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Authentication & DNS

What's involved in setting up Brand Indicators for Message Identification (BIMI)?

BIMI setup requires these key components:

  1. Email Authentication Requirements:

  • Fully implemented and passing DMARC validation

  • DMARC policy must be set to either:

    • "quarantine" with 100% policy (pct=100)

    • OR "reject"

  • This applies to both your sending domain and organizational domain (if different)

  1. BIMI DNS Record:

  • Must publish a valid BIMI record in your DNS

  • Record should point to:

    • Your logo in SVG format (meeting BIMI specifications)

    • A Verified Mark Certificate (VMC) if required by receiving mailbox providers

BIMI Group's official implementation guide

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