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Shrinking budgets, difficulty tracking customers due to evolving privacy regulations, and ever-rising consumer expectations. These are some of the macro trends we expect will affect Marketing in 2023.
Introduction
So what makes conversational marketing work so well?
Stop being transactional — start being personal
The takeaway here is clear: to drive customer loyalty and increase sales, you need to prioritize conversation-based marketing.
By integrating your messaging channels with conversational marketing, you can create a personalized experience for each customer and help develop relationships that will last for years.
And the results are worth it.
Messaging interactions with customers helps build relationships, reduces customer service wait times, establishes better two-way communication, and ensures customers’ privacy.
Whether you’re an eCommerce store, a streaming service, or another type of business, don’t underestimate the power of conversation. Make sure your customers have the opportunity to communicate with you and utilize conversational marketing to keep them engaged, loyal, and coming back for more.
Ready to adopt conversational marketing for your own company? Read on to see how other companies are tapping into its potential.
As always, feel free to reach out if you have any questions or if you are looking for help setting up your use-case.
