AI Tactics for Email, SMS, and WhatsApp Marketing That Actually Work

Mari kita melangkah lebih jauh dari teori: Berikut ini beberapa strategi praktis yang telah terbukti untuk memanfaatkan AI dalam pemasaran Anda untuk hasil yang transformatif. Curi tips dan trik AI kami untuk meningkatkan jangkauan email, SMS, dan WhatsApp Anda secara dramatis.

1. Menyempurnakan teks Anda

While AI often struggles at generating original content from scratch, it excels at refining and improving existing text. AI tools such as Grammarly or Jasper. can learn from your brand voice guidelines, molding text to align with a specific tone that resonates perfectly with your intended audience. 

Anda dapat mencoba perintah seperti, "Berikan saya umpan balik tentang pesan dukungan pelanggan saya seolah-olah Anda adalah Jeff Bezos" untuk membantu membentuk pesan Anda menjadi pesan yang mengadopsi prinsip-prinsip dukungan pelanggan Amazon. Permintaan semacam ini dapat menjadi bagian dari permainan yang lebih besar untuk membantu melatih alat AI Anda agar sesuai dengan nada suara yang Anda sukai dan juga, pedoman merek.

Peningkatan teks berbasis AI dapat membantu pemasar mempertahankan suara yang konsisten di seluruh komunikasi mereka channels, menyampaikan pesan bebas kesalahan yang selaras dengan merek mereka.

2. Menghasilkan ide-ide baru

AI is great at getting your creativity unstuck if you feed your LLM of choice the right kind of prompt. Tools like ChatGPT or Gemini can come up with a host of ideas to use in your marketing campaigns, or at a minimum, give you a place to start. Here are some ways to use AI for idea generation in marketing:

• Curah pendapat: Generate a broad range of ideas for email newsletters, social media posts, or ad copy. Remember that is necessary to be super specific with your requests to get good results from AI. Describe who you are, what your desired outcome is, and advise if there are any details you wish to be included. Example: Give me a series of 10 email newsletter ideas for a drip campaign on our new product launch.

  
  

• Menciptakan variasi: Create multiple variations of a single marketing message, choosing the best fit based on language and branding. Example: Give me 10 ways to say “Join our newsletter” for different audiences, or, Create different versions of this copy for email, WhatsApp and SMS.

  
  

• Membuat deskripsi produk: Find unique and appealing ways to describe your products. Example: Give me several creative product descriptions for a hair detangler, optimized for mobile devices with fewer than 75 characters.

By integrating AI into their creative process, marketers speed up and streamline content creation, while simultaneously uncovering innovative ideas that they may not have thought up themselves. 

3. Membuat (dan membakukan) gambar

Keeping your company’s visual assets consistent with each other and with your company’s branding strategy can be difficult, especially across platforms and channels. MagicStudio and similar AI-powered image editing apps make it simple to create and standardize images, from company headshots and blog images, to on-brand WhatsApp visuals and video shorts.

These tools can standardize background colors, poses, and lighting to create high-quality visuals that adhere to brand standards, fostering a cohesive, professional image across all your assets. 

Untuk bisnis yang mungkin kekurangan sumber daya untuk melakukan pemotretan ekstensif atau bekerja sama dengan desainer profesional, alat bantu AI membuka pintu gerbang untuk menghasilkan gambar yang konsisten dan sesuai dengan merek untuk pemasaran digital. Membuat gambar dengan AI semudah mengetikkan perintah untuk apa yang Anda cari (misalnya, "Dengan gaya modern, ciptakan latar belakang yang hidup dan menarik yang membuat sepasang sepatu kets ini menonjol.").

4. Mengotomatiskan alur kerja dan proses

AI-powered workflows and process automation can save you significant amounts of time, even if you don’t have any coding or technical expertise. For example, Bird Flows automate complex processes by breaking them down into simple, manageable steps. From customer service interactions to marketing and sales communications, Flows can optimize (and personalize) all kinds of workflows, using AI to understand intent, suggest improvements, and more.

One compelling use case for workflow automation is in-app appointment scheduling. Traditionally, scheduling appointments has involved back-and-forth communication and manual entry into scheduling software at worst, or a pricey investment in a tool like Calendly or Pemesan Instan from Chili Piper at best. With Bird Flows, this process becomes a simplified, automated WhatsApp conversation, where customers can easily select from available times based on real-time data. 

