Fly higher with Bird: Enhancing Customer Travel Journeys with Multi-Channel Engagement

Did you know that companies with a strong omnichannel customer engagement strategy retain an rata-rata 89% dari pelanggan mereka, dibandingkan dengan 33% untuk mereka yang memiliki strategi omnichannel yang lemah?

In today's competitive travel industry, keeping customers engaged is crucial. Bird CRM is a powerful tool for companies to connect with travelers, enhance their travel experience, and ultimately drive higher sales.

With so many options in the travel market, focusing on customer loyalty, and targeting these customers through personalisation is the key to standing out. 

In this article, we dive into how Bird can be used to help companies retarget abandoned search customers, keep them updated with flight confirmations, drive personalized holiday search emails, price alerts, and much more!

Sebelum kita mempelajari bagaimana Bird memberdayakan perusahaan perjalanan untuk mencapai hasil yang mengesankan ini, mari kita mundur sejenak dan mulai dengan perjalanan pengguna dengan memahami pentingnya menarik perhatian dengan formulir pendaftaran, mendapatkan wawasan pelanggan, dan mempersonalisasi konten dengan templat omnichannel. Memahami bagaimana wisatawan berinteraksi dengan aplikasi dan situs web perjalanan sangat penting untuk memaksimalkan dampak dari fitur-fitur Bird.

1. Menangkap perhatian: Meningkatkan pelanggan dengan formulir pendaftaran dan diskon

Bird membantu pelanggan mengembangkan daftar pelanggan mereka dengan penawaran pendaftaran yang menarik

The journey begins with attracting potential customers. Companies can use pop-up forms and penawaran pendaftaran to capture new subscribers. By providing incentives such as welcome discounts or exclusive offers, you can engage customers early in their journey. 

Bird’s pop-ups are designed to be compliant with privacy regulations, clearly requesting user consent before collecting their information. 

For example, a traveler visits your website to explore flight options. A pop-up form offers a 10% discount on their first booking in exchange for their email address. They sign up, joining your subscriber list and the initial interaction sets the stage for further personalization communication!

2. Memahami perilaku konsumen: Pelacakan piksel dan wawasan pelanggan

Bird mengelompokkan pelanggan ke dalam journeys yang ditargetkan berdasarkan wawasan web pengguna mereka

Understanding customer behavior is key to delivering personalized experiences. Bird’s pelacak situs web captures user interactions, allowing it to segment customers based on their behavior. This enables the creation of targeted, personalized journeys that keep your brand top-of-mind. 

Imagine a traveler searches for flights to Tokyo but doesn’t complete the booking. Bird’s tracker captures this interaction, and they are added to a segment for Tokyo-bound travelers. This data helps tailor future communications to their specific interests, increasing the likelihood of conversion.

3. Mempersonalisasi konten berdasarkan interaksi: Templat omnichannel

Bird membantu mengarahkan lalu lintas ke situs web Anda melalui penawaran yang dipersonalisasi di beberapa channels

Bird offers templat omnichannel that help companies bring traffic to their website with personalized deals on any channel—using email, SMS, WhatsApp, and push notifications. Personalized templates ensure that each interaction is tailored to the customer’s preferences and past behavior, making the engagements even more meaningful.

For instance, the traveler receives a personalized email offering special deals on hotels  in Milan. The email includes dynamic fields like their preferred travel dates, making the offer more relevant and enticing. This not only drives traffic but also boosts the chances of booking.

4. Melibatkan kembali pelanggan: Menargetkan ulang halaman yang ditinggalkan

Bird meningkatkan pendapatan dengan penargetan ulang penelusuran yang ditinggalkan

Salah satu cara paling efektif Bird membantu perusahaan meningkatkan pendapatan adalah dengan menargetkan ulang tampilan halaman yang ditinggalkan. Ketika seorang wisatawan mencari kereta api journeys di Tokyo tetapi tidak memesan, pelacakan web Birdmenangkap peristiwa ini. Anda kemudian dapat menggunakan journeys yang dipersonalisasi untuk menargetkan ulang pelanggan ini dengan penawaran dan insentif yang relevan.

