Fly higher with Bird: Enhancing Customer Travel Journeys with Multi-Channel Engagement
Discover how Bird CRM empowers travel companies to nurture customer loyalty with personalized journeys across email, SMS, WhatsApp, and push notifications.
出版商
Bird
Date
Jun 28, 2024
类别
市场营销
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Did you know that companies with a strong omnichannel customer engagement strategy retain an 平均 89% 的客户，而那些全渠道战略薄弱的企业只有 33% 的客户?
In today's competitive travel industry, keeping customers engaged is crucial. Bird CRM is a powerful tool for companies to connect with travelers, enhance their travel experience, and ultimately drive higher sales.
With so many options in the travel market, focusing on customer loyalty, and targeting these customers through personalisation is the key to standing out.
In this article, we dive into how Bird can be used to help companies retarget abandoned search customers, keep them updated with flight confirmations, drive personalized holiday search emails, price alerts, and much more!
在深入探讨Bird 如何帮助旅游公司实现这些令人印象深刻的成果之前，让我们快速后退一步，从用户旅程开始，了解通过注册表单吸引注意力、获得客户洞察力以及通过全渠道模板个性化内容的重要性。了解游客如何与旅游应用程序和网站互动，对于最大限度地发挥Bird 功能的作用至关重要。
1.吸引注意力：通过注册表和折扣增加订阅者
Bird 通过极具吸引力的注册优惠，帮助客户扩大订阅者名单
The journey begins with attracting potential customers. Companies can use pop-up forms and 注册优惠 to capture new subscribers. By providing incentives such as welcome discounts or exclusive offers, you can engage customers early in their journey.
Bird’s pop-ups are designed to be compliant with privacy regulations, clearly requesting user consent before collecting their information.
For example, a traveler visits your website to explore flight options. A pop-up form offers a 10% discount on their first booking in exchange for their email address. They sign up, joining your subscriber list and the initial interaction sets the stage for further personalization communication!
2.了解消费者行为：像素跟踪和客户洞察
Bird 根据对用户网络的洞察，将客户细分为目标journeys
Understanding customer behavior is key to delivering personalized experiences. Bird’s 网站跟踪器 captures user interactions, allowing it to segment customers based on their behavior. This enables the creation of targeted, personalized journeys that keep your brand top-of-mind.
Imagine a traveler searches for flights to Tokyo but doesn’t complete the booking. Bird’s tracker captures this interaction, and they are added to a segment for Tokyo-bound travelers. This data helps tailor future communications to their specific interests, increasing the likelihood of conversion.
3.基于互动的个性化内容：全渠道模板
Bird 通过跨多个领域的个性化交易，为您的网站带来流量channels
Bird offers 全渠道模板 that help companies bring traffic to their website with personalized deals on any channel—using email, SMS, WhatsApp, and push notifications. Personalized templates ensure that each interaction is tailored to the customer’s preferences and past behavior, making the engagements even more meaningful.
For instance, the traveler receives a personalized email offering special deals on hotels in Milan. The email includes dynamic fields like their preferred travel dates, making the offer more relevant and enticing. This not only drives traffic but also boosts the chances of booking.
4.重新吸引客户：重新定位被遗弃的页面
Bird 通过重新定位放弃的搜索来增加收入
Bird 帮助公司增加收入的最有效方法之一就是重新定位放弃的页面浏览。当旅客搜索东京的火车journeys 但没有预订时，Bird的网络跟踪会捕捉到这一事件。然后，您可以使用个性化的journeys ，通过相关的优惠和激励措施重新定位这些客户。
例如，旅客在搜索后一小时会收到推送通知，提醒他们东京火车之旅，并提供限时折扣以鼓励预订。这一策略确保了潜在客户不会错过任何机会，最终提高了销售额。
5. Building trust: Keeping customers updated with booking confirmations and schedule changes
Bird 让客户能够通过多个预订即时确认来建立信任。channels
Getting an instant booking confirmation is the key to building trust with your customers. Bird’s 自动化journeys send instant confirmation notifications across multiple channels—email, SMS, WhatsApp, push notifications—ensuring travelers have all the necessary details.
