Bird Marketing update: AI-powered optimal send time for personalized campaign delivery

Our latest update introduces AI-driven Send Time Optimization, which analyzes recipient behavior to automatically determine the best time to deliver messages to each individual contact. This feature removes the guesswork from campaign timing and helps maximize engagement rates.

New features

• AI-powered send time optimization: Automatically predicts optimal delivery times for each recipient based on their historical engagement patterns, timezone, channel behavior, and frequency preferences
• Personalized delivery scheduling: Send campaigns at individualized optimal times rather than a fixed time for all recipients
• Fallback time configuration: Set backup delivery times for recipients without sufficient engagement history
• Cross-timezone support: Automatically adjusts delivery times to each recipient's local timezone
• Channel-specific optimization: Trains separate models for email, SMS, and WhatsApp since engagement patterns differ across channels