23 Ways to Increase Email Marketing Opt-Ins
Learn the 23 techniques top email marketers use to grow their email opt-ins via social media, websites, traditional channels, and more.
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Bird
Date
May 24, 2024
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电子商务email marketing 成功的最关键因素之一与内容、CTA 或时机无关。它与电子邮件选择加入（也就是众所周知的订阅）息息相关。
电子邮件campaigns 的成败在很大程度上取决于收件人名单的质量，而收件人名单的获取和维护可能比你想象的更具挑战性。消费者经常会更换电子邮件地址或服务提供商，创建账户只是为了填写表格，或者选择完全退出通信。为了不断提高订阅者的数量、质量和收入潜力，您需要一种持续、简便的方法来获得目标市场的选择订阅。
The rumors are true: Buying lists is old-school and just won’t cut it anymore. There are too many potential consequences with purchased lists, ranging from diminished trust in your brand to legal issues for violating data privacy and compliance regulations. But with a more organic email opt-in process, you can build your brand’s reputation, avoid privacy issues, and generate ROI.
本指南展示了 23 种跳过购买列表，转而增加email marketing 选择进入以提高转化率的方法。 These methods leverage communication channels already at your disposal, such as social media, your company website, and more. By deploying the right tactics, you’ll reduce email list churn and unlock more earning potential from your email emails.
增加电子邮件选入列表的基本技巧
Like WhatsApp and 短信, direct email marketing messages may only be sent to consumers who’ve previously opted into receiving them. This process involves either an explicit opt-in, typically via 填写表格, or implicit consent, where an email address may be submitted for another business purpose that automatically opts the user into receiving marketing promotional material.
增加高质量电子邮件订阅者名单的秘诀在于确保您的目标受众了解您的电子邮件内容有多大价值。让他们知道你的企业利用这一渠道建立持久的关系，而不是用不相关的、干扰性的通知来堵塞他们。干扰最终会被归类为垃圾邮件，而垃圾邮件文件夹不会产生购买行为。真实的人才会。
为了让接收电子邮件成为一种享受而非负担，我们建议您利用与潜在客户和顾客的现有沟通channels ，邀请他们订阅您的电子邮件。实现这一目标的最快方法之一是通过有机社交媒体。与昂贵的付费方式不同，这些平台被广泛使用，您无需花费任何费用即可开始使用。
通过有机社交媒体生成选入用户channels
截至 2023 年 10 月, 4.95 billion internet users worldwide frequent social media platforms. That’s over 61% of the global population. These numbers should help you come to a clear conclusion— if you’re not taking advantage of social media channels to grow your email subscriber list, you’re leaving a large portion of your audience out of the conversation.
本节逐一介绍了我们的顶级社交媒体战略。
通过 Facebook 企业页面增加电子邮件订阅者
Though its popularity may have ebbed in recent years, Facebook can still be a powerful tool to add quality email subscribers to your lists. With 月活跃用户超过 30 亿, there’s still ample opportunity to reach a substantial audience.
利用 Facebook 推动更多电子邮件注册的一些建议包括
1.使用个人简介封面照片作为电子邮件推广
在 Facebook 页面的封面照片上放置一个引人注目的 "行动号召"（CTA），鼓励用户订阅您的电子邮件列表，从而产生立竿见影的效果。确保 CTA 的文案部分切中要害，让浏览者知道他们注册的目的是什么。添加二维码也是一个不错的点缀。
2. Implement CTAs on business pages
Your cover photo shouldn’t be the only place where you display a CTA for potential email subscribers. Add a button in the main navigation of your company’s page and insert links further down in the 关于 section that directs followers to opt into emails. Be sure to get creative with your CTA text to entice people to want more of your content.
3. Showcase email newsletter snippets
以 Facebook 帖子的形式分享电子邮件通讯中的预告或亮点，从而激发对品牌电子邮件内容的兴趣和好奇心。这些片段可以满足追随者的预览期望，有助于激发他们的好奇心。
4. Promote gated content that requires email access
除了预告电子邮件内容外，您还可以在电子邮件注册表单后提供独家内容下载或链接。这种屡试不爽的营销策略不仅能提高电子邮件的点击率，还能将你的品牌定位为电子商务细分市场的权威。
Turn video views into email subscriptions via YouTube
地球上近 43% 的人口 watches a YouTube video every month, making it the second-largest search engine in the world. Here’s what you need to do to leverage this indispensable marketing channel to grow your email subscriber list:
5.通过电子邮件注册提高视频参与度
Encourage viewers to subscribe to your email list by including compelling CTAs within your videos. They can be part of the video itself or inserted after the fact using the 信息卡 feature. Don’t forget to mention the benefits of subscribing as you direct viewers to opt in.
