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Product

Solutions

Resources

Company

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Data Segmentation

Create audiences that actually convert

AI-powered segmentation that combines behavioral, demographic, and transactional data to build dynamic audience segments that update automatically and drive real business results.

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Start for free

Fortune 500 companies

that depend on Bird

Data Segmentation

Create audiences that actually convert

AI-powered segmentation that combines behavioral, demographic, and transactional data to build dynamic audience segments that update automatically and drive real business results.

Get started

Start for free

Fortune 500 companies

that depend on Bird

Data Segmentation

Create audiences that actually convert

AI-powered segmentation that combines behavioral, demographic, and transactional data to build dynamic audience segments that update automatically and drive real business results.

Get started

Start for free

Segmentation that targets precisely.

Dynamic audiences that update automatically based on customer behavior.

Multi-Dimensional Targeting

All data, unified

Real-Time Segment Updates

Audiences that adapt instantly

AI-Powered Group Discovery

Find high-value segments automatically

Ultra-Refined Filtering

Precision targeting with any data point

Dynamic Content Mapping

Personalized messages per segment

Performance-Based Optimization

Segments that prove ROI

Segmentation that targets precisely.

Dynamic audiences that update automatically based on customer behavior.

Multi-Dimensional Targeting

All data, unified

Real-Time Segment Updates

Audiences that adapt instantly

AI-Powered Group Discovery

Find high-value segments automatically

Ultra-Refined Filtering

Precision targeting with any data point

Dynamic Content Mapping

Personalized messages per segment

Performance-Based Optimization

Segments that prove ROI

Segmentation that targets precisely.

Dynamic audiences that update automatically based on customer behavior.

Multi-Dimensional Targeting

All data, unified

Real-Time Segment Updates

Audiences that adapt instantly

AI-Powered Group Discovery

Find high-value segments automatically

Ultra-Refined Filtering

Precision targeting with any data point

Dynamic Content Mapping

Personalized messages per segment

Performance-Based Optimization

Segments that prove ROI

Build segments using any customer data point

Create precise, dynamic segments using page views, purchases, location data, engagement levels, and any imported or collected customer information for ultra-targeted campaigns.

Start for free

Contact sales

Build segments using any customer data point

Create precise, dynamic segments using page views, purchases, location data, engagement levels, and any imported or collected customer information for ultra-targeted campaigns.

Start for free

Contact sales

Build segments using any customer data point

Create precise, dynamic segments using page views, purchases, location data, engagement levels, and any imported or collected customer information for ultra-targeted campaigns.

Start for free

Contact sales

Comprehensive data point integration

Build segments using multiple data sources including website behavior, purchase history, geographic location, engagement patterns, and custom data from CRM, ERP, or e-commerce platforms.

Comprehensive data point integration

Build segments using multiple data sources including website behavior, purchase history, geographic location, engagement patterns, and custom data from CRM, ERP, or e-commerce platforms.

Comprehensive data point integration

Build segments using multiple data sources including website behavior, purchase history, geographic location, engagement patterns, and custom data from CRM, ERP, or e-commerce platforms.

Advanced filtering intelligence

Refined filtering capabilities that combine imported data, form submissions, and manually entered information to create highly specific audience segments that match your exact targeting needs.

Advanced filtering intelligence

Refined filtering capabilities that combine imported data, form submissions, and manually entered information to create highly specific audience segments that match your exact targeting needs.

Advanced filtering intelligence

Refined filtering capabilities that combine imported data, form submissions, and manually entered information to create highly specific audience segments that match your exact targeting needs.

Discover high-value segments automatically

AI analyzes customer interactions and behaviors to identify valuable audience groups dynamically, combining demographic data with behavioral patterns for segments that drive revenue.

Start for free

Contact sales

Discover high-value segments automatically

AI analyzes customer interactions and behaviors to identify valuable audience groups dynamically, combining demographic data with behavioral patterns for segments that drive revenue.

Start for free

Contact sales

Discover high-value segments automatically

AI analyzes customer interactions and behaviors to identify valuable audience groups dynamically, combining demographic data with behavioral patterns for segments that drive revenue.

