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Delivery problems

Why are my emails being blocked or delayed by Microsoft/Hotmail?

There are several potential reasons for Microsoft delivery issues. Here's how to diagnose and fix them:

  1. First, check your metrics in Email Signals:

  • If your bounce rate is above 2%, you'll need to clean your lists

  • If spam complaints are above 0.1%, review your content and opt-in practices

  • Look at your delayed rates to Microsoft domains

  • Check Message Events for specific Microsoft bounce codes

  • [optional with Inbox Tracker] Review reputation using SNDS or GPT

  1. Next, review any recent changes:

  • Have you sent more email than usual?

  • Did you change your email content?

  • Are you mailing to new lists?

  • Did you modify your authentication settings?

  1. To resolve the issue:

  • Verify your authentication (SPF, DKIM, DMARC) in Email's Domains section

  • Remove inactive subscribers (no engagement for 6+ months)

  • Stop sending to bounced addresses

  • Process unsubscribes immediately

  • Keep your sending volume consistent

  • Include clear unsubscribe links

  • Use clear subject lines

  • Include your physical mailing address

Contact Email Support if:

  • You've completed all these steps

  • Your metrics are within normal ranges

  • Issues continue for more than 48 hours

  • You see unusual bounce codes

  • You need SNDS data for your dedicated IPs

Most blocks clear automatically within 24-48 hours if you follow good sending practices.



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