6.在视频描述中推广电子邮件
YouTube 的视频描述部分提供了主要的 CTA 空间，鼓励读者注册您的电子邮件。这种策略很有帮助，因为即使观众可能不会马上订阅，但当他们准备好转换时，也可以返回视频，访问登陆页面或表单链接。
通过 Instagram 账户获得电子邮件吸引力
As popular as Instagram is, it hasn’t reached its peak yet. By 2025, 估计有 14.4 亿人 will access the platform monthly. Consider the following tactics to increase email opt-ins using Instagram:
7.在个人简介中加入 CTA
Instagram bios have limited character counts, so maximize engagement opportunities by using the limited space to create a compelling CTA to opt-in to your emails. You could also add the opportunity to subscribe to your emails to a list of other options using a tool like Bitly 的链接 or 链接树.
8.释放向上轻扫功能的潜力
如果你能在 Instagram Stories 中使用向上滑动功能（截至本文撰写时，只有拥有 10,000+ 粉丝的账户或经过验证的账户才能使用），那么也可以在这里链接到你的电子邮件选择页面或表单，从而捕捉入站兴趣。
9.在企业简介中整合电子邮件按钮
与个人账户相比，Instagram 的企业简介可以在页面顶部列出更多按钮。有不同的选项可供选择，但就电子邮件而言，应剔除任何杂乱的导航按钮，直接链接到您的电子邮件加入表单。过程越无缝，用户体验就越好。
通过 LinkedIn 在企业社区内建立重要兴趣
Of its nearly 900 million active users, 超过 16% 的人登录并查看 LinkedIn daily. It’s more than simply a networking platform for marketers—it can be an extremely valuable (and often untapped) resource to grow a quality email subscriber list. Here are some strategies to consider:
10.经常推广您的电子邮件通讯
要想在拥挤的新闻推送中脱颖而出，关键是在分享链接或内容时要始终如一，鼓励人们注册您的电子邮件。通过发布片段、订阅邀请，甚至是客户或读者的正面评价，展示您的电子邮件的价值，从而提高知名度，创造积极的口碑。
11. Keep conversations going by sharing signup links
在 LinkedIn 上与某人进行有意义的对话后，抓住机会分享相关链接，进一步吸引潜在用户访问您的登陆页面或注册您的电子邮件。无论是在评论区还是在直接消息线程中进行这些跟进，它们都能帮助感兴趣的专业人士转化为选择加入的潜在客户。
12.张贴受限要约并参与小组讨论
与 Facebook 一样，利用 LinkedIn 向用户提供独家内容，以换取他们的电子邮件地址。电子书、网络研讨会、行业报告，只要你的受众会感兴趣。你还应在相关的小组讨论中积极分享这些内容，并以此为载体吸引订阅者。
Convert e-commerce website traffic to opt-ins
Your brand’s website is arguably the most important piece of digital marketing collateral you have. Because of this, you need to build it and use it as a springboard for consumer relationships. It’s up to you to give them a way to continue the conversation with you, on their terms, after they visit your website.
One of the easiest ways to accomplish this is to promote the benefits of signing up for your marketing emails. The proven web strategies below will help you gain more subscribers without taking up a lot of resources or bandwidth.
13.提供动态、个性化的弹出式内容
Website pop-ups may sound archaic and intrusive, but 高绩效网站的访客转化率高达惊人的 9.28. Most website builders allow you to trigger pop-ups based on user behavior, such as the page they visit, time spent on a page, and exit intent. If you offer an enticing incentive, like a “thanks for visiting” discount code, you’ll be surprised how many people will happily offer up their email to continue the conversation.
14.提供高价值内容资产
与社交媒体平台一样，门户内容也是一种可行的网络策略。另外，在网站上放置和分享较长的视频或指南等内容资产往往更容易。根据不同的数据点（如地理区域或入口页面）定制产品也是同样的道理。不要羞于使用独家内容，将访客转化为电子邮件订阅者。
15.用选择加入链接增强即时聊天或聊天机器人对话
如果您的电子商务网站提供即时聊天或自动聊天机器人功能，那么与游客互动并在对话中要求游客订阅电子邮件就很简单。何时以及如何提出这一请求将根据受众的不同而有所差异，但重要的是利用您已经建立的内在关系来增加您的选择机会。
将行之有效的传统选择加入策略贯穿于以下方面channels
目前分享的策略主要集中在阅读和回复的节奏上。然而，一些最好的消费者互动并不是发生在评论区或聊天线程中。要想提高电子邮件订阅量，就必须对channels 进行 360 度全方位审视，避免遗忘更为传统但同样有效的方法。
16.在现场活动后保持兴趣
无论是自办活动还是人流密集的行业会议，现场活动都是在面对面交谈期间或之后收集电子邮件订阅者的绝佳机会。在您的展位上制作专门的 QR 码标牌或摆放注册平板电脑，让与会者提供他们的电子邮件地址，以换取独家优惠或未来更新。
17.为网络研讨会添加额外的激励措施
Virtual events, like webinars or hosted Q&A sessions, require attendees to provide their email. This built-in engagement factor means it’s easy to upsell an email subscription before or after the event. You also could communicate during webinar registration that attendees are automatically opting in to your future marketing sends by registering, but they can unsubscribe anytime they’d like to. This is an excellent way to boost brand authority and grow trust at the same time.