This immediate confirmation gives travelers peace of mind, ensuring they have all the necessary travel details right at their fingertips.
By offering instant confirmation, Bird helps companies build trust and reliability with their customers. This quick and efficient communication reassures travelers that their plans are set, enhancing their overall travel experience and fostering customer loyalty.
Additionally, when plans get disrupted, it’s a major pain point. Bird uses AI and multiple channels to handle issues like rebooking and payments smoothly, all in one platform.
Informed travelers and smooth disruption handling are the cornerstones of building trust and loyalty. This translates to customers feeling valued, ultimately driving repeat business with their chosen provider.
6.提高忠诚度：持续参与和个性化优惠
通过个性化参与鼓励预订并建立忠诚度
如果您还没有意识到，建立长期忠诚度对旅游业至关重要！通过利用Bird的 CRM 功能，旅游公司可以创建个性化的体验，让客户流连忘返。这些体验包括有针对性的假日搜索电子邮件、独家优惠和价格提醒。
价格提醒
Travelers always appreciate being informed about fare changes for flights they are interested in. Bird’s push notifications allow users to subscribe to price alerts for specific flights.
When there is a fare change, automated notifications are sent out, showing the new price and a comparison to the previous price, such as “Your flight to Tokyo increased by $12.” This helps travelers save money and encourages timely bookings.
By providing real-time price alerts, Bird keeps travelers updated on the best deals, ensuring they never miss out on a great fare. This feature not only helps travelers save money but also fosters a sense of trust and reliability, making them more likely to book their flights promptly.
根据搜索模式发送有针对性的电子邮件
Targeted emails based on search patterns are another powerful tool to drive loyalty. By segmenting users based on their search data, Bird can identify those interested in specific deals and destinations, and target them effectively.
Personalized email campaigns are then created, featuring travel guides, tips, and special offers tailored to these destinations. This approach not only engages users with relevant content but also boosts holiday booking rates and builds brand loyalty.
利用以下技术改造您的客户旅程Bird
By keeping travelers informed, handling disruptions smoothly, and offering personalized experiences, Bird helps your customers feel valued. This ongoing engagement nurtures loyalty and encourages repeat bookings, making your company their top choice.
See how Bird’s features can make the travel experience better, from the first interaction to the final booking and beyond. Our multi-channel approach—including email, SMS, WhatsApp, and push notifications—ensures timely and relevant communication at every step.
Plus, with AI-driven solutions for handling flight issues and extras like baggage upgrades and Uber rides, Bird boosts satisfaction and opens up new revenue opportunities.
申请演示 today and see how Bird can make your customer journey smoother, more engaging, and build lasting loyalty.
Did you know that companies with a strong omnichannel customer engagement strategy retain an 平均 89% 的客户，而那些全渠道战略薄弱的企业只有 33% 的客户?
In today's competitive travel industry, keeping customers engaged is crucial. Bird CRM is a powerful tool for companies to connect with travelers, enhance their travel experience, and ultimately drive higher sales.
With so many options in the travel market, focusing on customer loyalty, and targeting these customers through personalisation is the key to standing out.
In this article, we dive into how Bird can be used to help companies retarget abandoned search customers, keep them updated with flight confirmations, drive personalized holiday search emails, price alerts, and much more!
在深入探讨Bird 如何帮助旅游公司实现这些令人印象深刻的成果之前，让我们快速后退一步，从用户旅程开始，了解通过注册表单吸引注意力、获得客户洞察力以及通过全渠道模板个性化内容的重要性。了解游客如何与旅游应用程序和网站互动，对于最大限度地发挥Bird 功能的作用至关重要。
1.吸引注意力：通过注册表和折扣增加订阅者
Bird 通过极具吸引力的注册优惠，帮助客户扩大订阅者名单
The journey begins with attracting potential customers. Companies can use pop-up forms and 注册优惠 to capture new subscribers. By providing incentives such as welcome discounts or exclusive offers, you can engage customers early in their journey.
