Understanding event data retention:
Data Retention Rules:
Event data has specific retention periods
Different event types may have different retention periods
Retention periods vary by account type
Best Practices for Historical Data:
Set up webhooks to capture events in real-time
Store important data in your own systems
Use scheduled reports for long-term analysis
Export critical data before retention limits
Recommendations:
Implement webhook data collection
Set up regular data exports
Consider using the Events API
Store historical data in your own database
Note: For specific retention periods and data access details for your account type, please consult your Email account manager or support team.