18.在所有印刷的销售促进工具上放置 QR 码
From brochures to book covers to billboards, 在营销和广告中加入 QR 码campaigns has risen 332%. It’s easy to see why, as it can provide viewers with instant access to your email subscription landing page or form via a scanned link, as well as a focused gateway to future interactions with your brand’s digital persona.
19.在销售点收集客户电子邮件
在许多实体店面中，你会看到一种常见的策略，就是在结账过程中收集电子邮件地址。为了提高这方面的转化率，独家折扣代码、忠诚度计划的欢迎优惠和其他激励措施都是小动作，却能带来大不同。
Turn email sends into subscriptions
Finally, let’s look at arguably the most apparent conduit for increasing email opt-ins: existing email campaigns. 数据显示 that 83% of satisfied customers are willing to provide referrals, and 92% of consumers trust recommendations from people they know. To amplify these voices successfully, consider deploying any or all of the following tactics.
20.鼓励分享和转发
有时，你只需提出要求。每当您设计email marketing 营销活动时，都要加入按钮或链接，让读者能够快速、无缝地与他们的网络分享内容。如果您能让现有订阅者轻松分享您的电子邮件内容，您就能扩大品牌影响力，吸引新的订阅者，而无需花费太多精力。
21.创建并团结在你的推荐网络周围
The most effective way to turn supporters into brand evangelists is to gamify the process and create a referral program. By offering increasingly valuable incentives, such as discounts or freebies, for hitting subscription referral milestones, you give existing readers a chance to turn their goodwill into a tangible reward, all while growing email opt-ins for your business. 晨间啤酒 does this masterfully.
22.以选择加入的方式重新吸引旧联系人campaigns
选择加入campaigns 也并非只针对新用户。对您的电子邮件列表进行细分并创建有针对性的选择campaigns ，以便随着时间的推移重新吸引不活跃的订阅者，尤其是当您的受众不断扩大时，这一点至关重要。为他们提供一个令人信服的重新选择的理由，如限时促销，以最大限度地提高电子邮件订阅者列表的质量。
23.在员工电子邮件签名中加入选择链接
最后但并非最不重要的一点是，确保你团队中的每个人都在他们的签名末尾有一个促进电子邮件订阅的选择链接或可视化 CTA。这是一种更微妙的方法，但也是一种易于实施的策略，其目标是那些可能已经在第一时间参与您的内容的商业网络。
电子邮件订阅策略的下一步是什么？
电子邮件只是成功的、可扩展的选择加入营销活动的一部分。您可以将联系人和列表集中到一个地方，而不是在孤立的空间和channels 中管理选择加入活动。
MessageBird是一个全渠道平台，专为在受众喜欢的地方吸引他们的营销人员而建。利用业内最值得信赖的电子邮件发送和送达平台，设计、执行和扩展您的全渠道选择加入活动。
进一步了解Bird的email marketing 解决方案 and how they can help you realize your growth goals.
电子商务email marketing 成功的最关键因素之一与内容、CTA 或时机无关。它与电子邮件选择加入（也就是众所周知的订阅）息息相关。
电子邮件campaigns 的成败在很大程度上取决于收件人名单的质量，而收件人名单的获取和维护可能比你想象的更具挑战性。消费者经常会更换电子邮件地址或服务提供商，创建账户只是为了填写表格，或者选择完全退出通信。为了不断提高订阅者的数量、质量和收入潜力，您需要一种持续、简便的方法来获得目标市场的选择订阅。
The rumors are true: Buying lists is old-school and just won’t cut it anymore. There are too many potential consequences with purchased lists, ranging from diminished trust in your brand to legal issues for violating data privacy and compliance regulations. But with a more organic email opt-in process, you can build your brand’s reputation, avoid privacy issues, and generate ROI.
本指南展示了 23 种跳过购买列表，转而增加email marketing 选择进入以提高转化率的方法。 These methods leverage communication channels already at your disposal, such as social media, your company website, and more. By deploying the right tactics, you’ll reduce email list churn and unlock more earning potential from your email emails.
增加电子邮件选入列表的基本技巧
Like WhatsApp and 短信, direct email marketing messages may only be sent to consumers who’ve previously opted into receiving them. This process involves either an explicit opt-in, typically via 填写表格, or implicit consent, where an email address may be submitted for another business purpose that automatically opts the user into receiving marketing promotional material.