Start for free

Contact sales

AI-powered segment discovery

Machine learning algorithms analyze customer interactions to automatically group customers into segments based on value potential, conversion likelihood, and engagement patterns.

AI-powered segment discovery

Machine learning algorithms analyze customer interactions to automatically group customers into segments based on value potential, conversion likelihood, and engagement patterns.

AI-powered segment discovery

Machine learning algorithms analyze customer interactions to automatically group customers into segments based on value potential, conversion likelihood, and engagement patterns.

Dynamic behavioral grouping

Segments that update in real-time as customers exhibit new behaviors, ensuring your targeting always reflects current customer interests and lifecycle stages.

Dynamic behavioral grouping

Segments that update in real-time as customers exhibit new behaviors, ensuring your targeting always reflects current customer interests and lifecycle stages.

Dynamic behavioral grouping

Segments that update in real-time as customers exhibit new behaviors, ensuring your targeting always reflects current customer interests and lifecycle stages.

Trigger campaigns automatically with segment changes

Launch automated responses when customers enter or exit segments, delivering perfectly-timed messages that capture attention when customers are most likely to engage.

Start for free

Contact sales

Trigger campaigns automatically with segment changes

Launch automated responses when customers enter or exit segments, delivering perfectly-timed messages that capture attention when customers are most likely to engage.

Start for free

Contact sales

Trigger campaigns automatically with segment changes

Launch automated responses when customers enter or exit segments, delivering perfectly-timed messages that capture attention when customers are most likely to engage.

Start for free

Contact sales

Real-time segment triggers

Automatically activate campaigns when customers move between segments, ensuring immediate response to behavioral changes and lifecycle transitions.

Real-time segment triggers

Automatically activate campaigns when customers move between segments, ensuring immediate response to behavioral changes and lifecycle transitions.

Real-time segment triggers

Automatically activate campaigns when customers move between segments, ensuring immediate response to behavioral changes and lifecycle transitions.

Localized segment engagement

Send messages in each customer's locale and timezone based on segment membership, maximizing engagement by reaching customers when they're most likely to respond.

Localized segment engagement

Send messages in each customer's locale and timezone based on segment membership, maximizing engagement by reaching customers when they're most likely to respond.

Localized segment engagement

Send messages in each customer's locale and timezone based on segment membership, maximizing engagement by reaching customers when they're most likely to respond.

Track segment performance that drives decisions

Monitor key metrics for each segment including engagement rates, conversion performance, and revenue contribution to identify your highest-value customer groups.

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Contact sales

Track segment performance that drives decisions

Monitor key metrics for each segment including engagement rates, conversion performance, and revenue contribution to identify your highest-value customer groups.

Start for free

Contact sales

Track segment performance that drives decisions

Monitor key metrics for each segment including engagement rates, conversion performance, and revenue contribution to identify your highest-value customer groups.

Start for free

Contact sales

Segment-specific analytics

Detailed performance tracking for each audience segment with metrics that show engagement rates, conversion performance, and direct revenue attribution across all marketing channels.

Segment-specific analytics

Detailed performance tracking for each audience segment with metrics that show engagement rates, conversion performance, and direct revenue attribution across all marketing channels.

Segment-specific analytics

Detailed performance tracking for each audience segment with metrics that show engagement rates, conversion performance, and direct revenue attribution across all marketing channels.

Comparative segment intelligence

Compare performance across segments to identify high-value customer groups, optimize targeting strategies, and allocate marketing resources to the audiences that drive the best results.

Comparative segment intelligence

Compare performance across segments to identify high-value customer groups, optimize targeting strategies, and allocate marketing resources to the audiences that drive the best results.

Comparative segment intelligence

Compare performance across segments to identify high-value customer groups, optimize targeting strategies, and allocate marketing resources to the audiences that drive the best results.

Businesses using Bird CDP to turn data into revenue

Start for free

Contact sales

Businesses using Bird CDP to turn data into revenue

Start for free

Contact sales

Businesses using Bird CDP to turn data into revenue

Start for free

Contact sales

340%

Higher conversion rates with AI-powered cart recovery and personalized recommendations.

Learn about our Ecommerce and Retail solutions

Trusted by companies that depend on their data.

See how leading brands use Bird CDP to drive intelligent marketing.

