1 out of 4 Commercial Emails Just Not Getting Through

Think email deliverability is an obscure concern? Think again: Globally, email deliverability rates, the rate at which emails actually arrive at their intended inboxes, is woefully low. ReturnPath found that nearly 25% of commercial emails never make it to their destinations, an alarming percentage that increased quite a bit in the second half of 2011. MarketingCharts tells the whole story.