增加高质量电子邮件订阅者名单的秘诀在于确保您的目标受众了解您的电子邮件内容有多大价值。让他们知道你的企业利用这一渠道建立持久的关系，而不是用不相关的、干扰性的通知来堵塞他们。干扰最终会被归类为垃圾邮件，而垃圾邮件文件夹不会产生购买行为。真实的人才会。
为了让接收电子邮件成为一种享受而非负担，我们建议您利用与潜在客户和顾客的现有沟通channels ，邀请他们订阅您的电子邮件。实现这一目标的最快方法之一是通过有机社交媒体。与昂贵的付费方式不同，这些平台被广泛使用，您无需花费任何费用即可开始使用。
通过有机社交媒体生成选入用户channels
截至 2023 年 10 月, 4.95 billion internet users worldwide frequent social media platforms. That’s over 61% of the global population. These numbers should help you come to a clear conclusion— if you’re not taking advantage of social media channels to grow your email subscriber list, you’re leaving a large portion of your audience out of the conversation.
本节逐一介绍了我们的顶级社交媒体战略。
通过 Facebook 企业页面增加电子邮件订阅者
Though its popularity may have ebbed in recent years, Facebook can still be a powerful tool to add quality email subscribers to your lists. With 月活跃用户超过 30 亿, there’s still ample opportunity to reach a substantial audience.
利用 Facebook 推动更多电子邮件注册的一些建议包括
1.使用个人简介封面照片作为电子邮件推广
在 Facebook 页面的封面照片上放置一个引人注目的 "行动号召"（CTA），鼓励用户订阅您的电子邮件列表，从而产生立竿见影的效果。确保 CTA 的文案部分切中要害，让浏览者知道他们注册的目的是什么。添加二维码也是一个不错的点缀。
2. Implement CTAs on business pages
Your cover photo shouldn’t be the only place where you display a CTA for potential email subscribers. Add a button in the main navigation of your company’s page and insert links further down in the 关于 section that directs followers to opt into emails. Be sure to get creative with your CTA text to entice people to want more of your content.
3. Showcase email newsletter snippets
以 Facebook 帖子的形式分享电子邮件通讯中的预告或亮点，从而激发对品牌电子邮件内容的兴趣和好奇心。这些片段可以满足追随者的预览期望，有助于激发他们的好奇心。
4. Promote gated content that requires email access
除了预告电子邮件内容外，您还可以在电子邮件注册表单后提供独家内容下载或链接。这种屡试不爽的营销策略不仅能提高电子邮件的点击率，还能将你的品牌定位为电子商务细分市场的权威。
Turn video views into email subscriptions via YouTube
地球上近 43% 的人口 watches a YouTube video every month, making it the second-largest search engine in the world. Here’s what you need to do to leverage this indispensable marketing channel to grow your email subscriber list:
5.通过电子邮件注册提高视频参与度
Encourage viewers to subscribe to your email list by including compelling CTAs within your videos. They can be part of the video itself or inserted after the fact using the 信息卡 feature. Don’t forget to mention the benefits of subscribing as you direct viewers to opt in.
6.在视频描述中推广电子邮件
YouTube 的视频描述部分提供了主要的 CTA 空间，鼓励读者注册您的电子邮件。这种策略很有帮助，因为即使观众可能不会马上订阅，但当他们准备好转换时，也可以返回视频，访问登陆页面或表单链接。
通过 Instagram 账户获得电子邮件吸引力
As popular as Instagram is, it hasn’t reached its peak yet. By 2025, 估计有 14.4 亿人 will access the platform monthly. Consider the following tactics to increase email opt-ins using Instagram:
7.在个人简介中加入 CTA
Instagram bios have limited character counts, so maximize engagement opportunities by using the limited space to create a compelling CTA to opt-in to your emails. You could also add the opportunity to subscribe to your emails to a list of other options using a tool like Bitly 的链接 or 链接树.
8.释放向上轻扫功能的潜力
如果你能在 Instagram Stories 中使用向上滑动功能（截至本文撰写时，只有拥有 10,000+ 粉丝的账户或经过验证的账户才能使用），那么也可以在这里链接到你的电子邮件选择页面或表单，从而捕捉入站兴趣。
9.在企业简介中整合电子邮件按钮
与个人账户相比，Instagram 的企业简介可以在页面顶部列出更多按钮。有不同的选项可供选择，但就电子邮件而言，应剔除任何杂乱的导航按钮，直接链接到您的电子邮件加入表单。过程越无缝，用户体验就越好。
通过 LinkedIn 在企业社区内建立重要兴趣
Of its nearly 900 million active users, 超过 16% 的人登录并查看 LinkedIn daily. It’s more than simply a networking platform for marketers—it can be an extremely valuable (and often untapped) resource to grow a quality email subscriber list. Here are some strategies to consider:
10.经常推广您的电子邮件通讯
要想在拥挤的新闻推送中脱颖而出，关键是在分享链接或内容时要始终如一，鼓励人们注册您的电子邮件。通过发布片段、订阅邀请，甚至是客户或读者的正面评价，展示您的电子邮件的价值，从而提高知名度，创造积极的口碑。
11. Keep conversations going by sharing signup links
在 LinkedIn 上与某人进行有意义的对话后，抓住机会分享相关链接，进一步吸引潜在用户访问您的登陆页面或注册您的电子邮件。无论是在评论区还是在直接消息线程中进行这些跟进，它们都能帮助感兴趣的专业人士转化为选择加入的潜在客户。
12.张贴受限要约并参与小组讨论
与 Facebook 一样，利用 LinkedIn 向用户提供独家内容，以换取他们的电子邮件地址。电子书、网络研讨会、行业报告，只要你的受众会感兴趣。你还应在相关的小组讨论中积极分享这些内容，并以此为载体吸引订阅者。
Convert e-commerce website traffic to opt-ins
Your brand’s website is arguably the most important piece of digital marketing collateral you have. Because of this, you need to build it and use it as a springboard for consumer relationships. It’s up to you to give them a way to continue the conversation with you, on their terms, after they visit your website.