View all customer stories

Trusted by companies that depend on their data.

See how leading brands use Bird CDP to drive intelligent marketing.

View all customer stories

Trusted by companies that depend on their data.

See how leading brands use Bird CDP to drive intelligent marketing.

View all customer stories

200+

Behavioral signals Bird AI analyzes in real-time for each customer.

B2C

TRAVEL

200+

Behavioral signals Bird AI analyzes in real-time for each customer.

B2C

TRAVEL

94%

Prediction accuracy for next-best-action recommendations.

B2C

TRAVEL

94%

Prediction accuracy for next-best-action recommendations.

B2C

TRAVEL

3.2x

Better performance than traditional marketing automation platforms.

B2C

TRAVEL

3.2x

Better performance than traditional marketing automation platforms.

B2C

TRAVEL

Fortune 500 companies

that depend on Bird

Connect every data source you use.

Pre-built integrations for your entire tech stack.

Integrations

Connect every data source you use.

Pre-built integrations for your entire tech stack.

Integrations

Connect every data source you use.

Pre-built integrations for your entire tech stack.

Integrations

Connect instantly, no dev work required

Pre-built connectors for every platform in your stack. Start unifying customer data today, not next quarter.

One customer view across everything

Pull data from every system, create complete customer profiles. Your entire tech stack contributing to intelligent marketing.

Enterprise data platform built for scale.

Unlimited customer profiles with infrastructure you can trust.

Security & Compliance

Enterprise data platform built for scale.

Unlimited customer profiles with infrastructure you can trust.

Security & Compliance

Enterprise data platform built for scale.

Unlimited customer profiles with infrastructure you can trust.

Security & Compliance

Scale without limits, update in real-time

Process millions of profiles and billions of data points instantly. Customer data syncs across all systems the moment it changes.

Global compliance, enterprise security

SOC 2 Type II certified with GDPR, CCPA, HIPAA compliance. Data residency controls and granular access internationally.

Development

Enterprise-ready APIs for developers who
want to build custom experiences.

Start for free

Contact sales

For teams that need direct programmatic access, Bird also offers comprehensive APIs that power messaging infrastructure for thousands of companies worldwide.

SMS API

Global SMS delivery with <2.5 second delivery for 95% of messages. Local numbers in 140+ countries, with automatic failover.

Learn more

Email API

Own and operate the channels: 40% of world's email and SMS with 99.95% SLA-backed uptime.

Learn more

Voice API

Two-way voice calling with global coverage. Perfect for authentication, notifications, and customer engagement.

Learn more

WhatsApp Business API

Send rich media messages with AI-optimized timing. Perfect for AI-triggered customer service and personalized engagement.

Learn more

Specialized tools

PowerMTA for high-volume sending, Momentum MTA for custom control, recipient validation, inbox tracking, and competitive intelligence.

Learn more

Explore Bird APIs

Development

Enterprise-ready APIs for developers who
want to build custom experiences.

Start for free

Contact sales

For teams that need direct programmatic access, Bird also offers comprehensive APIs that power messaging infrastructure for thousands of companies worldwide.

SMS API

Global SMS delivery with <2.5 second delivery for 95% of messages. Local numbers in 140+ countries, with automatic failover.

Learn more

Email API

Own and operate the channels: 40% of world's email and SMS with 99.95% SLA-backed uptime.

Learn more

Voice API

Two-way voice calling with global coverage. Perfect for authentication, notifications, and customer engagement.

Learn more

WhatsApp Business API

Send rich media messages with AI-optimized timing. Perfect for AI-triggered customer service and personalized engagement.

Learn more

Specialized tools

PowerMTA for high-volume sending, Momentum MTA for custom control, recipient validation, inbox tracking, and competitive intelligence.

Learn more

Explore Bird APIs

Development

Enterprise-ready APIs for developers who
want to build custom experiences.

Start for free

Contact sales

For teams that need direct programmatic access, Bird also offers comprehensive APIs that power messaging infrastructure for thousands of companies worldwide.

SMS API

Global SMS delivery with <2.5 second delivery for 95% of messages. Local numbers in 140+ countries, with automatic failover.

Learn more

Email API

Own and operate the channels: 40% of world's email and SMS with 99.95% SLA-backed uptime.

