Web and mobile push notifications with audience targeting, A/B testing, rich media, and AI-optimized delivery timing.
Push notifications are one of the few channels where you can reach users instantly — even when they're not actively using your app or website. Bird's push platform covers web browsers, iOS, and Android from a single API, so you don't need separate SDKs or vendor relationships for each platform. With AI-optimized delivery timing, your messages arrive when users are most likely to engage.
Reach users on Chrome, Firefox, Safari, iOS, and Android from a single API. One integration handles all platforms with consistent delivery and tracking.
Go beyond plain text with images, action buttons, deep links, and custom data payloads. Rich notifications drive significantly higher tap rates compared to text-only messages.
Bird's AI analyzes each user's activity patterns and sends notifications when they're most likely to engage. No more guessing at send times or blasting everyone at once.
Sending push notifications to your entire user base is a fast way to get unsubscribes. Bird's segmentation engine lets you target users by behavior, location, device type, and custom attributes — so every notification feels relevant. Built-in A/B testing ensures you're always improving open and tap rates.
Target users based on in-app actions, purchase history, session frequency, and custom events. Reach the right users with messages that match their interests and activity.
Test titles, messages, images, and send times to find what drives the best engagement. Bird automatically allocates traffic to winning variants so you optimize without manual intervention.
Prevent notification fatigue with intelligent frequency controls. Set per-user limits and let Bird's AI determine the optimal cadence for each individual based on their engagement history.
Real-time analytics show you exactly how your push notifications perform — from delivery and impressions to taps and downstream conversions. Connect push engagement to revenue to understand the true business impact of each campaign.
Track delivery rates, impression rates, tap-through rates, and conversions as they happen. Identify underperforming campaigns and iterate quickly.
Connect push notification taps to downstream actions like purchases, sign-ups, and feature adoption. See which campaigns drive the most business value.
Compare push performance against email, SMS, and WhatsApp within Bird's unified analytics. Understand which channel works best for each audience segment.
Adding push notifications to our channel mix increased re-engagement by 40%. Bird made it easy to orchestrate push alongside our existing email and SMS campaigns.
Glovo, Growth Engineering