Set it once, let it run forever

Build sophisticated approval chains, quality controls, and publishing sequences that execute flawlessly without manual intervention. Enterprise automation that eliminates bottlenecks before they slow you down.

Route every campaign through the right approval chain

Intelligent workflows automatically send templates, campaigns, and journeys to appropriate reviewers based on content type, audience size, and compliance requirements.

Configure approval paths for different content types

Set up different review processes for different campaign types. High-stakes launches can require executive approval while routine newsletters use streamlined checks.

Parallel review for faster turnaround

Multiple stakeholders review content simultaneously when possible, with intelligent conflict resolution that consolidates feedback and identifies blocking issues before launch.

Brand consistency enforcement

Automated quality control checks every campaign against brand guidelines, compliance requirements, and performance benchmarks before messages go live.

Compliance verification built-in

Workflows automatically verify campaigns meet GDPR consent requirements, CAN-SPAM regulations, and industry standards. Launch with confidence knowing messages are compliant.

Catch errors before customers see them

Every template, image, and message gets automatically validated against your brand guidelines. Wrong fonts, off-brand colors, and inconsistent messaging get flagged before launch.

Perfect timing coordination

Complex multi-channel campaigns execute perfectly with intelligent sequencing that ensures consistent messaging and optimal timing across email, SMS, WhatsApp, and push.

Fallback strategies that work automatically

When primary channels underperform or encounter delivery issues, workflows automatically trigger backup channels and adjust messaging to maintain campaign effectiveness.

Coordinate launches across every channel

Launch sequences consider time zones, channel performance patterns, and customer preferences. Your Black Friday email, SMS, and push reach customers in perfect sequence.

Bottleneck detection and resolution

AI monitors workflow performance and identifies steps that consistently slow down campaign launches. Get recommendations for process improvements that reduce time-to-market.

Performance analytics that drive decisions

Track how different approval processes, quality checks, and launch sequences impact campaign performance. Optimize your workflows based on data, not assumptions.

Enterprise data platform built for scale

Unlimited customer profiles with infrastructure you can trust. Scale without limits, update in real-time.

Real-time data processing

Process millions of profiles and billions of data points instantly. Customer data syncs across all systems the moment it changes.

Enterprise-grade compliance

SOC 2 Type II certified with GDPR, CCPA, HIPAA compliance. Data residency controls and granular access internationally.

With Bird we are able to adapt and run the same process through very heterogeneous markets: from Croatia to Uganda or Kazakhstan.

Glovo, Growth Engineering