7 种为持卡客户创建即时聊天结账体验的方法

电子商务正在我们眼前发生变化，而这一切都源于无摩擦的结账体验。现代消费者的生活熙熙攘攘，耐心却越来越少，他们渴望的不仅是快速的交易，而且是与他们喜爱的数字平台无缝集成的交易。在聊天应用程序和浏览器窗口之间来回切换的笨拙结账体验会导致客户放弃购物车--这是当今企业无法承受的机会成本。

A new approach is needed and we have the in-chat checkout experience to thank for that. This new way of shopping prioritizes efficiency and convenience by meeting customers where they are: on SMS, iMessage, WhatsApp, and Facebook Messenger. Customers are able to ask questions, receive personalized recommendations, and make adjustments to their order(s) without ever leaving their familiar chat interface. 

使用聊天中支付解决方案，品牌可以消除不必要的步骤，为客户创造无缝的购物体验，从而重新定义结账体验。无论您是为全球最大的电子零售商之一工作，还是经营一家小型沙龙，使用聊天中支付解决方案都能为您赢得收入，因为它可以对存档卡收费。

截至 2023 年，聊天机器人市场价值 120 亿美元，预计这一数字将飙升至 720 亿美元 到 2028 年。所以，也许是时候听一听了！

Here we have put together seven practical ways you can craft revolutionary in-chat checkout experiences for your business using card-on-file technology. 

利用聊天式结账体验增加收入的 7 种方法

In-chat checkout experiences are engineered to boost customer engagement, delivering value at every customer touchpoint. The potential to amplify your revenue through them lies in the art of automated, personalized conversations. 

您可以提示客户

1.升级现有产品或服务

In-chat payment solutions can boost customer satisfaction and loyalty by offering value at a moment when customers are already engaged and thinking about their upcoming experience. 

Imagine your favorite airline, which already knows your preferences and travel patterns, reaching out to you directly through WhatsApp a few days before your flight. The message is personalized and timely: 

这种情景利用了聊天交易的便利性和即时性，使客户可以毫不费力地接受个性化报价。只需轻点几下，他们就可以使用积累的里程或安全存档的支付方式确认升级。他们无需登录账户、浏览多个页面或填写冗长的表格，就能在聊天过程中完成升舱交易，不仅提高了飞行舒适度，还加深了他们对航空公司的整体印象。

这一使用案例展示了一种积极主动的客户服务方法，而且并非航空公司独有。它利用公司掌握的客户数据和洞察力，提供个性化的相关升级服务，这是加深客户关系的有力工具，当然也是增加收入的有力工具。

2.重新订购空产品或即将短缺的产品

To win back existing customers, reminding them about empty or soon-to-be-empty products is a solid customer retention strategy. 

想象一下：一家护肤品公司通过对你的购买记录进行精密跟踪和分析，准确预测出你最喜欢的润肤霜即将用完的时间。

Leveraging the intimate and direct nature of chat communication, the company sends you a friendly text message: 

This message not only reminds the customer that they need to reorder, but offers them an effortless way to do so, all within the comfort of their current chat window. 

这种方法减少了通常与网上购物相关的摩擦，包括再次搜索产品、将其添加到购物车以及输入付款信息。通过提供一个简单的一键重新订购链接和使用已保存付款方式的选项，您可以显著改善客户的结账体验，提高忠诚度并促进重复购买。

3.订阅自动循环购物

聊天式结账体验为一次性购买转变为经常性订阅式购买铺平了道路。订阅为企业和客户提供了持续性、便利性，通常还能节省成本，是一种双赢的方案。

Imagine receiving a message from your preferred coffee brand through Facebook Messenger: 

这一主张抓住了两点：顾客对方便和节省成本的渴望，以及对心爱产品用完的恐惧。一个友好的提醒可以消除重新订购的麻烦。此外，您还可以设置聊天机器人，让每位客户只需点击几下，就能轻松开始、暂停、修改或取消订阅。

4.附加到他们的购买中

Encourage customers to tack on additional items to their purchase to improve your customer's shopping journey while also boosting your company’s average order value. This method is particularly effective when the add-ons complement the initial purchase. 

