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R

E

Reputation management

Gmail is delivering to spam. How can I improve my reputation?

R

E

Reputation management

Gmail is delivering to spam. How can I improve my reputation?

R

E

Reputation management

Gmail is delivering to spam. How can I improve my reputation?

To optimize Gmail delivery:

  1. Authentication Requirements:

  • Implement SPF, DKIM, and DMARC

  • Set up BIMI for brand verification

  • Monitor authentication alignment

  1. Reputation Monitoring:

  • Create a Google Postmaster Tools account

  • Track domain reputation metrics

  • Monitor spam complaint rates

  1. Engagement Optimization:

  • Focus on engaged subscribers

  • Remove inactive recipients (6+ months)

  • Implement sunset policies

  • Use engagement-based segmentation

  1. Best Practices:

  • Use consistent sending domains

  • Maintain clear sender identification

  • Process unsubscribes promptly

  • Monitor feedback loops

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