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Feeling overwhelmed by omnichannel marketing automation platforms? Our guide simplifies your search! Learn about key features and what questions to ask to find the best solution for your business.
Why omnichannel marketing automation?
Over time, marketers have gone from only needing to master one or two channels to trying to provide outstanding, unified experiences across many channels.
In fact, today’s marketers usually engage their customers across three or more channels, making it a challenge to manually monitor activity and stay consistent in messaging and tactics. Teams also struggle to identify channels with the best return on investment (ROI)—and instead find themselves wasting budget on low-return channels.
Traditional marketing automation platforms have stepped in to help, but often they’re too technical, don’t have enough channel coverage, and aren’t compatible or extensible with existing tools. Instead of making the marketer’s job easier, many of these tools just cause added frustration.
Omnichannel marketing today requires a marketing automation solution that makes it easier to test new channels, access customer data, experiment with creative, and analyze results.
By adopting a strong omnichannel marketing platform, you can reach all your customers, engage with them on the channels they want, and share information between tools without needing direct interaction from your team 24/7.
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When should you switch to an omnichannel platform?
Many marketing teams have been given the dreaded instruction to “do more with less.” With an omnichannel marketing platform, that actually might be possible. But how do you know when it’s time to go shopping?
Here are five simple indicators:
You have blind spots across the customer journey
Your multi-channel approach is too time-consuming and difficult to monitor, which means you don’t have the insights to make data-driven decisions
You can’t reach some customers because you’re not on the right channels in the right countries
You have a presence on a few channels but anticipate breaking into new channels, audiences, and markets
Your marketing strategies are disjointed and unbalanced across channels
Marketing automation helps smaller teams offer the same high-quality messaging and personal experiences as larger organizations—all without high headcounts or expensive tech stacks.
If you're looking for a marketing automation platform, it's worth considering one that offers true omnichannel support. It should work seamlessly with the networks your customers use, and it should be easy for your team to coordinate campaigns across channels.
Want to accelerate your marketing automation? Request a free demo of Bird today.