With cumbersome processes automated, customers enjoy more convenience and speed, while businesses benefit from reduced administrative overhead and increased efficiency. 

5. Menganalisis data

Tim pemasaran digital terbaik di dunia membiarkan data menginformasikan setiap langkah mereka, tetapi volume dan kompleksitas data yang dihasilkan perusahaan bisa sangat besar. Hal ini menyulitkan untuk mengekstrak wawasan yang dapat ditindaklanjuti. Di sini, AI dapat berperan untuk menyaring kumpulan data yang sangat besar untuk mengidentifikasi pola dan memberikan jawaban atas pertanyaan-pertanyaan spesifik. Alih-alih terjebak dalam peremukan data dan perebutan alat, para pengambil keputusan dapat fokus pada strategi dan eksekusi pemasaran.

Pertimbangkan skenario di mana sebuah perusahaan telah menjalankan 450 pemasaran yang berbeda campaigns di berbagai channels dan ingin memahami mana yang paling efektif. Secara tradisional, analisis ini memerlukan pengumpulan data dari berbagai sumber, membersihkannya, dan kemudian menggunakan metode statistik untuk menentukan campaignsyang berkinerja terbaik - proses yang memakan waktu dan rentan terhadap kesalahan manusia.

With AI, however, the company can simply upload a CSV file containing campaign performance data to a custom GPT or a custom application. By asking the AI, "Which 10 campaigns of the 450 listed in this file drove the most customer engagement?", the system can quickly skim the data and provide a ranked list of the top campaigns based on engagement metrics. 

6. Menyesuaikan konten agar sesuai untuk setiap saluran

The key to effective multi-channel marketing lies in adapting your message to fit the unique characteristics and expectations of each platform. For example, the way you speak to various audiences via text and email may not be the same. That’s why savvy marketers often use AI to customize their existing copy for various mediums. 

Say you run a car dealership planning a December promotion, offering 10% off leading up to Christmas. You want to engage past customers with personalized WhatsApp messages, and send out an email blast to your broader prospect base. 

For WhatsApp, you should keep the tone conversational and personal, as if speaking to a friend, and focus on the short-and-sweet details. 

Anda dapat meminta alat bantu AI untuk menyesuaikan pesan ini untuk email, yang akan memiliki nada yang lebih profesional dan menyertakan lebih banyak detail.

Alat AI dapat mengambil pesan inti Anda dan secara otomatis menyesuaikan nada, panjang, dan format agar sesuai dengan setiap pemasaran Anda channels. Hal ini membuat pesan Anda tetap konsisten di seluruh platform, sekaligus memaksimalkan dampak promosi Anda dengan berbicara langsung kepada ekspektasi dan preferensi audiens di setiap saluran.

7. Mempersonalisasi konten di seluruh channels

True personalization is more than inserting a customer’s name into an email or SMS message. It requires a deep understanding of customer preferences, behaviors and needs. 

AI can engage your customers by generating highly tailored messaging, providing smart recommendations and conversational support—all without your manual intervention. Build and test AI-powered chatbots that deliver a level of personalization and responsiveness that feels genuinely one-on-one. 

If you give your AI application of choice past purchase history, previous customer service interactions, geography information, and any other information a customer has provided before, your customers will receive faster, more personalized service—and the manual workload on your team’s shoulders will get lighter. 

For example: Imagine a scenario where a customer abandons their cart. 

Dengan memiliki akses ke profil pelanggan, AI dapat mengenali bahwa mereka paling aktif di WhatsApp dan perusahaan Anda telah mengonfirmasi keikutsertaan mereka untuk mengirim pesan. Sebuah Bird Flow dapat memicu dan secara otomatis mengirim pesan WhatsApp satu hari setelah keranjang ditinggalkan, menawarkan kode kupon diskon 10% yang unik. Tingkat detail dalam personalisasi ini dapat secara signifikan meningkatkan pengalaman pelanggan dan kemungkinan pelanggan untuk menyelesaikan penjualan.

Achieving this level of personalization isn't just about having the right AI tools; it's also about integrating all of your channels and tools across your entire marketing ecosystem, including email, SMS, and WhatsApp. Using Api and integrations allows for the smooth flow of data between platforms, ensuring that personalization is consistent, accurate, and compliant across all channels. You’ll be able to craft marketing campaigns that not only recognize the same customers across platforms, but also adapt to their evolving preferences and behaviors in real time.