Bird’s pop-ups are designed to be compliant with privacy regulations, clearly requesting user consent before collecting their information.
For example, a traveler visits your website to explore flight options. A pop-up form offers a 10% discount on their first booking in exchange for their email address. They sign up, joining your subscriber list and the initial interaction sets the stage for further personalization communication!
2.了解消费者行为：像素跟踪和客户洞察
Bird 根据对用户网络的洞察，将客户细分为目标journeys
Understanding customer behavior is key to delivering personalized experiences. Bird’s 网站跟踪器 captures user interactions, allowing it to segment customers based on their behavior. This enables the creation of targeted, personalized journeys that keep your brand top-of-mind.
Imagine a traveler searches for flights to Tokyo but doesn’t complete the booking. Bird’s tracker captures this interaction, and they are added to a segment for Tokyo-bound travelers. This data helps tailor future communications to their specific interests, increasing the likelihood of conversion.
3.基于互动的个性化内容：全渠道模板
Bird 通过跨多个领域的个性化交易，为您的网站带来流量channels
Bird offers 全渠道模板 that help companies bring traffic to their website with personalized deals on any channel—using email, SMS, WhatsApp, and push notifications. Personalized templates ensure that each interaction is tailored to the customer’s preferences and past behavior, making the engagements even more meaningful.
For instance, the traveler receives a personalized email offering special deals on hotels in Milan. The email includes dynamic fields like their preferred travel dates, making the offer more relevant and enticing. This not only drives traffic but also boosts the chances of booking.
4.重新吸引客户：重新定位被遗弃的页面
Bird 通过重新定位放弃的搜索来增加收入
Bird 帮助公司增加收入的最有效方法之一就是重新定位放弃的页面浏览。当旅客搜索东京的火车journeys 但没有预订时，Bird的网络跟踪会捕捉到这一事件。然后，您可以使用个性化的journeys ，通过相关的优惠和激励措施重新定位这些客户。
例如，旅客在搜索后一小时会收到推送通知，提醒他们东京火车之旅，并提供限时折扣以鼓励预订。这一策略确保了潜在客户不会错过任何机会，最终提高了销售额。
5. Building trust: Keeping customers updated with booking confirmations and schedule changes
Bird 让客户能够通过多个预订即时确认来建立信任。channels
Getting an instant booking confirmation is the key to building trust with your customers. Bird’s 自动化journeys send instant confirmation notifications across multiple channels—email, SMS, WhatsApp, push notifications—ensuring travelers have all the necessary details.
This immediate confirmation gives travelers peace of mind, ensuring they have all the necessary travel details right at their fingertips.
By offering instant confirmation, Bird helps companies build trust and reliability with their customers. This quick and efficient communication reassures travelers that their plans are set, enhancing their overall travel experience and fostering customer loyalty.
Additionally, when plans get disrupted, it’s a major pain point. Bird uses AI and multiple channels to handle issues like rebooking and payments smoothly, all in one platform.
Informed travelers and smooth disruption handling are the cornerstones of building trust and loyalty. This translates to customers feeling valued, ultimately driving repeat business with their chosen provider.
6.提高忠诚度：持续参与和个性化优惠
通过个性化参与鼓励预订并建立忠诚度
如果您还没有意识到，建立长期忠诚度对旅游业至关重要！通过利用Bird的 CRM 功能，旅游公司可以创建个性化的体验，让客户流连忘返。这些体验包括有针对性的假日搜索电子邮件、独家优惠和价格提醒。
价格提醒
Travelers always appreciate being informed about fare changes for flights they are interested in. Bird’s push notifications allow users to subscribe to price alerts for specific flights.
When there is a fare change, automated notifications are sent out, showing the new price and a comparison to the previous price, such as “Your flight to Tokyo increased by $12.” This helps travelers save money and encourages timely bookings.
By providing real-time price alerts, Bird keeps travelers updated on the best deals, ensuring they never miss out on a great fare. This feature not only helps travelers save money but also fosters a sense of trust and reliability, making them more likely to book their flights promptly.