Take, for example, the experience of buying a MacBook through Apple’s online chatbot. As you're finalizing the details of your MacBook purchase, the chat interface smartly suggests: 

这一及时的建议向客户介绍了可改进其购物车初始选择的产品，并通过以非侵入性、有益的方式展示这些附加产品，简化了决策过程。

这就是将更多选择无缝整合到顾客的购物流程中。 Instead of navigating away from the checkout process to browse for accessories or protection plans, customers are efficiently presented with a curated selection of complementary products or services that they might not have considered otherwise. Your customers will appreciate the personalized recommendations and feel like they’ve made the most of their purchase.

5. 提前Pay

对于需求量大的预约和预订，客户对确保自己的位置有切身利益，而企业也有很大的动力来减少爽约现象。通过允许客户提前pay ，企业可以简化预约流程。

Consider the scenario of booking a much-needed chiropractor appointment. The chat service sends you a message: 

这一提示不仅为客户提供了方便，只需几个简单的步骤就能完成预约和支付，而且还能让客户放心，因为他们的位置是安全的。

pay 提前付费模式不仅适用于医疗预约，还适用于各种领域，包括独家餐饮预订、健身课程和活动门票。通过聊天对话直接支付预付款以保留位置，可以消除最后一刻无法预约的沮丧感，同时强调所提供的体验或服务的价值。

By requiring payment in advance, companies can also better forecast demand, allocate resources more effectively, and keep operations running smoothly. Additionally, it reinforces the commitment on both sides of the client and provider relationship. 

6.使用存档卡购物享受折扣

档案卡折扣简化了客户的支付流程，同时也提供了即时价值。通过激励客户使用档案卡消费，公司可以缩短结账时间，从而提高转换率。

Imagine receiving a personalized iMessage from your favorite skincare brand: 

这一信息充分利用了安全存储支付方式的便利性，并对使用这种支付方式的客户给予奖励，使购买过程就像点击按钮一样简单。

By offering discounts for purchases made with a card-on-file, businesses capitalize on the efficiency and security of in-chat transactions while still giving customers a compelling reason to engage repeatedly with their services. Customers enjoy the convenience and savings, while businesses benefit from increased loyalty and a smoother, faster checkout process. 

7.帮助客户找到他们要找的东西

An abundance of choices often leads to analysis paralysis; meanwhile, in-chat checkout experiences, equipped with intelligent decision trees, can serve as a beacon of guidance for customers. 

Imagine a customer is interested in purchasing a tent but unsure about the specifics required for their upcoming camping trip. Through a WhatsApp conversation, the company can deploy a series of simple, guided questions to narrow down the customer's needs: 

"Are you looking for a tent to use in cold weather conditions, or will you be camping in a warmer climate?" 

然后，聊天室会根据您的回答，为您精心挑选适合寒冷天气使用的帐篷，如加强保温功能的帐篷，或适合温暖天气使用的帐篷，如加强通风功能的帐篷和轻质材料的帐篷。

这种互动式购物助手使客户超越了传统的搜索功能。它可以充当个性化购物向导，引导人们在聊天过程中考虑自己的独特偏好和要求。通过在正确的时间提出正确的问题，聊天体验模拟了店内销售人员的帮助指导，使产品发现变得引人入胜、高效并符合个人需求。

使用以下工具引入无摩擦聊天结账Bird Pay

Bird Pay makes all of this—and more—possible, offering unparalleled support for a global market, thanks to its ability to handle transactions in 160 currencies. 

无论您的客户身在何处，购买何种商品，Bird Pay 都能让结账过程像对话一样顺畅。此外，Bird Pay 大大加快了传统的结账流程，将浏览器转化为买家的速度提高了 9 倍。

We're committed to making this groundbreaking technology accessible to as many businesses as possible. 因此，我们提供Bird Pay ，没有任何加价，只收取银行手续费。. We want to democratize access to advanced payment solutions, getting this technology into the hands of both existing Bird customers and soon-to-be customers.

If you're ready to transform your e-commerce experience and give your customers the smooth, secure, and speedy checkout process they deserve, 联系我们 to join the early access program for Bird Pay.