New technologies like machine learning, chatbots, and messaging are ushering in a new era of customer experience. 77% of consumers say they’re more likely to buy from a brand if they can browse products or get questions answered via messaging. For companies looking to create a customer-centric experience, buildingWhatsApp marketing into your omnichannel strategy is a no-brainer.

That being said, WhatsApp should be seen as an additional communication channel—not a replacement for existing marketing channels. It’s best used as a supplement to other channels (such as email, SMS, and social media) to avoid sounding too spammy or intrusive.

Some of the best use cases include:

• Providing critical information like delivery updates

• Interacting directly with customers from inbound marketing and troubleshooting inquiries

• Giving bottom-of-the-funnel customers an extra push through up-selling, cross-selling, and reactivation

• Delivering global messaging while remaining compliant

  
  

Ultimately, WhatsApp Marketing is about understanding who your customers are and how best to engage them with relevant content. When used effectively, it helps you build profound relationships with customers, increase conversion rates, boost sales, and lower the cost of inbound marketing.

If you’re curious about how WhatsApp marketing can look like for your business, check out our WhatsApp for business features here.

As always, feel free to reach out if you have any questions or if you are looking for help setting up your use-case.