How to analyze WhatsApp performance using logs

Video guide

WhatsApp logs provide valuable insights into your messaging performance, helping you monitor delivery and troubleshoot issues.

Regularly reviewing these logs allows you to optimize your WhatsApp communication strategy and ensure messages are effectively reaching your audience.

Watch tutorial below to learn how to review WhatsApp performance using logs in Bird:

• Filter logs by date range, message status, and template type
• Analyze delivery statuses including sent, delivered, read, and failed
• Identify common causes for message failures or delivery issues

Regular review of WhatsApp logs helps maintain high message delivery rates and improve overall communication effectiveness

Step-by-step guide

Follow the step-by-step guide to learn how find and leverage WhatsApp logs.

Step 1: Access WhatsApp logs

• In the main menu navigate to Developer product
• Navigate channels 
• Open WhatsApp 
• Click on Message logs

Step 2: Set your date range filter

• Click on Channel drop-down

  • This filter allows you to select a specific channel in case you are using multiple channels and numbers

• Select your desired start and end dates. 

  • This helps focus your analysis on specific periods or campaigns

Step 3: Apply additional filters

• Click on the filters button 
• Filter message based on: 
  • Direction: Indicates whether messages are inbound or outbound
  • Status: Shows current message state (sent, delivered, read, failed)
  • Message ID: Unique identifier for each message
  • From/To: Sender and recipient phone numbers
  • Type: Message format classification
  • Created/Updated: Timestamps for message creation and status updates
  • Tags: Custom labels or categories assigned to messages
  • Country: filter based on a specific country

Step 4: Examine detailed message records

• Click on individual message entries to view detailed information