One of the easiest ways to accomplish this is to promote the benefits of signing up for your marketing emails. The proven web strategies below will help you gain more subscribers without taking up a lot of resources or bandwidth.
13.提供动态、个性化的弹出式内容
Website pop-ups may sound archaic and intrusive, but 高绩效网站的访客转化率高达惊人的 9.28. Most website builders allow you to trigger pop-ups based on user behavior, such as the page they visit, time spent on a page, and exit intent. If you offer an enticing incentive, like a “thanks for visiting” discount code, you’ll be surprised how many people will happily offer up their email to continue the conversation.
14.提供高价值内容资产
与社交媒体平台一样，门户内容也是一种可行的网络策略。另外，在网站上放置和分享较长的视频或指南等内容资产往往更容易。根据不同的数据点（如地理区域或入口页面）定制产品也是同样的道理。不要羞于使用独家内容，将访客转化为电子邮件订阅者。
15.用选择加入链接增强即时聊天或聊天机器人对话
如果您的电子商务网站提供即时聊天或自动聊天机器人功能，那么与游客互动并在对话中要求游客订阅电子邮件就很简单。何时以及如何提出这一请求将根据受众的不同而有所差异，但重要的是利用您已经建立的内在关系来增加您的选择机会。
将行之有效的传统选择加入策略贯穿于以下方面channels
目前分享的策略主要集中在阅读和回复的节奏上。然而，一些最好的消费者互动并不是发生在评论区或聊天线程中。要想提高电子邮件订阅量，就必须对channels 进行 360 度全方位审视，避免遗忘更为传统但同样有效的方法。
16.在现场活动后保持兴趣
无论是自办活动还是人流密集的行业会议，现场活动都是在面对面交谈期间或之后收集电子邮件订阅者的绝佳机会。在您的展位上制作专门的 QR 码标牌或摆放注册平板电脑，让与会者提供他们的电子邮件地址，以换取独家优惠或未来更新。
17.为网络研讨会添加额外的激励措施
Virtual events, like webinars or hosted Q&A sessions, require attendees to provide their email. This built-in engagement factor means it’s easy to upsell an email subscription before or after the event. You also could communicate during webinar registration that attendees are automatically opting in to your future marketing sends by registering, but they can unsubscribe anytime they’d like to. This is an excellent way to boost brand authority and grow trust at the same time.
18.在所有印刷的销售促进工具上放置 QR 码
From brochures to book covers to billboards, 在营销和广告中加入 QR 码campaigns has risen 332%. It’s easy to see why, as it can provide viewers with instant access to your email subscription landing page or form via a scanned link, as well as a focused gateway to future interactions with your brand’s digital persona.
19.在销售点收集客户电子邮件
在许多实体店面中，你会看到一种常见的策略，就是在结账过程中收集电子邮件地址。为了提高这方面的转化率，独家折扣代码、忠诚度计划的欢迎优惠和其他激励措施都是小动作，却能带来大不同。
Turn email sends into subscriptions
Finally, let’s look at arguably the most apparent conduit for increasing email opt-ins: existing email campaigns. 数据显示 that 83% of satisfied customers are willing to provide referrals, and 92% of consumers trust recommendations from people they know. To amplify these voices successfully, consider deploying any or all of the following tactics.
20.鼓励分享和转发
有时，你只需提出要求。每当您设计email marketing 营销活动时，都要加入按钮或链接，让读者能够快速、无缝地与他们的网络分享内容。如果您能让现有订阅者轻松分享您的电子邮件内容，您就能扩大品牌影响力，吸引新的订阅者，而无需花费太多精力。
21.创建并团结在你的推荐网络周围
The most effective way to turn supporters into brand evangelists is to gamify the process and create a referral program. By offering increasingly valuable incentives, such as discounts or freebies, for hitting subscription referral milestones, you give existing readers a chance to turn their goodwill into a tangible reward, all while growing email opt-ins for your business. 晨间啤酒 does this masterfully.