根据搜索模式发送有针对性的电子邮件
Targeted emails based on search patterns are another powerful tool to drive loyalty. By segmenting users based on their search data, Bird can identify those interested in specific deals and destinations, and target them effectively.
Personalized email campaigns are then created, featuring travel guides, tips, and special offers tailored to these destinations. This approach not only engages users with relevant content but also boosts holiday booking rates and builds brand loyalty.
利用以下技术改造您的客户旅程Bird
By keeping travelers informed, handling disruptions smoothly, and offering personalized experiences, Bird helps your customers feel valued. This ongoing engagement nurtures loyalty and encourages repeat bookings, making your company their top choice.
See how Bird’s features can make the travel experience better, from the first interaction to the final booking and beyond. Our multi-channel approach—including email, SMS, WhatsApp, and push notifications—ensures timely and relevant communication at every step.
Plus, with AI-driven solutions for handling flight issues and extras like baggage upgrades and Uber rides, Bird boosts satisfaction and opens up new revenue opportunities.
申请演示 today and see how Bird can make your customer journey smoother, more engaging, and build lasting loyalty.
Did you know that companies with a strong omnichannel customer engagement strategy retain an 平均 89% 的客户，而那些全渠道战略薄弱的企业只有 33% 的客户?
In today's competitive travel industry, keeping customers engaged is crucial. Bird CRM is a powerful tool for companies to connect with travelers, enhance their travel experience, and ultimately drive higher sales.
With so many options in the travel market, focusing on customer loyalty, and targeting these customers through personalisation is the key to standing out.
In this article, we dive into how Bird can be used to help companies retarget abandoned search customers, keep them updated with flight confirmations, drive personalized holiday search emails, price alerts, and much more!
在深入探讨Bird 如何帮助旅游公司实现这些令人印象深刻的成果之前，让我们快速后退一步，从用户旅程开始，了解通过注册表单吸引注意力、获得客户洞察力以及通过全渠道模板个性化内容的重要性。了解游客如何与旅游应用程序和网站互动，对于最大限度地发挥Bird 功能的作用至关重要。
1.吸引注意力：通过注册表和折扣增加订阅者
Bird 通过极具吸引力的注册优惠，帮助客户扩大订阅者名单
The journey begins with attracting potential customers. Companies can use pop-up forms and 注册优惠 to capture new subscribers. By providing incentives such as welcome discounts or exclusive offers, you can engage customers early in their journey.
Bird’s pop-ups are designed to be compliant with privacy regulations, clearly requesting user consent before collecting their information.
For example, a traveler visits your website to explore flight options. A pop-up form offers a 10% discount on their first booking in exchange for their email address. They sign up, joining your subscriber list and the initial interaction sets the stage for further personalization communication!
2.了解消费者行为：像素跟踪和客户洞察
Bird 根据对用户网络的洞察，将客户细分为目标journeys
Understanding customer behavior is key to delivering personalized experiences. Bird’s 网站跟踪器 captures user interactions, allowing it to segment customers based on their behavior. This enables the creation of targeted, personalized journeys that keep your brand top-of-mind.
Imagine a traveler searches for flights to Tokyo but doesn’t complete the booking. Bird’s tracker captures this interaction, and they are added to a segment for Tokyo-bound travelers. This data helps tailor future communications to their specific interests, increasing the likelihood of conversion.
3.基于互动的个性化内容：全渠道模板
Bird 通过跨多个领域的个性化交易，为您的网站带来流量channels
Bird offers 全渠道模板 that help companies bring traffic to their website with personalized deals on any channel—using email, SMS, WhatsApp, and push notifications. Personalized templates ensure that each interaction is tailored to the customer’s preferences and past behavior, making the engagements even more meaningful.
For instance, the traveler receives a personalized email offering special deals on hotels in Milan. The email includes dynamic fields like their preferred travel dates, making the offer more relevant and enticing. This not only drives traffic but also boosts the chances of booking.
