports both in-line and stored templates.

3. New cloud-enabled APIs

• Enhanced APIs: As the industry’s most extensible email software, Momentum 4 supports many new application programming interfaces, including new Injection APIs, Stored Template APIs and Aggregate Reporting APIs.

• Industry Leading Performance: All new enhancements fully embrace Supercharger, allowing for unparalleled server density and messaging logic complexity.

The release of Momentum 4 further cements Message System’s position as the industry leader of digital messaging by turbocharging performance and helping customers to identify and quickly resolve issues in real-time. If you are interested in learning more about Momentum, we’ve got you covered.