How Sailthru deploys hundreds of millions of personalized emails every day using PowerMTA
100 Millions+
Emails sent daily
51
Oprated countries
Real-time queues
Efficiently manages high email traffic
Business in a box.
Discover our solutions.
Talk to our sales team
Sailthru closely analyzed the 2 leading commercial offerings in the space and after thorough review and evaluation, selected Bird to be their mission critical email delivery solution.
Overview
Sailthru deploys hundreds of millions of automated outbound messages daily. Prior to selecting PowerMTA, Sailthru utilized an open source solution, Postfix. While most US-based ESPs and marketing automation technologies experience a digital messaging rush in the morning and early afternoon, Sailthru personalizes delivery time for each individual user based on when they are most likely to open email and convert. This results in high volumes of messages sent around the clock. Therefore, Sailthru demanded industrial-strength messaging infrastructure that would manage its rising email volume and, above all, required stability and dependability in its deliverability platform.
Benefits of Digital Messaging Infrastructure for Sailthru
Ability to manage large volumes of email traffic
Capacity to transfer messages from queue to queue under heavy volume
Legendary stability at a reasonable price point
Ability to maintain large clusters of servers effortlessly
Ease of configuration and customized deliverability data
Solution
By selecting PowerMTA, Sailthru radically enhanced its messaging performance and dependability, focusing on the ease of configuration and traffic management patterns. PowerMTA impressed Sailthru with its ability to view queues in real-time, and the flexibility to transfer messages from queue to queue under heavy volume, while load times rapidly diminished. Another important feature was the responsiveness of the reporting interface during peak times—it would load immediately and give Sailthru direct views into the responses from the receivers. Additionally, tracking campaigns by JOBID also improved visibility into their client stream.
Key Insights and Decision Drivers
Sailthru closely analyzed the 2 leading commercial offerings in the space and after thorough review and evaluation, selected Port25’s PowerMTA to be their mission critical email delivery solution. There is much to consider before choosing a commercial grade MTA. But, collectively, Sailthru felt that ease of use, along with performance and legendary stability, a rich feature set, and a reasonable price point made PowerMTA a sound investment for their sending environment.
“PowerMTA has provided Sailthru with a rock solid application that we can push to the limits—and we never have to worry about missing a beat.”
— Director of Global Delivery, Ken Pfeiffer
