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This guide digs into how the best marketers integrate WhatsApp with their email marketing efforts to supercharge their funnels and elevate customer engagement.
Marketing professionals: if you want to delight and grow your audience, it’s time to align your email and WhatsApp efforts.
Single-channel marketing strategies are severely limited. They often take the shape of a one-way conversation between a brand and its prospects. But today’s consumers seek personal, conversational channels of communication that don’t feel like marketing.
Modern technology has caused the lines to blur between our personal and professional lives. The customer journey is no longer linear or 100% predictable. Numerous social platforms and digital experiences have created a network of consumer touchpoints that are forcing brands to adapt or fail.
A multi-channel approach to generating consistent awareness and conversion is now a table-stakes initiative. And while marketers have a lot of different tools at their disposal, this guide is about two proven options that can yield fruitful results.
Integrating email and WhatsApp will not only help you elevate consumer interest, but you’ll generate more trust, awareness, engagement, and best of all—ROI.
The state of email and WhatsApp marketing
Manage email and WhatsApp under one roof
Content strategies for integrated email and WhatsApp marketing
The best KPIs for tracking email and WhatsApp campaigns
Email and WhatsApp belong together
With the majority of adults owning and spending significant time on their mobile devices, it's crucial to meet consumers where they are and how they want to be meant.
By leveraging the strengths of both channels, you can create a comprehensive marketing communications strategy that caters to different customer preferences simultaneously. You’ll likely save time and money in the process, too.
To successfully integrate email and WhatsApp, it’s imperative to synchronize your customer data, obtain proper consent for data processing and usage, and prepare content for both channels.
Thankfully, there’s Bird. We’d love to take those challenges off of your plate so you can personalize every touchpoint with your customers across email and WhatsApp. Get in touch with us today if you’re interested in learning more.
