Aimy

Aimy is an Amsterdam-based online booking platform for beauty salons and hairdressers, with hundreds of thousands of bookings made through it each month. Before Bird, its salons relied on just two customer touchpoints — the appointment booking and the point of sale. That narrow contact led to messy appointment management, no-shows, and missed repeat business.

Prospects and regulars had to call the salon directly or book through a generic online provider, with little personalization. For an industry that already finds it hard to keep up with digital trends, the lack of a unified booking and communication process was holding back revenue and growth.

Aimy built a WhatsApp integration on Bird, combined with chatbots and Flow Builder, to extend salon communication well beyond simple scheduling — into lead generation, in-channel bookings, and product upsells. The team chose Bird for its multichannel options, its ability to manage a large number of client accounts, and a no-code implementation that fit their limited developer resources, plus the scalability and EU reputation a fast-growing startup needed.

“Through Bird, we were able to get rid of all the distractions and points of friction throughout our customer experience. That level of personalization means better retention for them and new pathways of growth for us.”

Derk Jan Statema, Co-founder, Aimy

“We noticed that, by using WhatsApp over email for appointment reminders, the no-show rate at a salon is much lower. Reminder emails are opened only 30% of the time, while WhatsApp messages have a 95% read rate.”

Derk Jan Statema, Co-founder, Aimy

Salons using Aimy built stronger relationships with their clients while saving time and money — and the no-code foundation gives Aimy's own developers time back to focus on bigger product improvements. With WhatsApp proven, the team is extending the same experience to channels like Instagram DM and Facebook Messenger.