Sebagai contoh, wisatawan menerima notifikasi push satu jam setelah pencarian mereka, mengingatkan mereka tentang perjalanan kereta Tokyo dan menawarkan diskon dalam waktu terbatas untuk mendorong pemesanan. Strategi ini memastikan tidak ada pelanggan potensial yang lolos dari perhatian, yang pada akhirnya mengarah pada penjualan yang lebih tinggi.

5. Building trust: Keeping customers updated with booking confirmations and schedule changes 

Bird memungkinkan pelanggan untuk membangun kepercayaan dengan konfirmasi pemesanan instan di beberapa channels

Getting an instant booking confirmation is the key to building trust with your customers. Bird’s otomatis journeys send instant confirmation notifications across multiple channels—email, SMS, WhatsApp, push notifications—ensuring travelers have all the necessary details.

This immediate confirmation gives travelers peace of mind, ensuring they have all the necessary travel details right at their fingertips.

By offering instant confirmation, Bird helps companies build trust and reliability with their customers. This quick and efficient communication reassures travelers that their plans are set, enhancing their overall travel experience and fostering customer loyalty.

Additionally, when plans get disrupted, it’s a major pain point. Bird uses AI and multiple channels to handle issues like rebooking and payments smoothly, all in one platform. 

Informed travelers and smooth disruption handling are the cornerstones of building trust and loyalty. This translates to customers feeling valued, ultimately driving repeat business with their chosen provider.

6. Meningkatkan Loyalitas: Keterlibatan berkelanjutan dan penawaran yang dipersonalisasi

Mendorong pemesanan dan membangun loyalitas melalui keterlibatan yang dipersonalisasi

Jika Anda belum menyadarinya, membangun loyalitas jangka panjang sangat penting dalam industri perjalanan! Dengan memanfaatkan kemampuan CRM Bird, perusahaan perjalanan dapat menciptakan pengalaman yang dipersonalisasi yang membuat pelanggan datang kembali. Mulai dari email pencarian liburan yang ditargetkan hingga penawaran eksklusif dan peringatan harga.

Peringatan Harga

Travelers always appreciate being informed about fare changes for flights they are interested in. Bird’s push notifications allow users to subscribe to price alerts for specific flights. 

When there is a fare change, automated notifications are sent out, showing the new price and a comparison to the previous price, such as “Your flight to Tokyo increased by $12.” This helps travelers save money and encourages timely bookings.

By providing real-time price alerts, Bird keeps travelers updated on the best deals, ensuring they never miss out on a great fare. This feature not only helps travelers save money but also fosters a sense of trust and reliability, making them more likely to book their flights promptly.

Email bertarget yang didukung oleh pola pencarian

Targeted emails based on search patterns are another powerful tool to drive loyalty. By segmenting users based on their search data, Bird can identify those interested in specific deals and destinations, and target them effectively. 

Personalized email campaigns are then created, featuring travel guides, tips, and special offers tailored to these destinations. This approach not only engages users with relevant content but also boosts holiday booking rates and builds brand loyalty.

Ubah perjalanan pelanggan Anda dengan Bird

By keeping travelers informed, handling disruptions smoothly, and offering personalized experiences, Bird helps your customers feel valued. This ongoing engagement nurtures loyalty and encourages repeat bookings, making your company their top choice.

See how Bird’s features can make the travel experience better, from the first interaction to the final booking and beyond. Our multi-channel approach—including email, SMS, WhatsApp, and push notifications—ensures timely and relevant communication at every step.

Plus, with AI-driven solutions for handling flight issues and extras like baggage upgrades and Uber rides, Bird boosts satisfaction and opens up new revenue opportunities.

Minta Demo today and see how Bird can make your customer journey smoother, more engaging, and build lasting loyalty.