Reach

Grow

Manage

Automate

R

R

E

E

Event and data logging issues

How come I don't see event data from a send we did a couple months ago?

Understanding event data retention:

  1. Data Retention Rules:

  • Event data has specific retention periods

  • Different event types may have different retention periods

  • Retention periods vary by account type

  1. Best Practices for Historical Data:

  • Set up webhooks to capture events in real-time

  • Store important data in your own systems

  • Use scheduled reports for long-term analysis

  • Export critical data before retention limits

  1. Recommendations:

  • Implement webhook data collection

  • Set up regular data exports

  • Consider using the Events API

  • Store historical data in your own database

Note: For specific retention periods and data access details for your account type, please consult your Email account manager or support team.

Automate

Company

Newsletter

Stay up to date with Bird through weekly updates to your inbox.

Automate

Company

Newsletter

Stay up to date with Bird through weekly updates to your inbox.

Reach

Grow

Manage

Automate

Resources

Company

Newsletter

Stay up to date with Bird through weekly updates to your inbox.