4.重新吸引客户：重新定位被遗弃的页面
Bird 通过重新定位放弃的搜索来增加收入
Bird 帮助公司增加收入的最有效方法之一就是重新定位放弃的页面浏览。当旅客搜索东京的火车journeys 但没有预订时，Bird的网络跟踪会捕捉到这一事件。然后，您可以使用个性化的journeys ，通过相关的优惠和激励措施重新定位这些客户。
例如，旅客在搜索后一小时会收到推送通知，提醒他们东京火车之旅，并提供限时折扣以鼓励预订。这一策略确保了潜在客户不会错过任何机会，最终提高了销售额。
5. Building trust: Keeping customers updated with booking confirmations and schedule changes
Bird 让客户能够通过多个预订即时确认来建立信任。channels
Getting an instant booking confirmation is the key to building trust with your customers. Bird’s 自动化journeys send instant confirmation notifications across multiple channels—email, SMS, WhatsApp, push notifications—ensuring travelers have all the necessary details.
This immediate confirmation gives travelers peace of mind, ensuring they have all the necessary travel details right at their fingertips.
By offering instant confirmation, Bird helps companies build trust and reliability with their customers. This quick and efficient communication reassures travelers that their plans are set, enhancing their overall travel experience and fostering customer loyalty.
Additionally, when plans get disrupted, it’s a major pain point. Bird uses AI and multiple channels to handle issues like rebooking and payments smoothly, all in one platform.
Informed travelers and smooth disruption handling are the cornerstones of building trust and loyalty. This translates to customers feeling valued, ultimately driving repeat business with their chosen provider.
6.提高忠诚度：持续参与和个性化优惠
通过个性化参与鼓励预订并建立忠诚度
如果您还没有意识到，建立长期忠诚度对旅游业至关重要！通过利用Bird的 CRM 功能，旅游公司可以创建个性化的体验，让客户流连忘返。这些体验包括有针对性的假日搜索电子邮件、独家优惠和价格提醒。
价格提醒
Travelers always appreciate being informed about fare changes for flights they are interested in. Bird’s push notifications allow users to subscribe to price alerts for specific flights.
When there is a fare change, automated notifications are sent out, showing the new price and a comparison to the previous price, such as “Your flight to Tokyo increased by $12.” This helps travelers save money and encourages timely bookings.
By providing real-time price alerts, Bird keeps travelers updated on the best deals, ensuring they never miss out on a great fare. This feature not only helps travelers save money but also fosters a sense of trust and reliability, making them more likely to book their flights promptly.
根据搜索模式发送有针对性的电子邮件
Targeted emails based on search patterns are another powerful tool to drive loyalty. By segmenting users based on their search data, Bird can identify those interested in specific deals and destinations, and target them effectively.
Personalized email campaigns are then created, featuring travel guides, tips, and special offers tailored to these destinations. This approach not only engages users with relevant content but also boosts holiday booking rates and builds brand loyalty.
利用以下技术改造您的客户旅程Bird
By keeping travelers informed, handling disruptions smoothly, and offering personalized experiences, Bird helps your customers feel valued. This ongoing engagement nurtures loyalty and encourages repeat bookings, making your company their top choice.
See how Bird’s features can make the travel experience better, from the first interaction to the final booking and beyond. Our multi-channel approach—including email, SMS, WhatsApp, and push notifications—ensures timely and relevant communication at every step.
Plus, with AI-driven solutions for handling flight issues and extras like baggage upgrades and Uber rides, Bird boosts satisfaction and opens up new revenue opportunities.
申请演示 today and see how Bird can make your customer journey smoother, more engaging, and build lasting loyalty.
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点击 "查看Bird"，即表示您同意Bird 的规定。
AI-first 营销、服务和支付 CRM
点击 "查看Bird"，即表示您同意Bird 的规定。
AI-first 营销、服务和支付 CRM
点击 "查看Bird"，即表示您同意Bird 的规定。
© 2024Bird 。保留所有权利。
Made with <3 in Amsterdam
隐私 settings
© 2024Bird 。保留所有权利。
Made with <3 in Amsterdam
隐私设置
© 2024Bird 。保留所有权利。
Made with <3 in Amsterdam
隐私设置