Our latest update introduces several enhancements across segmentation, reporting, and campaign management. These enhancements streamline common workflows and provide better visibility into contact data and message performance.

New features

• AI-based Optimal Marketing Platform segmentation: Target contacts based on their preferred communication channel using AI-powered optimal platform detection
• Link Activity reporting for Journeys: New dedicated tab in Journey reports displaying click metrics per URL, including unique clicks, total clicks, and click rates
• Communication Attribute visibility: Enhanced dropdown interface in campaigns and journeys for easier selection of communication attributes

Improvements

• Test email identification: Email subject lines now automatically include [TEST] prefix when sending test messages from Bird for clearer inbox organization
• Default anonymous contact filter: New "Is Anonymous" filter in Contacts view to quickly identify and filter contacts without email or phone numbers

• Sign up form editor: new three-pane layout: The sign up form editor now uses a three-pane layout for easier editing. The left panel handles form-level settings and step navigation, the center shows your preview, and the right panel lets you configure individual content blocks

Our latest update enhances the Meta Ads connector with automated lead syncing and a full set of ad-level workflow actions, making it easier to manage audiences, capture leads, and send conversion events directly from Bird.

Read the full Meta Ads integration article.

New features

Lead sync to Bird Contact Lists:
Sync leads from Meta Ads lead forms directly into Bird contact lists by adding your Form ID and selecting a destination list.

Segment-to-audience syncing:
Send any Bird Segment to Meta as a Custom Audience. Clone flows to quickly sync multiple segments to different audiences.

Expanded workflow actions:
Access new actions inside Flows, including the ability to:

• Fetch ad accounts, campaigns, adsets, ads, and leads
• Retrieve form leads
• Populate campaign information
• Create, list, add to, or remove from Custom Audiences

Send Ad Events via Conversions API:
Send messaging-related conversion events from WhatsApp, Messenger, or Instagram, including:

• Purchase
• LeadSubmitted
• InitiateCheckout
• AddToCart
• ViewContent
• OrderCreated
• OrderShipped

Channel-specific user data support:
Provide required user data fields for each channel—such as WABA IDs, page-scoped IDs, and Instagram session IDs—directly within the Send Ad Event step.

Automation-ready:
Trigger journeys when leads are added to lists or when contact attributes update, enabling automated follow-ups for imported Meta leads.

Our latest update introduces A/B testing capabilities within Journeys, enabling you to test message variations and automatically deliver the best-performing content to your audience.

The system uses AI-powered optimization to shift traffic toward winning variations in real time.

Read the full A/B testing article.

New features

• Multiple message variations: Create up to 8 variations (A, B, C, etc.) within a Send Message step to test different subject lines, content, or CTAs
• AI-powered optimization: Automatically shifts traffic to better-performing variations in real time based on your chosen winning metric
• Customizable winning metrics: Choose from open rate, click rate, or conversion rate as your winning metric, with automatic winner determination when statistical significance is reached
• Manual controls: End tests early, manually select a winner, or set custom time duration limits (default: 365 days)
• Detailed reporting: View performance metrics, traffic distribution changes over time, and winner determination in the A/B Test tab on the Journey Report page

We've rebuilt the longcodes, short codes, alphanumerics, and TFNs pages to make managing your phone numbers and senders simpler and more actionable.

New features

• Channel-focused tabs: The interface is now split into 1 to 3 tabs for SMS, Voice and WhatsApp respectively (depending on the type of number) that focus on your use case
• Clear diagnostics: All issues can now be addressed from a single page with clear diagnostics on the actions required to fix problems with a phone number or sender
• Destination-specific requirements: Subscriptions, compliance requirements and warnings are now linked directly to individual destinations, so you'll always know what needs to be done for a particular country

We've improved how you manage your communication channels by reorganizing the Connectivity menu and creating a unified view for all your senders. These changes make it easier to find and manage your phone numbers, short codes, and sender IDs in one place.

Improvements

• Reorganized Connectivity menu: Senders & Numbers and 10DLC Compliance moved under the Connectivity section for better logical organization
• Streamlined navigation: Related connectivity features now grouped together for faster access