22.以选择加入的方式重新吸引旧联系人campaigns
选择加入campaigns 也并非只针对新用户。对您的电子邮件列表进行细分并创建有针对性的选择campaigns ，以便随着时间的推移重新吸引不活跃的订阅者，尤其是当您的受众不断扩大时，这一点至关重要。为他们提供一个令人信服的重新选择的理由，如限时促销，以最大限度地提高电子邮件订阅者列表的质量。
23.在员工电子邮件签名中加入选择链接
最后但并非最不重要的一点是，确保你团队中的每个人都在他们的签名末尾有一个促进电子邮件订阅的选择链接或可视化 CTA。这是一种更微妙的方法，但也是一种易于实施的策略，其目标是那些可能已经在第一时间参与您的内容的商业网络。
电子邮件订阅策略的下一步是什么？
电子邮件只是成功的、可扩展的选择加入营销活动的一部分。您可以将联系人和列表集中到一个地方，而不是在孤立的空间和channels 中管理选择加入活动。
MessageBird是一个全渠道平台，专为在受众喜欢的地方吸引他们的营销人员而建。利用业内最值得信赖的电子邮件发送和送达平台，设计、执行和扩展您的全渠道选择加入活动。
进一步了解Bird的email marketing 解决方案 and how they can help you realize your growth goals.
电子商务email marketing 成功的最关键因素之一与内容、CTA 或时机无关。它与电子邮件选择加入（也就是众所周知的订阅）息息相关。
电子邮件campaigns 的成败在很大程度上取决于收件人名单的质量，而收件人名单的获取和维护可能比你想象的更具挑战性。消费者经常会更换电子邮件地址或服务提供商，创建账户只是为了填写表格，或者选择完全退出通信。为了不断提高订阅者的数量、质量和收入潜力，您需要一种持续、简便的方法来获得目标市场的选择订阅。
The rumors are true: Buying lists is old-school and just won’t cut it anymore. There are too many potential consequences with purchased lists, ranging from diminished trust in your brand to legal issues for violating data privacy and compliance regulations. But with a more organic email opt-in process, you can build your brand’s reputation, avoid privacy issues, and generate ROI.
本指南展示了 23 种跳过购买列表，转而增加email marketing 选择进入以提高转化率的方法。 These methods leverage communication channels already at your disposal, such as social media, your company website, and more. By deploying the right tactics, you’ll reduce email list churn and unlock more earning potential from your email emails.
增加电子邮件选入列表的基本技巧
Like WhatsApp and 短信, direct email marketing messages may only be sent to consumers who’ve previously opted into receiving them. This process involves either an explicit opt-in, typically via 填写表格, or implicit consent, where an email address may be submitted for another business purpose that automatically opts the user into receiving marketing promotional material.
增加高质量电子邮件订阅者名单的秘诀在于确保您的目标受众了解您的电子邮件内容有多大价值。让他们知道你的企业利用这一渠道建立持久的关系，而不是用不相关的、干扰性的通知来堵塞他们。干扰最终会被归类为垃圾邮件，而垃圾邮件文件夹不会产生购买行为。真实的人才会。
为了让接收电子邮件成为一种享受而非负担，我们建议您利用与潜在客户和顾客的现有沟通channels ，邀请他们订阅您的电子邮件。实现这一目标的最快方法之一是通过有机社交媒体。与昂贵的付费方式不同，这些平台被广泛使用，您无需花费任何费用即可开始使用。
通过有机社交媒体生成选入用户channels
截至 2023 年 10 月, 4.95 billion internet users worldwide frequent social media platforms. That’s over 61% of the global population. These numbers should help you come to a clear conclusion— if you’re not taking advantage of social media channels to grow your email subscriber list, you’re leaving a large portion of your audience out of the conversation.
本节逐一介绍了我们的顶级社交媒体战略。
通过 Facebook 企业页面增加电子邮件订阅者
Though its popularity may have ebbed in recent years, Facebook can still be a powerful tool to add quality email subscribers to your lists. With 月活跃用户超过 30 亿, there’s still ample opportunity to reach a substantial audience.
利用 Facebook 推动更多电子邮件注册的一些建议包括
1.使用个人简介封面照片作为电子邮件推广
在 Facebook 页面的封面照片上放置一个引人注目的 "行动号召"（CTA），鼓励用户订阅您的电子邮件列表，从而产生立竿见影的效果。确保 CTA 的文案部分切中要害，让浏览者知道他们注册的目的是什么。添加二维码也是一个不错的点缀。
2. Implement CTAs on business pages
Your cover photo shouldn’t be the only place where you display a CTA for potential email subscribers. Add a button in the main navigation of your company’s page and insert links further down in the 关于 section that directs followers to opt into emails. Be sure to get creative with your CTA text to entice people to want more of your content.
