Convert trials, drive adoption, and prevent churn with lifecycle messaging
Messages triggered by specific product actions (or inactions) to guide users through the activation path.
AI scores trial engagement to identify hot leads for sales and at-risk users for automated intervention.
Escalating urgency in the final days of trial — from gentle reminders to compelling social proof and limited offers.
Surface relevant features based on what the user is currently doing in the product.
Celebrate achievements, reinforce value, and naturally introduce expansion opportunities.
Different messaging streams for account administrators (business value) and end users (productivity tips).
AI monitors product usage, support patterns, and engagement to identify at-risk accounts weeks before churn.
Trigger-specific retention campaigns — usage decline gets re-engagement, billing issues get proactive resolution.
60-day pre-renewal campaigns with value recaps and ROI summaries that increase renewal rates by 22%.
Our trial-to-paid conversion rate went from 4% to 11% after implementing Bird's product-triggered onboarding flows. The contextual timing makes all the difference.
B2C SaaS platform, Growth Marketing