In this lesson, you'll learn about contact profiles in Bird. We cover viewing contact profiles, including subscription statuses, custom properties, and integration data from platforms like HubSpot and Shopify. You'll learn to track event activities such as message interactions and order statuses, and how to use filters for detailed analysis. Finally, we'll show you how to see which lists a contact belongs to. By the end, you'll be able to manage and analyze your contact profiles efficiently.