3. Showcase email newsletter snippets
以 Facebook 帖子的形式分享电子邮件通讯中的预告或亮点，从而激发对品牌电子邮件内容的兴趣和好奇心。这些片段可以满足追随者的预览期望，有助于激发他们的好奇心。
4. Promote gated content that requires email access
除了预告电子邮件内容外，您还可以在电子邮件注册表单后提供独家内容下载或链接。这种屡试不爽的营销策略不仅能提高电子邮件的点击率，还能将你的品牌定位为电子商务细分市场的权威。
Turn video views into email subscriptions via YouTube
地球上近 43% 的人口 watches a YouTube video every month, making it the second-largest search engine in the world. Here’s what you need to do to leverage this indispensable marketing channel to grow your email subscriber list:
5.通过电子邮件注册提高视频参与度
Encourage viewers to subscribe to your email list by including compelling CTAs within your videos. They can be part of the video itself or inserted after the fact using the 信息卡 feature. Don’t forget to mention the benefits of subscribing as you direct viewers to opt in.
6.在视频描述中推广电子邮件
YouTube 的视频描述部分提供了主要的 CTA 空间，鼓励读者注册您的电子邮件。这种策略很有帮助，因为即使观众可能不会马上订阅，但当他们准备好转换时，也可以返回视频，访问登陆页面或表单链接。
通过 Instagram 账户获得电子邮件吸引力
As popular as Instagram is, it hasn’t reached its peak yet. By 2025, 估计有 14.4 亿人 will access the platform monthly. Consider the following tactics to increase email opt-ins using Instagram:
7.在个人简介中加入 CTA
Instagram bios have limited character counts, so maximize engagement opportunities by using the limited space to create a compelling CTA to opt-in to your emails. You could also add the opportunity to subscribe to your emails to a list of other options using a tool like Bitly 的链接 or 链接树.
8.释放向上轻扫功能的潜力
如果你能在 Instagram Stories 中使用向上滑动功能（截至本文撰写时，只有拥有 10,000+ 粉丝的账户或经过验证的账户才能使用），那么也可以在这里链接到你的电子邮件选择页面或表单，从而捕捉入站兴趣。
9.在企业简介中整合电子邮件按钮
与个人账户相比，Instagram 的企业简介可以在页面顶部列出更多按钮。有不同的选项可供选择，但就电子邮件而言，应剔除任何杂乱的导航按钮，直接链接到您的电子邮件加入表单。过程越无缝，用户体验就越好。
通过 LinkedIn 在企业社区内建立重要兴趣
Of its nearly 900 million active users, 超过 16% 的人登录并查看 LinkedIn daily. It’s more than simply a networking platform for marketers—it can be an extremely valuable (and often untapped) resource to grow a quality email subscriber list. Here are some strategies to consider:
10.经常推广您的电子邮件通讯
要想在拥挤的新闻推送中脱颖而出，关键是在分享链接或内容时要始终如一，鼓励人们注册您的电子邮件。通过发布片段、订阅邀请，甚至是客户或读者的正面评价，展示您的电子邮件的价值，从而提高知名度，创造积极的口碑。
11. Keep conversations going by sharing signup links
在 LinkedIn 上与某人进行有意义的对话后，抓住机会分享相关链接，进一步吸引潜在用户访问您的登陆页面或注册您的电子邮件。无论是在评论区还是在直接消息线程中进行这些跟进，它们都能帮助感兴趣的专业人士转化为选择加入的潜在客户。
12.张贴受限要约并参与小组讨论
与 Facebook 一样，利用 LinkedIn 向用户提供独家内容，以换取他们的电子邮件地址。电子书、网络研讨会、行业报告，只要你的受众会感兴趣。你还应在相关的小组讨论中积极分享这些内容，并以此为载体吸引订阅者。
Convert e-commerce website traffic to opt-ins
Your brand’s website is arguably the most important piece of digital marketing collateral you have. Because of this, you need to build it and use it as a springboard for consumer relationships. It’s up to you to give them a way to continue the conversation with you, on their terms, after they visit your website.
One of the easiest ways to accomplish this is to promote the benefits of signing up for your marketing emails. The proven web strategies below will help you gain more subscribers without taking up a lot of resources or bandwidth.
13.提供动态、个性化的弹出式内容
Website pop-ups may sound archaic and intrusive, but 高绩效网站的访客转化率高达惊人的 9.28. Most website builders allow you to trigger pop-ups based on user behavior, such as the page they visit, time spent on a page, and exit intent. If you offer an enticing incentive, like a “thanks for visiting” discount code, you’ll be surprised how many people will happily offer up their email to continue the conversation.