Learn more

Voice API

Two-way voice calling with global coverage. Perfect for authentication, notifications, and customer engagement.

Learn more

WhatsApp Business API

Send rich media messages with AI-optimized timing. Perfect for AI-triggered customer service and personalized engagement.

Learn more

Specialized tools

PowerMTA for high-volume sending, Momentum MTA for custom control, recipient validation, inbox tracking, and competitive intelligence.

Learn more

Explore Bird APIs

The complete AI-native platform that scales with your business.

Start for free

Contact sales

Start for free

Contact sales

Solutions

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The complete AI-native platform that scales with your business.

Start for free

Contact sales

Start for free

Contact sales

Product

Solutions

Resources

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About

Pricing

Partners

Careers

Legal

Terms

Privacy settings

Coming soon

About

Pricing

Partners

Careers

Legal

Terms

Privacy settings

Social

Newsletter

Stay up to date with Bird through weekly updates to your inbox.

Signup

Contact Support

The complete AI-native platform that scales with your business.

Start for free

Contact sales

Start for free

Contact sales

Product

Solutions

Resources

Company

About

Pricing

Partners

Careers

Legal

Terms

Privacy settings

Social

Newsletter

Stay up to date with Bird through weekly updates to your inbox.

Signup

Contact Support

Create audiences that actually convert

Create audiences that actually convert

Create audiences that actually convert

Segmentation that targets precisely.

Dynamic audiences that update automatically based on customer behavior.

Segmentation that targets precisely.

Dynamic audiences that update automatically based on customer behavior.

Segmentation that targets precisely.

Dynamic audiences that update automatically based on customer behavior.

Build segments using any customer data point

Build segments using any customer data point

Build segments using any customer data point

Comprehensive data point integration

Comprehensive data point integration

Comprehensive data point integration

Advanced filtering intelligence

Advanced filtering intelligence

Advanced filtering intelligence

Discover high-value segments automatically

Discover high-value segments automatically

Discover high-value segments automatically

AI-powered segment discovery

AI-powered segment discovery

AI-powered segment discovery

Dynamic behavioral grouping

Dynamic behavioral grouping

Dynamic behavioral grouping

Trigger campaigns automatically with segment changes

Trigger campaigns automatically with segment changes

Trigger campaigns automatically with segment changes

Real-time segment triggers

Real-time segment triggers

Real-time segment triggers

Localized segment engagement

Localized segment engagement

Localized segment engagement

Track segment performance that drives decisions

Track segment performance that drives decisions

Track segment performance that drives decisions

Segment-specific analytics

Segment-specific analytics

Segment-specific analytics

Comparative segment intelligence

Comparative segment intelligence

Comparative segment intelligence

Businesses using Bird CDP to turn data into revenue

Businesses using Bird CDP to turn data into revenue

Businesses using Bird CDP to turn data into revenue

Trusted by companies that depend on their data.

See how leading brands use Bird CDP to drive intelligent marketing.

Trusted by companies that depend on their data.

See how leading brands use Bird CDP to drive intelligent marketing.

Trusted by companies that depend on their data.

See how leading brands use Bird CDP to drive intelligent marketing.

Connect every data source you use.

Pre-built integrations for your entire tech stack.

Connect every data source you use.

Pre-built integrations for your entire tech stack.

Connect every data source you use.

Pre-built integrations for your entire tech stack.

Enterprise data platform built for scale.

Unlimited customer profiles with infrastructure you can trust.

Enterprise data platform built for scale.

Unlimited customer profiles with infrastructure you can trust.

Enterprise data platform built for scale.

Unlimited customer profiles with infrastructure you can trust.

Enterprise-ready APIs for developers whowant to build custom experiences.

Enterprise-ready APIs for developers whowant to build custom experiences.

Enterprise-ready APIs for developers whowant to build custom experiences.

The complete AI-native platform that scales with your business.

The complete AI-native platform that scales with your business.

The complete AI-native platform that scales with your business.

Enterprise-ready APIs for developers who
want to build custom experiences.

Enterprise-ready APIs for developers who
want to build custom experiences.

Enterprise-ready APIs for developers who
want to build custom experiences.