Listrak

Headquartered in NY and PA, Listrak is a single, integrated digital marketing platform built specifically for retailers. It helps retailers go beyond traditional broadcast emails to make campaigns more relevant and engaging, marrying click-stream behavior and purchase history within a big-data product recommendations and personalization suite.

Listrak previously used a homegrown, custom-built MTA as its outbound sending solution. As that solution approached the limit of its throughput capacity, management decided they urgently required something with much greater ability to scale. The in-house system had anemic reporting features, poor injection rates, and lacked a digital messaging delivery dashboard. It employed a patched-together mix of servers and VB scripts that had served the company reasonably well but had reached the limits of its viability — and it lacked a linear path for maximizing throughput across a growing list of eager marketers who wanted their sending capability deployed quickly.

The original VB scripts and Microsoft Exchange servers with the IIS built-in SMTP service had handled the growing volume thus far, but the IT team realized it would be a major challenge to scale high-volume sends this way. They briefly experimented with an array of Unix servers tethered to Sendmail, but that solution, too, was overwhelmed by the scalability issues.

Listrak evaluated the Bird PowerMTA platform for its claimed ability to scale effortlessly and to help Listrak's small IT team author complex configuration settings rapidly and easily.

“It has met and exceeded our expectations. It was crucial that Bird PowerMTA™ empower the delivery team to 'set it and forget it.' They love that they can customize all features and directives and execute dynamic configurations, gain insight on auto back-off mode, while modifying queues without downtime. And they appreciate that Port25 Solutions is acutely involved with the latest industry standards, releasing new features and updates as the standards change.”

Andrew Wingle, Principal Delivery Strategist, Listrak

Listrak decided to collaborate exclusively with Port25 Solutions' technical support staff to implement a solution that would scale effortlessly, in pace with the company's present and future growth. The majority of Listrak clients are now on a dedicated VMTA, with roughly 15% of its customers on a shared pool. Its decade-long success with Bird PowerMTA™ gives the company confidence that it can continue to deliver unmatched dependability in the digital messaging infrastructure space.

“I've been pleased with the overall reliability of the Bird PowerMTA™ environment. It's a very robust MTA solution, easily installed on a number of operating systems, and highly configurable. I am able to scale my sending environment rather effortlessly. I couldn't be happier.”

Andrew Wingle, Principal Delivery Strategist, Listrak

On Bird PowerMTA™, Listrak now sends a billion emails a month across more than 1,000 clients, with 85% of those clients on dedicated VMTAs for improved performance — and a sending environment that scales effortlessly as the business grows.