14.提供高价值内容资产
与社交媒体平台一样，门户内容也是一种可行的网络策略。另外，在网站上放置和分享较长的视频或指南等内容资产往往更容易。根据不同的数据点（如地理区域或入口页面）定制产品也是同样的道理。不要羞于使用独家内容，将访客转化为电子邮件订阅者。
15.用选择加入链接增强即时聊天或聊天机器人对话
如果您的电子商务网站提供即时聊天或自动聊天机器人功能，那么与游客互动并在对话中要求游客订阅电子邮件就很简单。何时以及如何提出这一请求将根据受众的不同而有所差异，但重要的是利用您已经建立的内在关系来增加您的选择机会。
将行之有效的传统选择加入策略贯穿于以下方面channels
目前分享的策略主要集中在阅读和回复的节奏上。然而，一些最好的消费者互动并不是发生在评论区或聊天线程中。要想提高电子邮件订阅量，就必须对channels 进行 360 度全方位审视，避免遗忘更为传统但同样有效的方法。
16.在现场活动后保持兴趣
无论是自办活动还是人流密集的行业会议，现场活动都是在面对面交谈期间或之后收集电子邮件订阅者的绝佳机会。在您的展位上制作专门的 QR 码标牌或摆放注册平板电脑，让与会者提供他们的电子邮件地址，以换取独家优惠或未来更新。
17.为网络研讨会添加额外的激励措施
Virtual events, like webinars or hosted Q&A sessions, require attendees to provide their email. This built-in engagement factor means it’s easy to upsell an email subscription before or after the event. You also could communicate during webinar registration that attendees are automatically opting in to your future marketing sends by registering, but they can unsubscribe anytime they’d like to. This is an excellent way to boost brand authority and grow trust at the same time.
18.在所有印刷的销售促进工具上放置 QR 码
From brochures to book covers to billboards, 在营销和广告中加入 QR 码campaigns has risen 332%. It’s easy to see why, as it can provide viewers with instant access to your email subscription landing page or form via a scanned link, as well as a focused gateway to future interactions with your brand’s digital persona.
19.在销售点收集客户电子邮件
在许多实体店面中，你会看到一种常见的策略，就是在结账过程中收集电子邮件地址。为了提高这方面的转化率，独家折扣代码、忠诚度计划的欢迎优惠和其他激励措施都是小动作，却能带来大不同。
Turn email sends into subscriptions
Finally, let’s look at arguably the most apparent conduit for increasing email opt-ins: existing email campaigns. 数据显示 that 83% of satisfied customers are willing to provide referrals, and 92% of consumers trust recommendations from people they know. To amplify these voices successfully, consider deploying any or all of the following tactics.
20.鼓励分享和转发
有时，你只需提出要求。每当您设计email marketing 营销活动时，都要加入按钮或链接，让读者能够快速、无缝地与他们的网络分享内容。如果您能让现有订阅者轻松分享您的电子邮件内容，您就能扩大品牌影响力，吸引新的订阅者，而无需花费太多精力。
21.创建并团结在你的推荐网络周围
The most effective way to turn supporters into brand evangelists is to gamify the process and create a referral program. By offering increasingly valuable incentives, such as discounts or freebies, for hitting subscription referral milestones, you give existing readers a chance to turn their goodwill into a tangible reward, all while growing email opt-ins for your business. 晨间啤酒 does this masterfully.
22.以选择加入的方式重新吸引旧联系人campaigns
选择加入campaigns 也并非只针对新用户。对您的电子邮件列表进行细分并创建有针对性的选择campaigns ，以便随着时间的推移重新吸引不活跃的订阅者，尤其是当您的受众不断扩大时，这一点至关重要。为他们提供一个令人信服的重新选择的理由，如限时促销，以最大限度地提高电子邮件订阅者列表的质量。
23.在员工电子邮件签名中加入选择链接
最后但并非最不重要的一点是，确保你团队中的每个人都在他们的签名末尾有一个促进电子邮件订阅的选择链接或可视化 CTA。这是一种更微妙的方法，但也是一种易于实施的策略，其目标是那些可能已经在第一时间参与您的内容的商业网络。
电子邮件订阅策略的下一步是什么？
电子邮件只是成功的、可扩展的选择加入营销活动的一部分。您可以将联系人和列表集中到一个地方，而不是在孤立的空间和channels 中管理选择加入活动。
MessageBird是一个全渠道平台，专为在受众喜欢的地方吸引他们的营销人员而建。利用业内最值得信赖的电子邮件发送和送达平台，设计、执行和扩展您的全渠道选择加入活动。
进一步了解Bird的email marketing 解决方案 and how they can help you realize your growth goals.
AI-first 营销、服务和支付 CRM
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AI-first 营销、服务和支付 CRM
点击 "查看Bird"，即表示您同意Bird 的规定。
AI-first 营销、服务和支付 CRM
点击 "查看Bird"，即表示您同意Bird 的规定。
© 2024Bird 。保留所有权利。
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© 2024Bird 。保留所有权利。
Made with <3 in Amsterdam
隐私设置
© 2024Bird 。保留所有权利。
Made with <3 in Amsterdam
隐私设置